Trend Segment: ‘Events’ 
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People Are People Are People: The Future Of Video
The Newfront is a digital content event similar to the TV industry’s upfront. The Newfront also one big soiree, and lots of fun, usually including many celebrities, TV icons, and senior executives.
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This Upfront, Will Digital Video Be Bought Like TV?
I believe this is the year video will begin to close the gap with television in the upfront marketplace. Hear me out.
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GrapevineStar Trend Alert – Media Giants Chase Online Ads With Original Shows
Digital and traditional media companies, including newspapers and magazines, have for years been building a video presence on the Internet. But until now the offerings have largely been low-budget, single-camera affairs featuring talking heads.
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Consumers! Will You Pay For YouTube Channels?
YouTube so far is distancing itself a bit from the story—nothing to announce, they say. But it’s not flat out dismissing it. Grapevine Star asks you the consumer…Will you pay for a YouTube Channel?
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Alloy acquired DBG, while Dreamworks acquired Awesomeness TV
A Tale Of Two Deals, And How They’ll Affect Online Video
The companies have some similarities, as they all operate in the video space. Both targets (DBG and AwesomenessTV) have a repping business on top of their core: -
Media Alert – FTC Rejects Request To Delay New Children’s Privacy Rules
The IAB and other groups recently asked the FTC to delay the new rules until early next year. Among other reasons, groups said the new regulations were…
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The 4 C’s – What’s Keeping Global Marketers Up At Night?
“It takes 20 years to build a reputation and less than five minutes to ruin it. If you think about that, you’ll do things differently. “ (Warren Buffett)
Whether it’s a tweet, a post on your Facebook wall, a video upload, or a simple online transaction, the reality is that your brand is on air 24/7.
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GrapevineStar Trend Alert – The Numbers of Mobile Payments at SXSW
With somewhere around 25,000 attendees at SXSW Interactive over the weekend, the mobile payment numbers would seem to indicate that only a small percentage of attendees tried mobile payments, even with the high visibility.
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@ SXSW Taco Bell Uses Digitas’ Real-Time Marketing Strategy
Taco Bell took one by sponsoring a concert at the South by Southwest (SXSW) annual music conference that became part of the brand’s Feed the Beat program, a project that financially supports emerging artists…
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GrapevineStar Alert – 50th Bologna Children’s Content & Book Fair
Content buyers, licensees, TV and Film producers, advertising agencies take note, one of the most important children’s content and book fairs is almost here. Click here for more info…
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GrapevineStar Media Events Alert – March 18th thru May 2013
List of media events from New York to Los Angeles, mobile, media buying, marketing, TV, Film, internet, social media events and more…
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GrapevineStar Media Looks Back at International Women’s Day – United Nations, India Women Celebrities, United States
Around the globe women are creating and embracing new opportunities for education and entrepreneurship or advancing human rights, more women are finding their voices, lifting up communities and nations, and paving the way for future generations to live a better life.
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Grapevine Star Event Alert – Licensing Expo 2013 – Brands & Licensing
More than 300 leading companies have already committed to exhibit and 82 of them are brand new to the show. 50% of the show floor is made up of fashion, art & design and corporate brands while entertainment and character brands make up the other half.
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Media, Entertainment, Technology Call for Speakers
LaunchFEST events are produced by AngelLaunch and iHollywood Forum, and feature dynamic speakers on how new technologies impact eCommerce, web applications and services, online video, consumer electronics, social media, entertainment, mobile, devices and web services.
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Grapevine Star Media Trend Alert – Google+ Gaining Ground With Brand Marketers
The Social Share report from BrightEdge charts the growth of brands on Google+ and YouTube. The findings, which analyze social media adoption trends for the BrandZ top 100 global brands, suggest new audiences for brand marketers.
