Social Media Analysts has the right solutions to help locally focused businesses take advantage of social media. If you run a local business that’s focused on generating customers locally, then you may think you don’t really need to pay much attention to social media tools. While it’s true many social media tools offer the opportunity to connect with global audiences, they’re also great for driving local business when used as part of a local market strategy.
If your customers and prospects are using social media tools, and I assure you they are, a little research will likely prove they are, then it just stands to reason that if you can find ways to meet them where and when they choose to interact, you’ll get more chances to be their go-to service or product provider.
If you have a list of local customers that contains email addresses, then Social Media Analysts™ can help you with your first local, social media activity helping you to update those records with public social media data. As an example: Using a browser add-in like Rapportive, you can see the social media profiles and participation of your customers right in your inbox.
Social Media Analysts can use true CRM tools, like Sage ACT! and Batchbook make it very easy to append your existing customer or prospect data with social media activity. This is a great way to measure how active your customers are, discover some of the most active and influential for referral purposes and learn much more about what makes them tick – all great ways to learn how to become even more important to them and increase your sales to them.