Last year it was “group messaging,” a trend that some might argue affected Google’s decision to emphasize “circles” in Google+. This year, its all about “social discovery,” smart technology that moves the user experience from an active “check-in” (like Foursquare) to technology that runs in the background and automatically notifies users when the situation calls for it.
GrapevineStar salutes Hearst, a global media and information leader who’s reach extends to more than 100 countries. “We salute the vision and persistence of William Randolph Hearst who started the company in March 1887. GrapevineStar Media shares Hearst’s belief that media innovation leads to media progress” says Jacob Rudolph Miles III, Founder of GrapevineStar
Facebook is prepping for a massive IPO, Twitter is focusing its business exclusively on advertising and nearly three-fifths of digital decision-makers polled last fall said they plan to boost their social-media-ad spend over the next 12 months.
As Timeline for brands rolls out, these brands will no longer be able to set their apps as their default landing pages. And while that will very likely generate no small degree of complaints by those accustomed to using Facebook a certain way, here’s why this is a good thing that should be embraced.
Almost a quarter (24%) of tablet owners and 11% of smartphone owners have clicked an ad they were viewing on their respective devices to learn more about a product or promotion, according to data released last week by Nielsen. Doubling the screen size may not always double the interaction rate, but it seems to help.
With Goplay, developers can make their games available on a portal that reaches new audiences beyond social networks, and lower the cost of doing business. Facebook takes a 30 percent cut on virtual good purchases made with its Facebook Credits virtual currency. Goplay takes only a 10 percent cut.
These earned media enhanced deals are possible because the heart of online video’s success is social. Not only has the growth of both social and video happened concurrently, but the futures of both social and online video are highly intertwined.
Three of the largest media and entertainment events of the year are taking place on the same day…today. NASCAR, where all eyes will be on Danica Patrick, the impact of her winning will change, I dare say increase the size and demographic quality of the NASCAR audience. Her winning would be huge…What do you think?
Retailers deserve more from social media. Although this new tool has had a profound impact on communications and collaboration between merchants and customers, it has done little to actually drive real incremental sales for serious e-commerce companies. But this can change.
Christiano Ronaldo may long be known as the world’s No. 2 soccer player behind a certain midfielder for Barcelona FC, but at least now he has his own official app. Developed by self-service mobile app platform Mobile Roadie,

Training & Certification

Social Media Analysts™ Training & Certification PackageLevel 1 Certification
ASP: Assessment, Strategy, Platform
Learn More
Social Media Analysts™ Training & Certification PackageLevel 2 Certification
PAP: Platform, Apps, Productivity
Learn More
Social Media Analysts™ Training & Certification PackageLevel 3 Certification
ASP, PAP, & Traditional Media
Learn More

Our World

Our World