Trend Segment: ‘Social Media’ 
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GrapevineStar Media Salutes Hearst as they Mark their 125th Anniversary
GrapevineStar salutes Hearst, a global media and information leader who’s reach extends to more than 100 countries. “We salute the vision and persistence of William Randolph Hearst who started the company in March 1887. GrapevineStar Media shares Hearst’s belief that media innovation leads to media progress” says Jacob Rudolph Miles III, Founder of GrapevineStar
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Social Media Analysts Alert – Social-Media Spending Is Going to Explode!
Facebook is prepping for a massive IPO, Twitter is focusing its business exclusively on advertising and nearly three-fifths of digital decision-makers polled last fall said they plan to boost their social-media-ad spend over the next 12 months.
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Tablet Ads Have Twice Interaction Rate Of Phones
Almost a quarter (24%) of tablet owners and 11% of smartphone owners have clicked an ad they were viewing on their respective devices to learn more about a product or promotion, according to data released last week by Nielsen. Doubling the screen size may not always double the interaction rate, but it seems to help.
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Goplay launches portal for social games on the web
With Goplay, developers can make their games available on a portal that reaches new audiences beyond social networks, and lower the cost of doing business. Facebook takes a 30 percent cut on virtual good purchases made with its Facebook Credits virtual currency. Goplay takes only a 10 percent cut.
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Media Trend Alert – Content Rules The Social Media Roost
These earned media enhanced deals are possible because the heart of online video’s success is social. Not only has the growth of both social and video happened concurrently, but the futures of both social and online video are highly intertwined.
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Danica Patrick in NASCAR Event, NBA All-Star Event, Academy Award Event
Three of the largest media and entertainment events of the year are taking place on the same day…today. NASCAR, where all eyes will be on Danica Patrick, the impact of her winning will change, I dare say increase the size and demographic quality of the NASCAR audience. Her winning would be huge…What do you think?
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Using Social Rewards To Monetize The Social Web
Retailers deserve more from social media. Although this new tool has had a profound impact on communications and collaboration between merchants and customers, it has done little to actually drive real incremental sales for serious e-commerce companies. But this can change.
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Messi, Ronaldo, Soccer, Apps, Madonna, Mobile Roadie
Christiano Ronaldo may long be known as the world’s No. 2 soccer player behind a certain midfielder for Barcelona FC, but at least now he has his own official app. Developed by self-service mobile app platform Mobile Roadie,
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China Telecom to sell iPhones; China Mobile Coming
Apple Inc. has signed a deal with China Telecom to sell its iPhone in China as it looks to boost its share in one of the world’s biggest mobile phone market. China Telecom plans to offer the iPhone starting next month.
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Introduction to the Entertainment & Media Industry
With astonishing speed, entertainment and media have evolved into a highly dynamic industry, interconnected by the global digital platform in a manner that few people could even have conceived of 20 years ago.
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GrapevineStar Media Alert – Look Out TeeBow….Just Lin Baby! 10 Lessons on How to Live Work & Play
The Jeremy Lin story is incredibly popular because we can all see a little bit of ourselves in this man’s struggles and now successes.What can all of us learn from this young man — and how can we apply these same lessons to our own lives when we go back to work on Monday morning?
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GrapevineStar Trend Alert – Mobile & Social Media Revenue Accelerating At 30%
The PQ Media U.S. Mobile & Social Media Forecast 2012-16 identified 3 broad sectors of mobile & social media, starting with performance in 2011:
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GrapevineStar Media Alert – Social Marketing Drives Higher Value, Revs
Premium display advertising and social marketing require considerable time and money, so it’s fair for companies to question their effectiveness. Do they actually drive product sales, media subscriptions and memberships?
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Mobilizing the masses: How Facebook can transform its mobile risk into success
Among the many compelling sections of Facebook’s landmark S-1 filing last week—which included Zuck’s “The Hacker Way” founder’s letter, its $1 billion in profits last year and of course, the money spent on private jets—one area really stood out among the numbers and hyperbole. The risk, and of course on the flip side, massive opportunity, that mobile represents to the future of Facebook.
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Shopping site Sneakpeeq raises $2.67M in Capital
Sneakpeeq joins the ranks of many other discount social shopping sites, such as Fab.com and LuxeYard. Most of these sites, Sneakpeeq included, focus on action-driven buying, which encourages shoppers to share products and interact with other shoppers to get better prices.
