Analytics & Performance Metrics

Web analyticsGet more info for social media & small business on Social Media Analysts™ : SocialMediaAnalysts.com is not just a tool for measuring website traffic but can be used as a tool for business research and market research. Web analytics applications can also help companies measure the results of traditional print advertising campaigns. It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research.

There are two categories of web analytics; off-site and on-site web analytics.

Off-Site Web Analytics

Off-site web analytics refers to web measurement and analysis regardless of whether you own or maintain a website. It includes the measurement of a website’s potential audience (opportunity), share of voice (visibility), and buzz (comments) that is happening on the Internet as a whole.

On-Site Web Analytics

On-site web analytics measure a visitor’s journey once on your website. This includes its drivers and conversions; for example, which landing pages encourage people to make a purchase. On-site web analytics measures the performance of your website in a commercial context. This data is typically compared against key performance indicators for performance, and used to improve a web site or marketing campaign’s audience response. Social Media Analysts™ uses a variety on analytic and metrics software tools, a select few are listed below:

  • Google
  • Adobe Web Analytics
  • Webtrends
  • CoreMetrics

Levels of Social Media Analytics & Performance Metrics

Social Media Analytics & Performance Metrics, Level 1

Level 1 Analytics & Performance Metrics
Social Media Analysts™: Metrics 1


Basic Google Analytics coupled with platform and productivity, application analytics and performance offerings are included.

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Social Media Analytics & Performance Metrics, Level 2

Level 2 Analytics & Performance Metrics
Social Media Analysts™: Metrics 2


Level 1 plus the integration and use of one or more of the following; Adobe Analytics, Coremetrics, Visitat and others. Your Social Media Analyst will work with you to determine the best metrics solution to support your social media objectives and your specific business category.

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Training & Certification

Social Media Analysts™ Training & Certification PackageLevel 1 Certification
ASP: Assessment, Strategy, Platform
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Social Media Analysts™ Training & Certification PackageLevel 2 Certification
PAP: Platform, Apps, Productivity
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Social Media Analysts™ Training & Certification PackageLevel 3 Certification
ASP, PAP, & Traditional Media
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