Sunday, 11 March 2012 21:00Last Updated on Sunday, 11 March 2012 21:00Written by SocialMediaAnalysts
Last year it was “group messaging,” a trend that some might argue affected Google’s decision to emphasize “circles” in Google+. This year, its all about “social discovery,” smart technology that moves the user experience from an active “check-in” (like Foursquare) to technology that runs in the background and automatically notifies users when the situation calls for it.
Friday, 09 March 2012 04:59Last Updated on Friday, 09 March 2012 04:59Written by SocialMediaAnalysts
GrapevineStar salutes Hearst, a global media and information leader who’s reach extends to more than 100 countries. “We salute the vision and persistence of William Randolph Hearst who started the company in March 1887. GrapevineStar Media shares Hearst’s belief that media innovation leads to media progress” says Jacob Rudolph Miles III, Founder of GrapevineStar
Wednesday, 07 March 2012 21:36Last Updated on Wednesday, 07 March 2012 21:36Written by SocialMediaAnalysts
Facebook is prepping for a massive IPO, Twitter is focusing its business exclusively on advertising and nearly three-fifths of digital decision-makers polled last fall said they plan to boost their social-media-ad spend over the next 12 months.
Wednesday, 07 March 2012 17:10Last Updated on Wednesday, 07 March 2012 17:10Written by SocialMediaAnalysts
As Timeline for brands rolls out, these brands will no longer be able to set their apps as their default landing pages. And while that will very likely generate no small degree of complaints by those accustomed to using Facebook a certain way, here’s why this is a good thing that should be embraced.
Friday, 02 March 2012 03:09Last Updated on Friday, 02 March 2012 03:09Written by SocialMediaAnalysts
Almost a quarter (24%) of tablet owners and 11% of smartphone owners have clicked an ad they were viewing on their respective devices to learn more about a product or promotion, according to data released last week by Nielsen. Doubling the screen size may not always double the interaction rate, but it seems to help.
Wednesday, 29 February 2012 07:02Last Updated on Wednesday, 29 February 2012 07:02Written by SocialMediaAnalysts
With Goplay, developers can make their games available on a portal that reaches new audiences beyond social networks, and lower the cost of doing business. Facebook takes a 30 percent cut on virtual good purchases made with its Facebook Credits virtual currency. Goplay takes only a 10 percent cut.
Wednesday, 29 February 2012 06:51Last Updated on Wednesday, 29 February 2012 06:51Written by SocialMediaAnalysts
These earned media enhanced deals are possible because the heart of online video’s success is social. Not only has the growth of both social and video happened concurrently, but the futures of both social and online video are highly intertwined.
Sunday, 26 February 2012 15:20Last Updated on Sunday, 26 February 2012 15:20Written by SocialMediaAnalysts
Three of the largest media and entertainment events of the year are taking place on the same day…today. NASCAR, where all eyes will be on Danica Patrick, the impact of her winning will change, I dare say increase the size and demographic quality of the NASCAR audience. Her winning would be huge…What do you think?
Friday, 24 February 2012 03:39Last Updated on Friday, 24 February 2012 03:39Written by SocialMediaAnalysts
Retailers deserve more from social media. Although this new tool has had a profound impact on communications and collaboration between merchants and customers, it has done little to actually drive real incremental sales for serious e-commerce companies. But this can change.
Thursday, 23 February 2012 05:32Last Updated on Thursday, 23 February 2012 05:32Written by SocialMediaAnalysts
Christiano Ronaldo may long be known as the world’s No. 2 soccer player behind a certain midfielder for Barcelona FC, but at least now he has his own official app. Developed by self-service mobile app platform Mobile Roadie,