Trend Segment: ‘Social Media’ 
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Introduction to the Entertainment & Media Industry
With astonishing speed, entertainment and media have evolved into a highly dynamic industry, interconnected by the global digital platform in a manner that few people could even have conceived of 20 years ago.
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GrapevineStar Media Alert – Look Out TeeBow….Just Lin Baby! 10 Lessons on How to Live Work & Play
The Jeremy Lin story is incredibly popular because we can all see a little bit of ourselves in this man’s struggles and now successes.What can all of us learn from this young man — and how can we apply these same lessons to our own lives when we go back to work on Monday morning?
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GrapevineStar Trend Alert – Mobile & Social Media Revenue Accelerating At 30%
The PQ Media U.S. Mobile & Social Media Forecast 2012-16 identified 3 broad sectors of mobile & social media, starting with performance in 2011:
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GrapevineStar Media Alert – Social Marketing Drives Higher Value, Revs
Premium display advertising and social marketing require considerable time and money, so it’s fair for companies to question their effectiveness. Do they actually drive product sales, media subscriptions and memberships?
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Mobilizing the masses: How Facebook can transform its mobile risk into success
Among the many compelling sections of Facebook’s landmark S-1 filing last week—which included Zuck’s “The Hacker Way” founder’s letter, its $1 billion in profits last year and of course, the money spent on private jets—one area really stood out among the numbers and hyperbole. The risk, and of course on the flip side, massive opportunity, that mobile represents to the future of Facebook.
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Shopping site Sneakpeeq raises $2.67M in Capital
Sneakpeeq joins the ranks of many other discount social shopping sites, such as Fab.com and LuxeYard. Most of these sites, Sneakpeeq included, focus on action-driven buying, which encourages shoppers to share products and interact with other shoppers to get better prices.
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GrapevineStar Agency Alert – WPP’s MJoule Enters China’s Mobile Market
WPP agencies GroupM and Tenth Avenue have joined forces to launch a mobile marketing presence in China through the acquisition of local mobile agency Wisereach. The new entity, known as MJoule, will combine assets of Tenth Avenue’s mobile specialty unit Joule with the existing mobile operations of GroupM in China.
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GrapevineStar Media Alert – Internet-Only TV Homes Surge 22.8%, Spend 9% Of TV Time Online
Nielsen issued a new report to clients Wednesday showing that the number of U.S. households that bypass cable or satellite TV and subscribe only to broadband Internet access has grown dramatically in the past year, and not surprisingly, they spend dramatically more time watching TV over the Internet.
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GrapevineStar Alert – 2012 (GDC) Game Developers Conference
GDC returns to San Francisco March 5-9, 2012 (Monday – Friday) for five days of lectures, panels, tutorials and roundtable discussions on a comprehensive selection of game development topics
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Grapevine Star NATPE Wrap Up – It’s About Content, Deals, Global
“I’m overjoyed, because most of the people that I’ve talked to are overjoyed,” said Rick Feldman, the president and CEO of NATPE, at an event wrap-up for the press. “For the most part we are very happy, very excited. The weather was great, the traffic was great, the people were great.”
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Screen Actors Guild Honors Outstanding Film And Television Performances at 18th Annual Screen Actors Guild Awards®
Screen Actors Guild presented its coveted Actor® statuette for the outstanding motion picture and primetime television performances of 2011 at the “18th Annual Screen Actors Guild Awards®” in ceremonies attended by film and television’s leading actors,
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GrapevineStar Media Alert – Performance Based Pay for Content – Good For Authors
The value proposition, however, is deceptively simple and makes sense: Pay writers bonuses based on the audiences they can attract.
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NFL Super Bowl Gets Social Media Command Center
Thus the upcoming Super Bowl, scheduled to take place in Indianapolis on February 5, will be outfitted with its own “social media command center,” courtesy of Raidious, an Indianapolis-based digital marketing firm which has been chosen to operate the online nerve center of the big game.
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GrapevineStar Alert – 84th Academy Awards Nominees Announced
Dedicated to the advancement of the arts and sciences of motion pictures, The Academy announces the 84th Academy Awards Nominees.
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Publicis Bolsters Digital in France With Mediagong
Publicis Groupe has bolstered its European digital capabilities. The holding company will add France’s Mediagong to its Leo Burnett France unit. The acquisition of the independent agency should assist Publicis in achieving its stated mission to increase its digital revenue to 35 percent by 2014.
