Trend Segment: ‘Pop Culture’ 
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People Are People Are People: The Future Of Video
The Newfront is a digital content event similar to the TV industry’s upfront. The Newfront also one big soiree, and lots of fun, usually including many celebrities, TV icons, and senior executives.
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Consumers! Will You Pay For YouTube Channels?
YouTube so far is distancing itself a bit from the story—nothing to announce, they say. But it’s not flat out dismissing it. Grapevine Star asks you the consumer…Will you pay for a YouTube Channel?
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Alloy acquired DBG, while Dreamworks acquired Awesomeness TV
A Tale Of Two Deals, And How They’ll Affect Online Video
The companies have some similarities, as they all operate in the video space. Both targets (DBG and AwesomenessTV) have a repping business on top of their core: -
GrapevineStar Tech Trend Alert – Mobile Drives Consumers to Spend More at Retail
It may be the small incentives via mobile that drive consumers to spend more at retail.
There are the big deals, like a half-off-the-price sale, that can drive a consumer to a location and cause a sale.
But there also are small deals that, with a little customer push, can drive shoppers on site to buy more. -
US Labels Say Music Sales Fell In 2012, Streaming Services Anchoring Revenue
The latest figures in a report from the London-based International Federation of the Phonographic Industry (IFPI) had some very positive news for the music industry, demonstrating that global sales had undergone its first growth since 1999
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Media Alert – ‘Variety’ Relaunches In Print, Adds Streaming Content Online
Variety will try to differentiate itself from longtime rival Hollywood Reporter, which several years ago also took the glossy mag route, though with an emphasis on lifestyle and celebrity features to make it more of an upscale consumer pub.
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@ SXSW Taco Bell Uses Digitas’ Real-Time Marketing Strategy
Taco Bell took one by sponsoring a concert at the South by Southwest (SXSW) annual music conference that became part of the brand’s Feed the Beat program, a project that financially supports emerging artists…
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GrapevineStar Alert – 50th Bologna Children’s Content & Book Fair
Content buyers, licensees, TV and Film producers, advertising agencies take note, one of the most important children’s content and book fairs is almost here. Click here for more info…
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Grapevine Star Media Trend Alert – Teens Use Internet To “… Look Things Up”
According to a new international study by ResearchNow and K&A Brand Research, with respondents aged 12 – 17 years old from the US, Poland, Germany and the UK, teenagers in all four markets enjoy unlimited and unsupervised access to the internet.
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Grapevine Star Event Alert – Licensing Expo 2013 – Brands & Licensing
More than 300 leading companies have already committed to exhibit and 82 of them are brand new to the show. 50% of the show floor is made up of fashion, art & design and corporate brands while entertainment and character brands make up the other half.
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GrapevineStar Media & Entertainment Event Alert – SXSW 2013 March 8-17
the unique convergence of original music, independent films, and emerging technologies. Fostering creative and professional growth alike, SXSW® is the premier destination for discovery.
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GrapevineStar Trend ALert – Just for Fun – 100 Fun Extreme Hairstyles
One sure fire way to get some attention is with one of these extreme hairstyles. For both men and women, your hairstyle is a reflection of how you feel about yourself. The look in men’s hair these days is more towards short styles, but women’s hair is all over the map: just look at some of these extreme hairstyles as proof.
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GrapevineStar Media Alert – Study On Violent Media Images And Videogames
Obama Calls For $10 Million CDC Study On Violent Media Images And Videogames Marcus Webb MarcusWebb@aol.com TAGS: video games, violence in media, Barack Obama, gun violence, Centers for Disease Control video game study, National Institutes of Health,, impact of violent media images and videogames, Now Is the Time: The President’s Plan to Protect Our Children [...]
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GrapevineStar-Top Trends 2012 &13 Forecast – Jeremy Gutsche
If you are looking to supercharge innovation, but not ready to fully upgrade to Trend Hunter PRO, we now sell our 2013 Trend Report
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GrapevineStar Salutes Digital Divas Worldwide – Roll Out the Red Carpet
With the power to influence and money to spend, Digital Divas are worthy of red carpet treatment. Make it easy for them to engage with you and your brands anywhere, and then listen to – and act on – what these brand advocates say.
