GrapevineStar™ Media

Celebrity NASCAR News and Highlights 2012

Jacob Miles — Sun, 19 Feb 2012 18:43:38 +0000

2012 NASCAR News & Highlights

The NASCAR News and Highlights 2012

By admin at Ryan Newman Info

In the Sprint Cup Series, Landon Cassill will be driving at the Daytona 500 which is his first time ever throughout his career. The new team is yet to be named, but the deal was already furnished. Cassill has been a NASCAR enthusiast since the age of 17 and finally made a debut in the racing scene 5 years after. He landed at the 12th spot at Michigan last season, and has been racing in the 48 Sprint Cup series for the past 2 seasons. Cassill said that signing a new deal into a NASCAR season is a truly dream come true. Meanwhile, Pat Tryson was named as the new crew chief for David Gilliland No. 38 Ford after Derrick Finley return as a full-time director for the competition.

In other news, the ‘Three Stooges’ movie stars including Kate Upton and Jane Lynch will take the Daytona 500 stage. Both celebrities will participate in the pre-race ceremonies of the NASCAR racing event.

GrapevineStar - Celebrities at NASCAR 2012 Events

In the Nationwide Series, Brad Parrot will be the new crew chief for Tommy Baldwin Racing or TBR’s nationwide team. Parrot is a veteran crew chief in the nationwide series with more than 20 years of expertise and knowledge to the rookie lineup. He will be handling young drivers in the team including Bobby Santos, Ryan Truex, and Ryan Blaney. Parrot has worked for successful teams such as the Roush Fenway Racing, Earnhardt Ganassi Racing, and the Yates racing as well.
Meanwhile, Mike Skinner has recently announced that he will be driving for the Eddie Sharp Racing at Daytona. Skinner is a truck series champion in 1995 and a veteran in the field of NASCAR racing. He signed a one-race deal for this new season on Feb. 24th.
In other news updates, The NASCAR Foundation is set to move at Daytona Beach which is the birthplace of the sanctioning body. The site relocation will include the current employees that are based in Charlotte, North Carolina. The Daytona Beach will be the new headquarters of the NASCAR Foundation.

NASCAR 2012 News

Recording superstar Lenny Kravitz is set to perform at the Daytona 500 Pre-race show this February. The appearance of the famous musician will add a star power on the opening of the said competition this year.
Kasey Kahne is on his way to recovery after the successful outpatient knee surgery. The Hendrick Motorsports driver is more than ready for the Daytona 500 and the Budweiser Shootout this month.

NASCAR events represent some of America’s major media events, it is one of the most licensed brands in the world. To better understand the power of media and entertainment as well as licensing our viewers salute and play close attention to NASCAR…..GrapevineStar Media

Introduction to the Entertainment & Media Industry

Jacob Miles — Thu, 16 Feb 2012 04:45:34 +0000

Media and Entertainment Industry

Introduction to the Entertainment & Media Industry
With astonishing speed, entertainment and media have evolved into a highly dynamic industry, interconnected by the global digital platform in a manner that few people could even have conceived of 20 years ago. From media printed on paper, music on CDs, movies rented on DVD at the local Blockbuster, and TV networks that forced the viewer to be in front of the screen at a given hour in order to watch a given show, the industry has changed dramatically into an always on, easy to time-shift, always with you on mobile platforms, customizable stream of news, entertainment, movies and music. After difficult years during the financial crisis in 2008 and 2009, advertising revenue for global media firms has improved substantially. Global advertising media revenues were projected to be $427.0 billion in 2011, growing further to $449.0 billion in 2012, according to Magna Global, a unit of advertising agency leader Interpublic Group. Much of this growth is occurring in online media, and the fastest growing markets are in developing nations such as China, India and Brazil.

Analysts at Veronis Suhler Stevenson estimate that total U.S. communications and media spending hit $1.120 trillion in 2011 (up from $1.092 trillion in 2010). They forecast this number to grow to $1.40 trillion in 2015.

Broadly measured, the entertainment and media industry spans multiple sectors, from America’s 10,211 FM radio stations, to the 1.28 billion movie tickets sold during 2011 in U.S. theaters. Also, the gambling sector is often included when considering entertainment as a whole. In America, legal gambling is estimated to be a $90 billion industry. The American Gaming Association placed commercial casino gambling in the U.S. at $30.8 billion during 2010, a number that does not include Indian reservation gambling, lotteries and some other outlets.

Today, digital media of all types must be included when considering the scope of the entertainment and media industry. Broadband Internet connections in U.S. homes and business totaled about 88 million as 2012 began, plus another 105 million mobile Internet subscribers. This means there is a true mass market for online entertainment and media, and this segment represents one of the most important advertising revenue markets. Comcast (the cable TV provider) alone had 17 million high speed Internet customers as of the beginning of 2012. Advertising on the Internet grew to a $31.8 billion industry in the U.S. in 2011, according to eMarketer. This represented 20% growth over 2010’s $26 billion. By 2015, eMarketer forecasts the U.S. market to grow to $49.5 billion. This segment is an $80 billion business worldwide, according to Plunkett Research estimates.

Most recently, the “Third Screen” (cellphone-based content including video and music) is becoming a major factor in entertainment and media. As 2012 began, there were about 323 million wireless subscriptions (for cellphones, tablets and other devices) in the U.S. and nearly 6 billion worldwide.

Meanwhile, revenues are mixed for traditional entertainment and media segments. Book sales were an estimated $21.7 billion in the U.S. in 2011. Electronic books were about $2.9 billion, or 13.4% of the book market.

The traditional, storefront video rental business has lost market share due to alternatives including Netflix, TiVo and video-on-demand services offered by Comcast and other firms. This led to the bankruptcy of the Blockbuster retail chain, which has been acquired by satellite entertainment firm Dish Network.

Newspapers have been dramatically affected by online alternatives. With an approximately 42 million paid daily and Sunday circulation in the U.S. (down from 59.4 million in 2000), newspapers are finding it increasingly difficult to compete against Internet news and advertising rivals. Many of America’s leading newspapers have gone bankrupt, while others have downsized or become electronic only. Meanwhile, free daily or weekly newspapers and shopping guides have enjoyed substantial growth.

Both newspapers and magazines are rapidly adopting new formats and new technologies with the goal of making themselves highly relevant and readable for Internet users on PCs, and for mobile users on smart phones, iPads, ebook readers and other digital devices. Some consumer magazine industry executives in the U.S. expect at least 25% of their readership to be on digital devices by 2015. Recorded music sales on CD continue to drop while sales of digital music files gain market share. Traditional radio broadcasting is hurting, finding it increasingly difficult to gather listeners for advertising-based radio programming due to such alternatives as satellite radio (Sirius XM has over 21 million paid subscribers), Internet-based radio and digital MP3 players.

Gross U.S. box office receipts for 2011 were $10.16 billion, down from 2010’s $10.46 billion, according to Nash Information Services, LLC. Both emerging and mature economies outside the U.S. are of prime importance to film revenues. New technologies generally provide a big boost to entertainment, and today’s 3-D films are no exception. There are now thousands of 3-D capable screens in theaters around the world. Moviegoers are willing to pay premium ticket prices for 3-D films. IMAX theaters have also seen large growth in recent years.

3-D technology may be appealing on TV as well. Satellite broadcaster DIRECTV recently launched HD, 3-D channels as well as video-on-demand 3-D content. TV manufacturers unveiled new 3-D flat screen sets in early 2010; however, sales have been disappointing.

Meanwhile, more and more television sets are Internet-enabled, meaning viewers will be able to connect directly to entertainment options on the Internet. This brings up an important question: where will TV viewers of the future get their programming? Cable and satellite subscriptions are expensive. Broadcast TV is free, as is a lot of Internet-based programming, although online content is likely to become more and more subscription supported. At the same time, online delivery of rented movies is now mainstream, led by technology at Netflix. Consumers have been dropping their paid TV subscriptions in large numbers, opting to watch free programming on sites such as Hulu.com while dramatically impacting revenues at cable and satellite TV companies.

The burning issue affecting all sectors of the entertainment and media industry is maintaining control of content and audiences while taking advantage of myriad new electronic delivery venues. Competition in the entertainment sector is fierce. Gone are the days when television and radio programmers enjoyed captive audiences who happily sat through ad after ad, or planned their schedules around a favorite show. Consumers now demand more and more control over what they watch, read and listen to.

Issues related to control include:

1) Pricing for content (including free-of-charge access; illegal downloads versus authorized downloads; and full ownership of a paid download versus pay-per-view).

2) Portability (including the ability for a consumer to download once, and then use a file on multiple platforms and devices including iPads and cellphones, or the ability to share a download with friends).

3) Delayed viewing or listening (such as viewing TV programming at the consumer’s convenience via TiVo and similar digital video recorders).

The competition among entertainment delivery platforms has intensified; all sectors face daunting challenges from alternative delivery methods. For example, online radio firm Pandora is disrupting the traditional radio industry. Another example: telecommunications companies such as AT&T and Verizon are now delivering television programming to the home via ultra high-speed Internet connections, battling cable and satellite TV firms for market share.

Today, electronic offerings such as advanced smartphones, digital video recorders (DVRs), video-on-demand (VOD) and MP3 players have vastly altered the way consumers enjoy entertainment. People watch and listen according to their own desires and whims. Miss the finale to a favorite television show? Watch it online later, or plan in advance to record it to watch later. Interested in only one track from a recording artist’s new CD? Buy and download just the one song via iTunes. Love a prime-time drama on a major network but hate commercials? Record the show while skipping over the commercials with a DVR.

The implications of these changes are staggering. The business models upon which most entertainment companies have traditionally run are becoming obsolete. Revenue from traditional advertising is in jeopardy while revenue from subscription-based business models is soaring. Online advertising is growing at supersonic speed. Television programming schedules are losing relevance while electronic program guides are becoming more and more vital. Printed books are slipping while ebooks are soaring. The giant, U.S. book store chain Borders closed its doors in 2011. Traditional media are losing share while newer digital media are becoming the norm. Entertainment and publishing companies are being forced to evolve in order to deal with new technologies and new demands from consumers.

Rapid changes in viewing habits are already occurring. Network TV news, radio news and newspapers all find that they have to compete fiercely against Internet-based options. A large portion of sports programming has migrated away from “free” broadcasts on TV and onto paid cable channels and pay-per-view systems, and many of the most popular TV shows are found on cable only.

Meanwhile, platforms and delivery methods are evolving quickly. Smartphones are now used more and more for entertainment purposes, including games, videos and TV-like programming. Game machines are going multipurpose with the ability to connect to the Internet. Broadband to the home has matured into a true mass-market medium, while wireless broadband systems such as Wi-Fi are enhancing the mobility of entertainment and media access. A serious evolution of access and delivery methods will continue at a rapid-fire pace, and media companies will be forced to be more nimble than ever. Mobile TV is taking a large step forward thanks to new technologies and platforms that will provide programming to cellphones, laptops and other mobile devices. Hundreds of local broadcasters in the U.S. have joined in such an effort, called Open Mobile Video Coalition.

Advanced technology is elevating entertainment to new heights. For example, Sony’s PlayStation 3 utilizes a supercomputer-like chip called “Cell” with the ability to run highly realistic, advanced software at amazing speed. Microsoft’s Kinect game machine enhancement for the Xbox, released in late 2010, takes user interaction to a new level. Another excellent example of the technology revolution at work in entertainment is today’s level of special effects in movies.

Recommendation software that learns the habits and tastes of consumers will evolve and will do a better job of pushing appropriate entertainment choices toward audiences. Amazon.com has long been a leader in the use of such software. Netflix has created an admirable package of its own. Likewise, Apple’s iTunes software is strong on recommending content to customers. Some interesting mergers might be driven by the potential to use extremely powerful recommendation software to attract and better serve consumers across multiple types of entertainment media.

Apple launched its highly innovative mobile tablet-style entertainment device, personal computer and ebook reader, the iPad, in the spring of 2010. Sales have been outstanding, reaching 32.3 million during Apple’s fiscal 2011 year. (Apple also sold an incredible 72.4 million iPhones during the same year.) Since Apple sets the world’s highest standards in personal devices, this raised the bar for high end mobile entertainment devices. The rapidly growing variety of mobile entertainment, games and media “apps” available for smartphones and tablets is further revolutionizing the industry in a very dramatic way.

Count on continued, rapid changes. The revolution in new media continues, platforms will evolve quickly, consumers will obtain even greater control and competition will become even hotter. Meanwhile, the global audience is growing quickly, thanks to emerging middle classes in developing nations as well as the booming spread of cellphones and Internet access.

Toy Fair Program for Manufacturers & Retailers

Jacob Miles — Thu, 16 Feb 2012 04:24:15 +0000

2012 Toy Fair

Grapevine Star Entertainment Inc. (www.grapevinestar.com/brands ) announced today a program to help off-shore manufacturers in China and U.S. retailers generate increased awareness and sales from their product lines.

The GrapevineStar Toy Fair program announced today targets brand owners, manufacturers, retailers, entertainment executives, inventors, game developers in the toy, youth products and childrens entertainment industries.

The program includes select GrapevineStar™ character brands integrated with it’s social media programs customized to meet the needs of the participating manufacturer or retailer.

Qualifying partcipants license one of GrapevineStar’s character brands for no upfront fee. Licenses are category limited. Reduced royalty rates are also offered for select brands.

Qualifying partcipants must be established businesses who are willing to committ to 2 year licensing agreements and a minimum guarantee of 50,000 pcs produced per product annually, featuring a GrapevineStar character brand.

Participants will also receive customized social media support from GrapevineStar Media’s Social Media Analysts™ division. This support includes the development and integration of Facebook®, YouTube®, promotion and distribution throughout GrapevineStar’s extensive media network of blogs, web publications, social media groups and sites as well as SEO services support. All GrapevineStar Toy Fair program deals must be finalized within 90 days of the closing of Toy Fair.

“This is a great opportunity for China and other manufacturers or retailers to increase awareness and sales by licensing a social media marketing supported Hollywood studio quality (in demand) character brand for their products”…says Jacob R Miles III, CEO, GrapevineStar

Several of the GrapevineStar Character Brands included in the program are Tex DunRight™, Worlds Favorite Cowboy™, SunnyLuv™ – Spreading Sunshine & Love Around the World™, MeMe and My World™, the Emotionals™, A Childs Emotions at Play™, Hip Hop Hounds™, EarthBoy™, Stupid Little Things™ among others.

Interested parties should email GrapevineStar at info@grapevinestar.com or info@grapevinee.com

About GrapevineStar – GrapevineStar is a new media publisher, distributor resource for consumer focused companies, that also develops and licesnses entertainment studio quality character brands. GSE licenses its character brands to clothing, toy, game, film, video, apps and large retailers. It provides social media packages and mobile distribution solutions to small businesses through its Social Media Analysts unit. GrapevineStar is located in Historic downtown Grapevine, Texas. www.grapevinestar.com

About GrapevineStar Brands – GrapevineStar is a mid-market developer and licensor of studio quality entertainment character brands and properties. GSE licenses its character brands to clothing, toy, game, film, video, apps and large retailers. It provides social media packages and mobile distribution solutions to support its brands through GrapevineStar’s Social Media Analysts unit. GrapevineStar is located in Historic downtown Grapevine, Texas. www.grapevinestar.com/brands

About GrapevineStar Media – GrapevineStar is a new media publisher, distributor resource for consumer focused companies. It operates a fast growing network of 1000’s of pages of niche trend news, information and conversations. Niches include business, social media, toys & games, urban, pop culture, women/families, heritage, fine arts, anime/comic and more. It provides social media packages and mobile distribution solutions to small businesses through its Social Media Analysts unit. GrapevineStar is located in Historic downtown Grapevine, Texas. www.grapevinestar.com/media

About Social Media Analysts – Social media analysts is a social media company focused on providing technology and content management services to small businesses. SEO, Platform and technology support includes WordPress, Facebook, Google, LinkedIn, Youtube, Twitter, Drupal and more, HTML, CSS, PHP, C++, exclusive studio quality characters, photos and graphic library available to clients. Social Media Analysts, a division of GrapevineStar is located in Las Colinas area of Irving, Texas. www.socialmediaanalysts.com

2012 Grammys, Goodbye Whitney! We Love You. Next?

Jacob Miles — Mon, 13 Feb 2012 05:56:02 +0000

2012 Grammys...We Will Always Love You Whitney Huston...Rest in Peace!

Next was not present at the 2012 Grammys . Yes of course the current and the next, up and coming most popular music artists were on display. Yes they are good, Katy Perry, Rihanna, Lady GaGa, Country Sexy, Taylor Swift and Edelle, who’s fabulous performance of “You Could Have Had It All” was spectacular. Whitney’s death dominated the opening of the Grammys beginning with Clive Davis’s legendary Grammy party

Jennifer Hudson s tribute to Whitney….We Love You.

Highlights you should Google of the 2012 Grammy Awards

Stevie Wonder’s introduction of a jazzy blues themed performance by Sir Paul McCarty

Katy Perry, an anime-comic performance

Target, building their brand as a trend leading retailer for the cool, promoted the 2012 Grammy Album which is a must purchase.

GrapevineStar’s Tex DunRight salutes Glenn Campbell, Grammy Winner who’s performance of RhineStone Cowboy made cowboys world wide feel proud.

Great Pepsi Commercial with Elton John and Flava Flave, Holla!

Jennifer Hudson’s tribute to Music legends with the unforgettable Whitney Houston song, I Will Always Love You was awesome and she said it all at the end….We Love You Whitney.

News

We Take Care Of Our Own

Feb 12, 2012 — 6:34 pm

Whitney Houston Remembered At 54th GRAMMY Awards

Feb 12, 2012 — 8:58 pm

Adele Rolls In The Gold

Feb 12, 2012 — 8:52 pm

We Will Remember You

Feb 12, 2012 — 7:48 pm

GRAMMY Pre-Telecast Anoints New GRAMMY Winners

Melissa Blazek

Feb 12, 2012 — 5:17 pm

Follow Music’s Biggest Night With GRAMMY Live

Feb 12, 2012 — 1:01 am

Music’s Biggest Performer Lineup

Feb 12, 2012 — 12:16 am

Special GRAMMY Tribute To Honor Whitney Houston

Feb 11, 2012 — 11:50 pm

Stars Remember Whitney Houston Via Twitter

Feb 11, 2012 — 8:04 pm

GRAMMY Rewind: 53rd Annual GRAMMY Awards

Feb 11, 2012 — 7:54 pm

News Archive

Music News From Around The Web

Filter:

Adele Wins Album of the Year, Owns 2012 Grammys

(MTV News)
Grammys Behind The Scenes: What You Didn’t See

(MTV News)
Bon Iver: Who Is Best New Artist Grammy Winner?

(MTV News)
Grammy Night Belongs To Adele, Foo Fighters

(MTV News)
Video: Jennifer Hudson Pays Tribute to Whitney Houston at Grammys

(Billboard.biz)
Adele Makes a Clean Sweep on Somber Night at Grammys 2012

(Billboard.biz)
Foo Fighters, Skrillex Kanye West Lead Early Grammy Winners

(Billboard.biz)
Whitney Houston’s ‘Hometown’ Radio Station Remembers The Singer

(Billboard.biz)
Latin Jazz Musicians Protest Grammy Awards, L.A. Mayor Supportive Of Artists

(Billboard.biz)
Adele tells Vogue she’s done with break-up music (AP)

GrapevineStar Media Alert – Look Out TeeBow….Just Lin Baby! 10 Lessons on How to Live Work & Play

Jacob Miles — Mon, 13 Feb 2012 02:20:37 +0000

Just Lin, Baby! 10 Lessons Jeremy Lin Can Teach Us Before We Go To Work Monday Morning

Thank You Forbes for this great article. We are honored to share it with our viewers.

Image by Getty Images via @daylife

Lin-sanity has swept up the NBA over the last week. Now it seems like the phenomenon has gone worldwide.

Friday’s 38 point performance by Harvard grad Jeremy Lin for the New York Knicks against the LA Lakers was his greatest performance yet as a starter, since he burst on to the scene and propelled the team to 4 straight wins.

Lin now has over 200,000 followers on Twitter. He’s got over 800,000 on Weibo – including 200,000 new ones in the 24 hour period after beating the Lakers.

But there’s more to this story than basketball. This isn’t just a modern-day, real-life version of the Hoosiers movie. The Jeremy Lin story is incredibly popular because we can all see a little bit of ourselves in this man’s struggles and now successes.

What can all of us learn from this young man — and how can we apply these same lessons to our own lives when we go back to work on Monday morning?

1. Believe in yourself when no one else does. Lin’s only the 3rd graduate from Harvard to make it to the NBA. He’s also one of only a handful of Asian-Americans to make it. He was sent by the Knicks to play for their D-League team 3 weeks ago in Erie, PA. He’d already been cut by two other NBA teams before joining the Knicks this year. You’ve got to believe in yourself, even when no one else does.

2. Seize the opportunity when it comes up. Lin got to start for the Knicks because they had to start him. They had too many injuries. Baron Davis was gone. The other point guards were out. Carmelo Anthony was injured. Amare Stoudemire had to leave the team because of a family death. Lin could have squandered the opportunity and we would have never have noticed. But he made the most of it. You never know when opportunities are going to arise in life. Often, they’re when you least expect them. Make the most of them. Don’t fritter them away.

3. Your family will always be there for you, so be there for them. It wasn’t until a few days ago that Lin got his contract guaranteed by the Knicks for the rest of the season. Before that, he could have been cut at any time. He had to sleep on his brother’s couch on the Lower East Side to get by. His family always believed in him and picked him up when he could have gotten down on himself. That made him continue to believe. If you want your family to believe in you like that, you’ve got to be there for them too when they need it.

4. Find the system that works for your style. Lin isn’t Michael Jordan or Kobe Bryant. He’s not a pure scorer. He’s a passer and distributor – who can also score very well. It didn’t work for him in Golden State or Houston – where he was before landing at the Knicks. But Mike D’Antoni’s system at the Knicks has been perfect for him to show off his strengths. You’ve got to do your best to understand what your strengths are and then ensure that you’re in a system (a job or organization or industry) that is a good fit for those strengths. Otherwise, people overlook the talents you bring to the table.

5. Don’t overlook talent that might exist around you today on your team. You probably manage people at your own company today. Are you sure you don’t have a Jeremy Lin living among you now? How do you know that “Mike” couldn’t do amazing things if you gave him a new project to run with? How do you know “Sarah” isn’t the right person to take the open job in London that you’ve been talking over with your colleagues? We put people around us in boxes. He’s from Harvard. He’s Asian-American. Not sure he can play. How many assumptions have you made about talent around you? Don’t be like the General Managers in Golden State and Houston, and let talent slip through your fingers. With all their money, scouts, and testing, they didn’t have a clue what they had in their hands. Do you know what your people (or even yourself) is really capable of? Take off the blinders of assumptions you wear when you look at the world.

6. People will love you for being an original, not trying to be someone else. You’ve got to be you. You can’t be some 2nd rate copy of Michael Jordan. There will never be another Michael Jordan. Just be Jeremy Lin — yourself. Whatever that is. That doesn’t mean you don’t work hard — it just means you find what you’re good at and do it. Fans will love you for being you, just like they love Jeremy Lin. Judy Garland said it best:

“Always be a first-rate version of yourself, instead of a second-rate version of somebody else.”

7. Stay humble. If you one day are lucky enough to have newspapers want to put you on the cover in order to sell more, don’t let it get to your head. It’s been remarkable watching how humble Lin remains through all this media frenzy. It makes his teammates and fans love him that much more.

8. When you make others around you look good, they will love you forever. I didn’t know how good Tyson Chandler was, until I saw him playing with Jeremy Lin. Lin has set Chandler up many times over the last week for easy dunks because he drew the defense and then passed the ball. That’s partly why the Knicks are playing so well. They are all working harder to share the ball with others. And it’s beautiful to watch. And when the media swarms Lin, he tells them how good his teammates are. Do the same with your peers and reports.

9. Never forget about the importance of luck or fate in life. Some people believe in God, some in destiny, some in luck. Whatever you believe in, be grateful for it.

10. Work your butt off. Lin couldn’t have seized his opportunity if he hadn’t worked like crazy for years perfecting his skills. There are no short cuts to hard work. Success is a by product of that. If you’ve got a Tiger Mom who’s always pushed you to work hard, great. If not, let your conscience be your own Tiger Mom! Get up early, stay up late. Nobody gave Lin any free passes. Why should you get any? You can only control what you control and that means you’ve got to work harder than anyone else you know.

I hope the Lin-sanity continues. And I hope we all can apply these lessons to our own work and family life.

There’s a great line from a New York Times article on Lin and his faith which is worth it for all of us to remember:

A Salute to Whitney Houston who dies on the eve of the Grammy Awards

Jacob Miles — Sun, 12 Feb 2012 15:08:38 +0000

We Will Always Love you, Nippy!

Today GrapevineStar Media and Entertainment Salutes our friend, Whitney Houston, Whitney Elizabeth Houston (August 9, 1963 – February 11, 2012) was an American singer, actress, producer, and model. In 2009, the Guinness World Records cited her as the most-awarded female act of all time.^[3] Her list of awards includes two Emmy Awards, six Grammy Awards, 30 Billboard Music Awards, and 22 American Music Awards, among a total of 415 career awards as of 2010. Houston was also one of the world’s best-selling music artists, having sold over 170 million albums, singles and videos worldwide.^[4]^[5] Inspired by prominent soul singers in her family, including her mother Cissy Houston, cousins Dionne Warwick and Dee Dee Warwick, and her godmother Aretha Franklin, Houston began singing with New Jersey church’s junior gospel choir at age 11.^[6] After she began performing alongside her mother in night clubs in the New York City area, she was discovered by Arista Records label head Clive Davis. Houston released seven studio albums and three movie soundtrack albums, all of which have diamond, multi-platinum, platinum or gold certification.

Houston was the only artist to chart seven consecutive No. 1 Billboard Hot 100 hits (“Saving All My Love for You”, “How Will I Know“, “Greatest Love of All”, “I Wanna Dance with Somebody (Who Loves Me)“, “Didn’t We Almost Have It All“, “So Emotional” and “Where Do Broken Hearts Go”). She was the second artist behind Elton John and the only female artist to have two number-one Billboard 200 Album awards (formerly “Top Pop Album”) on the Billboard magazine year-end charts. Houston’s 1985 debut album Whitney Houston became the best-selling debut album by a female act at the time of its release. The album was named Rolling Stone‘s best album of 1986, and was ranked at number 254 on Rolling Stone‘s list of the 500 Greatest Albums of All Time.^[7] Her second studio album Whitney (1987) became the first album by a female artist to debut at number one on the Billboard 200 albums chart.^[7] Houston’s crossover appeal on the popular music charts as well as her prominence on MTV, starting with her video for “How Will I Know”,^[8] influenced several African-American female artists to follow in her footsteps.^[9]^[10]

Houston’s first acting role was as the star of the feature film The Bodyguard (1992). The film’s original soundtrack won the 1994 Grammy Award for Album of the Year. Its lead single “I Will Always Love You“, became the best-selling single by a female artist in music history. With the album, Houston became the first act (solo or group, male or female) to sell more than a million copies of an album within a single week period.^[7] The album makes her the only female act in the top 10 list of the best-selling albums of all time, at number four. Houston continued to star in movies and contribute to their soundtracks, including the films Waiting to Exhale (1995) and The Preacher’s Wife (1996). The Preacher’s Wife soundtrack became the best-selling gospel album in history.^[11] Three years after the release of her fourth studio album My Love Is Your Love (1998), she renewed her recording contract with Arista Records.^[11] She released her fifth studio album Just Whitney in 2002, and the Christmas-themed One Wish: The Holiday Album in 2003. In 2009, Houston released her seventh studio album, I Look to You.

On February 11, 2012, Houston died of unknown causes at the Beverly Hills Hotel in Beverly Hills, California on the eve of the 2012 Grammy Awards

GrapevineStar Trend Alert – Mobile & Social Media Revenue Accelerating At 30%

Jacob Miles — Sun, 12 Feb 2012 05:04:00 +0000

Social Media Mobile Trends Alerts

Mobile & Social Media Revenue Accelerating At 30%

by Jack Loechner, For MediaPost

According to new data from PQ Media, total U.S. mobile & social media revenue, including consumer and business access, content, advertising and marketing, increased 30.2% to $45.38 billion in 2011. Mobile & social media revenue rose at a compound annual growth rate of 28.7% from 2006-2011, and is expected to grow at an accelerating 30.8% annual rate in 2012.

The PQ Media U.S. Mobile & Social Media Forecast 2012-16 identified 3 broad sectors of mobile & social media, starting with performance in 2011:

Mobile content & access was largest mobile & social media sector in 2011 at $39.2 billion, with revenues from business segment accounting for 58% of total
Mobile advertising & marketing was fastest growing sector in 2011, expanding 53.7%, led by advertising segment’s 60.9% growth
Online social media was smallest industry sector at $2.83 billion, but social networks was the largest and fastest growing segment by far, increasing 45.9% to $2.28 billion

PQ Media President and CEO, Patrick Quinn, noted that “… the mobile media sector alone reached the $1 billion revenue mark faster than any communications industry in history in 2008, taking only five years compared with 16 for the internet… (and) will reach the $100 billion mark in 2015 faster than any other communications industry… “

Key Mobile & Social Media Takeaways

The report estimates that total mobile & social media revenues increased 30.2% to $45.38 billion in 2011, and rose at a compound annual growth rate of 28.7% since 2006

Mobile content & access is the largest of the three broad mobile & social media sectors, accounting for more than 85% of all annual revenues, with the business mobile content & access segment representing nearly half of all mobile & social media annual revenues

U.S. Mobile Media Revenue, Growth & Share in 2011
*Sector*	*2011* *Revenue ($B)*	*2011 vs. 2010*	*Share*
Mobile Content & Access	$39.17	27.8%	92.0%
Business Mobile Content & Access	$22.65	25.0%	53.2%
Consumer Mobile Content & Access	$16.52	31.8%	38.8%
Mobile Advertising & Marketing	$3.38	53.7%	8.0%
Mobile Advertising	$1.79	60.9%	4.2%
Mobile Marketing	$1.59	46.2%	3.7%
Total Mobile Media	$42.55	29.5%	–
Source: PQ Media Mobile & Social Media Forecast 2012-2016, January 2012

Mobile media quickest medium to $1 billion – taking 5 yrs compared with 16 yrs for the internet. Going forward, mobile media revenues expected to exceed $100 billion by 2015, taking 12 years to surpass this benchmark, outpacing subscription TV and the Internet by nearly 20 years.

Mobile Media Expected to Grow Almost 30% in 2012; Revenues to Exceed $55 Billion
*Sector*	*2012 vs. 2011*
Mobile Content & Access	28.3%
Business Mobile Content & Access	26.4%
Consumer Mobile Content & Access	30.8%
Mobile Advertising & Marketing	49.5%
Mobile Advertising	48.7%
Mobile Marketing	50.4%
Total Mobile Media	29.9%
Source: PQ Media Mobile & Social Media Forecast 2012-2016, January 2012

Of the 44 mobile & social media revenue streams, 11 exceeded $1 billion in 2011, up from 4 in 2006, and PQ Media forecasts that 23 will reach this benchmark by the end of 2016.

By 2016, U.S. mobile & social media is expected to account for nearly 10% of total communications revenue ($1.4 trillion), growing about 20 times faster than the overall industry during the 2006-2016 period

Mobile Advertising Segment; Video Ads Largest Stream, In-Game Ads Fastest Growing
*Mobile Advertising (1.8 Billion)*	*Share (%)*
Streaming video	27%
Mobile search	22
Mobile in-game	19
Banner display	16
SMS outbound texts	9
MMS	5
Streaming audio	2
Source: PQ Media Mobile & Social Media Forecast 2012-2016, January 2012

Market Snapshots:

The average U.S. citizen over the age of 12 spent more than 100 hours in 2011 accessing content on wireless devices, such as smartphones, computer tablets and e-readers
The average person spends about 400 hours per year on the internet, with about one-quarter of the time is spent on social media sites
Over 285 million mobile phones were operating in the U.S. in 2011, of which about 34% were smartphones. Business end users accounted for nearly 60% of smartphone users in 2011, but consumer end users will make up a larger majority by 2016
More than 36 million computer tablets and e-readers were operating in the U.S. in 2011. Consumer end users accounted for nearly 60% of the users in 2011, but business end users will make up a larger majority by 2016

For more information and details about the study, please visit PQMedia

GrapevineStar Media Alert – Social Marketing Drives Higher Value, Revs

Jacob Miles — Sun, 12 Feb 2012 04:13:36 +0000

Social Marketing Drives Higher Value, Revs

by Gavin O’Malley, for MediaPost

Premium display advertising and social marketing require considerable time and money, so it’s fair for companies to question their effectiveness. Do they actually drive product sales, media subscriptions and memberships?

New research finds a direct correlation between visual and emotional resonance and higher revenue per order.

In fact, although social is hardly the highest-traffic channel — nor the leading driver of sales volume — its presence in the so-called “purchase path” drives higher-value orders (in terms of revenue per order) than natural and paid search combined.

That’s according to new research from advertising analytics and attribution platform ClearSaleing.

“Everyone believes that it’s the site-side activity that’s important for conversion quality,” said Randy Smith, CEO of ClearSaleing. “Media with higher visual quality and with [more] trusted content] is pretty significant.”

Indeed, the presence of social media in a purchase path drives higher-value orders, in terms of revenue per order ($280), than natural search and paid search combined ($230.07). When display was included in a conversion path, the average revenue per order increased to more than $206 — almost 65% more revenue than the overall average order size of $135.37, according to Smith.

Although social media is still in its early stages, it is proving to be a core channel for driving intent, Smith added.

When social media was presented in a purchase path, the social media click accounted for $5.24 in revenue, ClearSaleing found — a 20% increase from paid search ($4.38) and an 84% gain from natural search.

Meanwhile, premium publishers showed twice the ability of ad networks, and four times the ability of demand-side platform’s (DSPs), to introduce and initiate new customer conversations. What’s more, roughly 8.4% of all premium-publisher advertising interactions were the beginning of new purchase paths, versus 3.62% for ad networks and 1.58% for DSPs, ClearSaleing found.

Still, that doesn’t mean that ad networks and DSPs don’t serve an important role for advertisers and publishers. To understand why, it’s important to first understand ClearSaleing’s methodology, which defines a customer purchase path in three sections.

It includes “the introducer” — the first touchpoint in a multistep purchase path; “the closer” — i.e., the final step a customer takes on their journey to conversion; and “the influencer” — or all steps between introducer and closer in the purchase path that influence a conversion.

According to Smith, ad networks and DSPs are vital “influencers,” which means they do their part in influencing conversions and connecting the entire purchase path.

For its research, ClearSaleing analyzed advertisers across multiple verticals, including retail, luxury retail, travel, health care, education and financial services, between Jan. 1, 2010 and Aug. 31, 2011.

Smith said his team studied more than 56 billion impressions, 2.7 billion clicks and $13 billion in revenue tracked through ClearSaleing’s own system, as well as channels across the spectrum of online marketing, including intensive display advertising, social media channels, paid search, natural search, email marketing, affiliates, and comparison shopping engines.

GrapevineStar Games Alert – Ninja Gaiden’s creator Itagaki pleads for game designers to create titles that change lives

Jacob Miles — Sun, 12 Feb 2012 03:10:22 +0000

Ninja Gaiden’s creator Itagaki pleads for game designers to create titles that change lives

In the late 1990s and early 2000s, Tomonobu Itagaki was at the top of his game. The legendary Japanese game design leader of Team Ninja, known for his sunglasses and leather pants, was making top-selling games in the Dead or Alive and Ninja Gaiden fighting series.

Itagaki left Tecmo-Koei, the owner of Team Ninja, in mid-2008 and got into a bitter lawsuit with his former company over royalties. It was a wrenching separation, and Itagaki finally related his version of events yesterday at the DICE Summit in Las Vegas. Speaking through a translator on stage, he talked about what happened during a dark episode in his career and how he bounced back to create a new game development company, Valhalla Game Studios.

Itagaki said he originally wanted to be a novelist when he was in high school. He wanted to know the techniques to move people. Books and movies, he believed, were tools to move the thoughts and hearts of people. But he also spent a lot of time in gambling halls. To win, he said, you needed to control your rivals heart and emotions.

He read books such as The Red and the Black by Stendahl, The Stranger by Albert Camus, The Old Man the Sea by Ernest Hemingway, and the novels of Raymond Carver. When he was young, he didn’t quite grasp these books. But over time, they became relevant to his career in games.

In that career, he said he learned to focus on the “Happy Three.” This included the happiness of the audience, the happiness of creators, and the happiness of game publishers. Only two or three times in his game-making life did he achieve all three of these goals. For public companies, he said, the fourth requirement for happiness is shareholders.

“It is much more difficult to achieve the Happy Four than the Happy Three,” he said.

He managed to do that when he was creating the PlayStation 2 version of Dead or Alive. He created the game in part to help Tecmo go public. But the game production got started way too late to be a launch title for the PS 2. The game ran off schedule and a sales general manager came to him to borrow a copy of the game, which was still in development. Itagaki gave it to him. Then Itagaki said the disk was sent off to manufacturing for publication, even in its unfinished state. The company made huge profits and the IPO was a success.

“But I thought I would quit making games,” Itagaki said.”An incomplete game was released.”

Some coworkers didn’t mind that. But Itagaki became depressed. He stayed at home for several months. He drank alcohol from morning to night, “but no matter how much I drank I could never get drunk.” His wife suggested he watch movies and bought him a lot of DVDs.

“It was more like just looking at the screen than watching movies,” he said.

One DVD film touched his heart, the Armageddon action movie that starred Bruce Willis, directed by Michael Bay. Itagaki watched the movie over and over again. It had a song sung by Steven Tyler for his daughter Liv Tyler. Itagaki had a three-year-old daughter of his own. Finally, she told him she didn’t want to watch this movie anymore, because the father dies. The film brought tears to Itagaki’s eyes. He kept on drinking and crying. It was, Itagaki said, such as stupid life he was living.

“What a stupid decision I had made,” Itagaki said. “I died as a game developer without even making something for my daughter.”

He decided he had to stop hiding, fight for his family and friends, and returned to work.

“There were many people waiting for me,” he said.

Itagaki pushed to make a version of Dead or Alive for the Xbox, not Sony’s platform, because it was the most powerful platform. He used Steven Tyler songs in the games, because he thought that Aerosmith and Armageddon saved his life, family, and career.

He eventually left the job and became an independent game developer. There was a lawsuit and other controversy, and Itagaki did not directly address the details of his departure.

He is now making a game called The Devil’s Third for THQ. He only has to worry about the Happy Three for that game and is a stockholder himself. He urged game developers to make games that can personally inspire people to change their lives.

“Do whatever you want to do with all your passion, to make everyone happy,” he said. “Not just for your own satisfaction. Make something that can change the life of your audience. I believe video games have such power.”

Mark Cerny, a fellow game developer, said he was touched by Itagaki’s talk. He noted that while Itagaki looks tough on the outside, his talk in Japanese was genuine, polite and heartfelt.

Mobilizing the masses: How Facebook can transform its mobile risk into success

Jacob Miles — Sun, 12 Feb 2012 02:38:58 +0000

Mobilizing the masses: How Facebook can transform its mobile risk into success

Among the many compelling sections of Facebook’s landmark S-1 filing last week—which included Zuck’s “The Hacker Way” founder’s letter, its $1 billion in profits last year and of course, the money spent on private jets—one area really stood out among the numbers and hyperbole. The risk, and of course on the flip side, massive opportunity, that mobile represents to the future of Facebook.

In an admission that surprised many, Facebook revealed that while its monthly usage figures on mobile were of course jaw-droppingly huge, the company still hadn’t figured out a way to make real money from those mobile users. As the S-1 states: “We do not currently directly generate any meaningful revenue from the use of Facebook mobile products, and our ability to do so successfully is unproven.”

Recent reports now state that Facebook is readying its first foray into mobile ads, with the launch of “sponsored stories” – a well-timed move if so, knowing that its mobile vulnerabilities would be revealed in the S-1.

So, now that Facebook is finally ready to commit to mobile revenues, how can it reap the rewards of having such a huge mobile user base (a stunning achievement of 425 million monthly active users)? What are the secrets behind encouraging high grossing user behavior across the mobile platform?

In my role as VP of Mobile at Badoo, I’ve experienced first hand the challenges and the rewards of scaling mobile users and revenues on a global scale. Here are some of the lessons I’ve learned:

Mobile ads aren’t Always the easy answer

To allow ads or not to allow ads – that’s the philosophical question that founders like Zuckerberg have long wrestled with. Facebook famously delayed advertising on its primary site until it had a critical mass of users that were already hooked into the experience, had willingly given up mounds of personal data, and who wouldn’t desert the addictive platform if ads came along.

So when it came to mobile, they took the same approach. “Users first, revenues later.” Of course, in the case of Facebook’s mobile strategy, it turned out to be revenues “much later.” But, many companies struggle to even get scale in terms of mobile users, and Facebook has managed that better than anyone – nearly half a billion monthly users.

And while we’re on the topic of mobile ads, let’s be clear, turning on an integrated ad platform is no simple task. And while the mobile advertising market is now projected to grow to $17.6 billion by 2015, for a long time, it’s been the runt of the litter in terms of overall digital ad revenues. So while Facebook has been slow on the uptake, it’s hard to fault them for prioritizing other revenue streams that speak to its Internet roots, while quietly building an unparalleled mobile user base.

The challenge for Facebook now is to “turn on” mobile ads effectively, without sacrificing users. At Badoo, we chose not to go the ad route and embraced a freemium model that enhanced the user experience and paid dividends across both web and mobile platforms.

Make the right decisions on what to mobilize

The features that have attracted millions of users and developers to the Facebook Web platform are not just the widely emulated social functions, but the FB “app” platform, messaging and credits, to name but a few. What differentiates mobile at this stage, compared to say, the Web four years ago, is that so much of what makes Facebook special on the Web has already been executed brilliantly on mobile.

Messaging? You’ve got that out of the box on mobile, or you can download apps that will talk to any one or all messaging platforms. Apps? As a mobile developer, I have loads to choose from and they are really rich. I can even get them to talk to Facebook and get access to the social gold mine they’ve built. Credits? Yes. (Although paying for anything on mobile globally is still a challenge.)

And in the latter case, the value chain is very long, from banks and card processors, through mobile carriers, aggregators, specialist payment providers and even Google, Amazon, Apple, etc. – none of whom will want to hand over this key part of their business to Facebook (although some might be too dumb to prevent it).

So Facebook’s challenge has a meta-layer – not how to “port” FB to mobile, but what to mobilize, and how to pull users from apps they might already be using. How they can offer people more than they’re already getting?

Build high grossing user behavior into the DNA of your mobile app

When it comes to mobile apps, analysts predict that in-app purchases and a freemium approach will become the dominant apps business model in the future, and that paid apps will decline as a main source of revenue.

So when considering how to make a freemium model work for your mobile app, you should think about the following:

Are you making your users do the work? If you’re asking users to make purchases from within a free app, you need to make sure that purchase is a no-brainer and that it leads to some tangible and instant gratification.
Is there a logical flow to the user experience, where purchases make sense? In Badoo’s case, we offer “Super Powers” which are micro-payments that help you stand out in an online crowd. If you want to meet new people using our app, Super Powers will help, so even though the core of our product is always free, there is real value from upgrading your account.
Are you thinking beyond games? While Zynga regularly tops the chart of high grossing free apps, there is life beyond social games. So think about how to make your monetized features fun and engaging in different ways. And always link it back to the core user experience, and how an in-app purchase could deepen your relationship with your user.
Location-based behavior can help encourage higher grossing user behavior, but remember users buy into products and services – not technologies. Your location-based services need to add to your product, rarely are they a product in themselves.

Think global, but respect local

There are many challenges inherent in scaling a mobile strategy globally. There is clearly huge diversity in terms of mobile user behavior, platforms and devices, as you look region by region, country by country and even sometimes city by city.

So, how can you build something that represents your global brand, but is local enough to appeal to every user and therefore unlock a high percentage of revenue-generating behavior?

It’s a lot of work. At Badoo, we’ve spent the last 18 months designing and deploying to acquire millions of users in 180+ countries onto our multiple mobile platforms including iOS, Android, Blackberry and WAP (for non-smartphones). And when you think about the hugely complex billing and carrier aspects of a global mobile deployment, which need to be carried out without a whiff of disruption to the user experience, it’s easy to see why mobile engineers are in such high demand. It’s a huge job, it isn’t easy and it takes time.

We built location-based behavior into the core of our product, guaranteeing local relevancy to every user, wherever they were in the world. But getting them there, keeping them there, and encouraging them to make purchases, was and still is, a mammoth undertaking.

There’s currently no good substitute for the hard work of identifying local partners for things like payment integration. In our case, our London location and hugely diverse team from over 25 countries gives us a great head start in building out our local services globally.

Interestingly, when it comes to our mobile revenues, we’ve found that our mobile web users are almost as likely to pay for additional features as our app users. This insight provides some useful cues for companies looking to build a mobile audience that goes beyond “early adopters” in highly developed countries and into the global mainstream.

While apps are clearly hugely successful, and we’ve talked about the potential for in-app monetization, there’s still plenty of room for the mobile web, particularly when building a global product. Don’t neglect core mobile web users at the expense of iPhone and Android users if you want to build a truly global path to mobile monetization.

Wrapping up

Facebook has consistently innovated and executed at a rate that has left most of us breathless over the last few years. While its mobile revenue strategy might have taken a back seat until now, the revelations in the S-1 have surely lit the fire. The path to mobile monetization still has many turns ahead, so it will be interesting to see how Facebook explores the global mobile opportunity.

Shopping site Sneakpeeq raises $2.67M in Capital

Jacob Miles — Sun, 12 Feb 2012 02:11:44 +0000

Shopping site Sneakpeeq raises $2.67M

Social daily deals and shopping website Sneakpeeq announced Friday is has raised $2.67 million in funding.

Sneakpeeq is attempting to replicate the shopping experience you’d have in a physical store. What type of experience? Well, think about walking into a fancy shop, picking an item off the shelf, turning it over, and checking the price tag. Sneakpeeq recreates that by, for example, making you click a “peeq” button to see a price rather than blatantly displaying them. The Peeq button brings to mind Amazon’s “add to cart to see the price” practice, which can be irritating. Sneakpeeq isn’t trying it to be annoying; every time you click the button, you can get a discount on your purchase. It still adds an extra step to the buying process, but at least it doesn’t feel like extra work. You get a specific amount of “peeqs” per day and can earn more by interacting with the site.

It wouldn’t be a social shopping site without some Facebook integration, and the company encourages you to share items you want to buy with your Facebook friends. Buy sharing, you get “badges” that you can redeem for discounts and more peeqs. Sneakpeeq also has a Facebook integration that can post to your timeline every time you “peeq” at a price.

Sneakpeeq joins the ranks of many other discount social shopping sites, such as Fab.com and LuxeYard. Most of these sites, Sneakpeeq included, focus on action-driven buying, which encourages shoppers to share products and interact with other shoppers to get better prices.

The new funding comes from Bain Capital Ventures, Metamorphic Ventures, Keith Rabois, Tim Kendall, Mike Murphy, and Vikas Gupta. It will be used for new site features, including gift buying, mobile apps, and video features.

Sneakpeeq is based in San Francisco, Calif.

GrapevineStar Agency Alert – WPP’s MJoule Enters China’s Mobile Market

Jacob Miles — Sat, 11 Feb 2012 00:52:16 +0000

WPP’s MJoule Enters China’s Mobile Market

by Mark Walsh, for MediaPost

WPP agencies GroupM and Tenth Avenue have joined forces to launch a mobile marketing presence in China through the acquisition of local mobile agency Wisereach. The new entity, known as MJoule, will combine assets of Tenth Avenue’s mobile specialty unit Joule with the existing mobile operations of GroupM in China.

“Mobile is fast becoming a dominant channel for brands to connect with consumers,” says Bessie Lee, CEO, GroupM China, in a statement. “MJoule will ensure Group

MJoule will be a full-service mobile advertising and marketing agency led by former Wisereach CEO Craig Zhang, who will report to Joule CEO Michael Collins.M China maintains a leadership position in mobile and continue to provide our clients with a competitive advantage.”

The push into China is the latest international expansion for Joule, which has recently opened branches in Paris, London, Sydney and Melbourne, in addition to offices in New York and Los Angeles. Last month, it named former Microsoft executive Jonathan Tom vice president, media for EMEA (Europe, Middle East and Africa) out of its Paris location.

“This expansion will allow Joule to better serve our global clients. plus bring the knowledge and expertise of our global network to our clients and agency partners in China,” said Collins. “In addition, it will give us access to innovation from China, which is experiencing massive growth in mobile, that we can bring to our clients in local markets around the world.”

According to an eMarketer report last year, the number of mobile Internet users in China will reach 957 million by 2014, while total mobile subscribers will grow to 1.3 billion. Clearly, WPP sees a major opportunity in being able to monetize that immense potential audience.

Terms of the Wisereach acquisition were not disclosed.

GrapevineStar Media Alert – Internet-Only TV Homes Surge 22.8%, Spend 9% Of TV Time Online

Jacob Miles — Sat, 11 Feb 2012 00:11:35 +0000

Internet-Only TV Homes Surge 22.8%, Spend 9% Of TV Time Online

by Joe Mandese for MediaPost

Characterizing it as a “development to watch,” Nielsen issued a new report to clients Wednesday showing that the number of U.S. households that bypass cable or satellite TV and subscribe only to broadband Internet access has grown dramatically in the past year, and not surprisingly, they spend dramatically more time watching TV over the Internet.

The Nielsen report said it is too soon to determine whether these households are so-called “cord-swappers” -– swapping the cable/satellite TV cord for the broadband Internet cord -– but they are growing faster than any other segment of the “cross-platform” television marketplace.

While the percentage of Internet-only TV homes is still relatively small -– less than 5% of all TV households -– they grew 22.8% over the past year, according to the report, which reflects data for the third quarter of 2011 vs. the third quarter of 2010.

Not surprisingly, these households are streaming more than twice as much TV online as the general population: an average of 11.2 minutes daily vs. 5.0 minutes for all TV households. While these households are relatively low users of TV -– at about half as much as the time spent watching TV by the general population –- they currently are watching more than 9% of all their TV minutes online. According to Nielsen’s data, the average TV household currently is watching about 1.9% of their total TV minutes online.

“The increase in broadcast-only/broadband homes is the most significant of any category, though it is not necessarily an indication of downgrading services,” reads the Nielsen report, which will be released to the media today. “Rather, this could reflect broadcast-only homes upgrading to broadband as their needs change. Further underscoring the importance placed on broadband Internet, the number of homes subscribing to cable-plus and no broadband decreased 17.1 percent since last year.”

GrapevineStar Alert – 2012 (GDC) Game Developers Conference

Jacob Miles — Wed, 01 Feb 2012 22:24:03 +0000

The Game Developers Conference commemorated its 25th edition in 2011, serving as a testament of how far the industry has come. This year’s conference continues the celebration of our industry’s bright future.

GDC returns to San Francisco March 5-9, 2012 (Monday – Friday) for five days of lectures, panels, tutorials and roundtable discussions on a comprehensive selection of game development topics taught by leading industry experts. From year to year, the GDC continues to define market innovations and future vision, providing insight into the future of gaming.

WHO SHOULD ATTEND

Game Developers
(Visual Artists / Programmers / Audio / Designers)

Hone your skills with the latest tools and techniques being used in the industry through GDC’s focused sessions and the GDC Expo Floor. Explore challenges other developers are facing across platforms, software, game engines, and other development issues, and collaborate on successful solutions for emerging platforms, monetization models, distribution methods, and evolving production pipelines.
Suggested Tracks: Visual Arts, Game Design, Programming, Production, Audio

Business Development Professionals and Venture Capitalists
(CEOs / Presidents / Directors / VPs / Consultants)
Take advantage of a multi-billion dollar industry by networking with top studio heads, international developers and investors. Gain knowledge of opportunities in digital entertainment and communities that will garner new ventures, and mold the future of video games.
Suggested tracks: Business, Marketing & Management, Monetization, Production

Studio Managers & Heads of Studios
(Executive Managers / Directors / Studio Management)
Gather new methods for studio management during lean economic times and learn the pros, cons, and techniques of developing and marketing on new emerging game platforms to target every demographic.
Suggested Tracks: Business, Marketing & Management, Production, Monetization

Executive Producers
(Localization Managers / Producers / Video Directors / QA Leads)

Sessions will help you stay up-to-date on current developer processes with a global perspective. Develop best-practices from game studios that have produced games with international and domestic audiences. Learn new strategies for effective game production and team management, and share ideas with fellow colleagues. Sessions in production offer insight into streamlining your production process and improving your game’s quality.
Suggested Tracks: Production, Game Design

Vendor Companies and Sponsors
(Hardware / Software / Middleware / Services)

GDC attracts over 19,000 attendees, creating the industry’s most dynamic and concentrated game development community; engage this audience over three days by showcasing your company’s products, services, and innovations.

Career Seekers & Recruiters
(Seasoned Veterans / Students / Schools / Expanding Companies)
Get your name out to the best new talent in the industry. Meet face-to-face with the top talent worldwide committed to making better games. Job seekers, meet companies and recruiters who are hiring now. Bring your portfolios, reels, and resumes, make productive connections.

CONFERENCE

GDC returns to San Francisco March 5 – 9, 2012 (Monday – Friday) for five days of sessions, tutorials, and roundtable discussions on a comprehensive selection of game development topics taught by leading industry experts. From year to year, the GDC continues to define market innovations and future vision, providing insight into the future of gaming.

Sessions at the GDC are divided into seven tracks and eight summits, generally according to the subject discipline such as programming or art. This year’s GDC Tracks include the following:

GDC TRACKS

Audio Track
The Audio Track brings the industry’s top professionals to share their knowledge and experience from the real-world, addressing these unique problems: aesthetic, technical, business, logistical and then some.
Learn More

Business, Marketing & Management Track
The Business, Marketing & Management Track seeks to educate and inform developers about the business of game development and ways in which their business can be improved.
Learn More

Game Design Track
Creating compelling, immersive games requires understanding, visualizing, demonstrating, and tuning the interactions of an ever-increasing number of game tools and systems. While game designers need to understand and exploit the possibilities of new technologies such as realistic physics, facial expressions, and lighting techniques; they must also continue to master…
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Production Track
In recent years, game industry production challenges have been split between massive budgets for AAA console games, and significant new production challenges from social, online, smartphone and other emerging types of game. The goal of the Production Track is to provide developers with concrete tactics for managing game production, no matter what size or scope your game is.
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Programming Track
As new platforms emerge and existing platforms evolve, programmers face an ever increasing challenge to produce games that capture the attention of the public and the media. The Programming Track focuses on these challenges and the opportunities presented by next and current generation development including: mature consoles, new handhelds…
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Visual Arts Track
The Visual Arts Track strives to educate artists and technical artists about methods for producing game art and animations; from stellar concept art techniques to post production best practices. Our focus for GDC 2012 is how to produce exceptional art while reducing costs.
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Monetization Track (sponsored)
The Sponsored Monetization Track at GDC will contain three full days of content (Wed-Fri), focusing on the current and future opportunities for monetizing social network titles, free-to-play web games, kid-friendly online titles and large-scale MMOs. Leading payment providers will share the pitfalls, successes and best practices in this thriving and competitive marketplace…

Grapevine Star NATPE Wrap Up – It’s About Content, Deals, Global

Jacob Miles — Tue, 31 Jan 2012 04:32:39 +0000

The Fontainebleau, which played home to NATPE for a second year, was abuzz with smiling attendees eager to do business (and relieved that this time they could actually get to their meetings). “I’m overjoyed, because most of the people that I’ve talked to are overjoyed,” said Rick Feldman, the president and CEO of NATPE, at an event wrap-up for the press. “For the most part we are very happy, very excited. The weather was great, the traffic was great, the people were great.”

Indeed, the elevator woes that loomed large at last year’s event were dealt with, in large part, this year by delegating additional space outside the suites of the Tresor Tower. “The thing we were most nervous about [for this year] was the understanding that we had to change the configuration from last year,” Feldman explained. “We understand that when people can’t get to where they want to go, it’s money. Meetings are money and people come here to meet. We knew that the first thing we had to do was make sure that the elevator problem was almost completely ameliorated. To a large degree, we did that.”

Though no official attendance figures have been released, Feldman said the event was pacing to be approximately 10-percent ahead of last year. “We will be north of 5,000,” he affirmed, but could not give an actual number for an increase in international attendees. “Here’s what’s important, when I went to see the sellers, everyone said that the people they wanted to see were here.”

A particular highlight was the number of celebrities who descended on Miami to plug their projects. Among them, Katie Couric and Jeff Zucker made the rounds to promote the new talk show Katie. A number of novela stars were spotted, including Blanca Soto—star of Univision’s Eva Luna and the new production El Talisman—who sat down with TV Latina’s Rafael Blanco for a Coffee With session about the strength of the telenovela genre.

Also adding star power to NATPE was Charlie Sheen, who came to promote his upcoming show Anger Management. Sheen was the guest of honor at an invite-only Lionsgate/Debmar-Mercury party thrown at the Arkadia nightclub at the Fontainebleau. Couric, Survivor host Jeff Probst, Ricki Lake and Steve Harvey all came out to the event Monday night, where there were girls dressed as mermaids in the pool and others dressed as tables holding drinks around the bar area.

The promotional efforts paid off for Sheen, as Anger Management was sold this week as part of an exclusive deal between Lionsgate-TISA International and Turner Broadcasting System Latin America (TBSLA).

Lionsgate had other big news at the market this week, announcing a new production venture with Televisa. Building on their 2010 partnership that established Pantelion, a joint venture geared toward Hispanic movie-goers in the U.S., the two have now aligned to co-produce, co-finance, develop and produce English-language TV product for the U.S. market. Separately, Televisa unveiled a new partnership with Sony Pictures Television in which the two will have a first look at scripted and telenovela formats for potential co-production. Televisa is also working with Nickelodeon on an original one-hour U.S. adaptation of the hit Mexican telenovela Reach for a Star (Alcanzar una Estrella) for Nick at Nite.

The other big news this week was the announcement of a new player in the U.S. Hispanic media landscape, with Fox International Channels aligning with Colombia’s RCN Television Group for the launch of MundoFox. Emilio Romano, the president of Telemundo Media, addressed this new competitor in his One-on-One session with World Screen’s Anna Carugati. He said he not only welcomes the competition, but is also encouraged that it “validates our industry. The fact that such powerful companies are coming into the market shows that they know that this is a market that has huge growth potential.”

The week was a busy one for Telemundo, which announced several agreements. Telemundo Studios formed a deal with Argos Television for the production of series and novelas in Mexico, while its sister company, Telemundo International, signed distribution pacts with Mexican and Venezuelan broadcasters.

Meanwhile, the Cisneros Group of Companies and China Central Television (CCTV) entered a deal to exchange documentaries, with Venevision International to supply CCTV Documentary Channel with content for its new Latin Week programming event. Adriana Cisneros, the vice chairman and director of strategy for the Cisneros Group of Companies, said in her One-on-One session, also with Carugati, that China is a growing part of the company’s strategy and has been for some time. Cisneros focused largely in her session on the importance of interactivity in programming. She told the crowd that it’s not just about integrating social media, but also creating content that’s very specifically designed for interactivity.

Digital was certainly a hot topic in many of the NATPE sessions and keynotes, and remains top of mind across the content industry. While online video, new connected and mobile devices and greater interactivity through social media continue to shake things up, many still stand firm with the much-bandied-about sentiment that “content is king.”

“NATPE’s moniker of ‘content first’ continues to resonate,” said Feldman in his opening remarks on the first day of the market. “Strong media brands in the global world continue to produce assets which more and more are enhanced by methods of engagement that create greater context for the viewers, resulting in increased audience attention.

“Competition will continue to increase between the legacy brands—as Yahoo!, Apple, Google, Amazon, Facebook, et cetera, build their content businesses. NATPE is well positioned to be that place where all content-producing media companies, old and new, can come to meet and do business.”

The event will again be held at the Fontainebleau in 2013, with an option for 2014. “Next year’s conference will be number 50,” said Feldman, “and we plan to make it special.”

A recap of the entire NATPE Calender of events is listed below for our Grapevine Star viewers.

2012-01-22 18:00

	TIME / LOCATION	TITLE / DESCRIPTION / PANELISTS	PARTNERS & SPONSORS
	2012-01-22 18:00 to 2012-01-22 20:00 The Raleigh Hotel	Parties: NATPE 2012 Kick-off Party Greater Miami Convention and Visitors Bureau is a sponsor of the Sunday night party that is being held at the Raleigh Hotel with complimentary shuttle service provided to/from the Fontainebleau Resort and Raleigh Hotel.	Sponsored by:

TIME / LOCATION

TITLE / DESCRIPTION / PANELISTS

PARTNERS & SPONSORS

2012-01-22 18:00 to 2012-01-22 20:00
The Raleigh Hotel

Parties: NATPE 2012 Kick-off Party
Greater Miami Convention and Visitors Bureau is a sponsor of the Sunday night party that is being held at the Raleigh Hotel with complimentary shuttle service provided to/from the Fontainebleau Resort and Raleigh Hotel.

Sponsored by:

2012-01-23 08:00

	TIME / LOCATION	TITLE / DESCRIPTION / PANELISTS	PARTNERS & SPONSORS
	2012-01-23 08:00 to 2012-01-23 08:45 Poolside	Coffee With: STARZ/Magic City Start the day in style by listening in on an intimate conversation with the creator and cast of the upcoming new STARZ drama, “Magic City,” moderated by TV Critic Glenn Garvin. Listen and participate as writer Mitch Glazer chats with the “Magic City” cast about the premise of the show, what audiences are in store for, and how to flawlessly capture and re-create a glamorous 1960’s Miami. http://www.starz.com Moderator(s): Glenn Garvin, Columnist & Television Critic, MIAMI HERALD Panelist(s): Mitch Glazer, Executive Producer/Creator, MAGIC CITY; Jeffrey Dean Morgan, Actor and Star of MAGIC CITY, STARZ; Olga Kurylenko, Actress, MAGIC CITY, STARZ; Steven Strait, Actor, MAGIC CITY; Elle Satine, Actress, MAGIC CITY, STARZ; Christian Cooke, Actor, MAGIC CITY, STARZ; Kelly Lynch, Actress, “Magic City”, STARZ; Danny Huston, Actor, “Magic City”, STARZ
	2012-01-23 08:00 to 2012-01-23 09:00 Tropez South Lawn	Event: Yoga Om and Namaste – Start your day off right with Yoga by the beach every morning.

TIME / LOCATION

TITLE / DESCRIPTION / PANELISTS

PARTNERS & SPONSORS

2012-01-23 08:00 to 2012-01-23 08:45
Poolside

Coffee With: STARZ/Magic City
Start the day in style by listening in on an intimate conversation with the creator and cast of the upcoming new STARZ drama, “Magic City,” moderated by TV Critic Glenn Garvin. Listen and participate as writer Mitch Glazer chats with the “Magic City” cast about the premise of the show, what audiences are in store for, and how to flawlessly capture and re-create a glamorous 1960’s Miami. http://www.starz.com

Moderator(s): Glenn Garvin, Columnist & Television Critic, MIAMI HERALD
Panelist(s): Mitch Glazer, Executive Producer/Creator, MAGIC CITY; Jeffrey Dean Morgan, Actor and Star of MAGIC CITY, STARZ; Olga Kurylenko, Actress, MAGIC CITY, STARZ; Steven Strait, Actor, MAGIC CITY; Elle Satine, Actress, MAGIC CITY, STARZ; Christian Cooke, Actor, MAGIC CITY, STARZ; Kelly Lynch, Actress, “Magic City”, STARZ; Danny Huston, Actor, “Magic City”, STARZ

2012-01-23 08:00 to 2012-01-23 09:00
Tropez South Lawn

Event: Yoga
Om and Namaste – Start your day off right with Yoga by the beach every morning.

2012-01-23 08:45

	TIME / LOCATION	TITLE / DESCRIPTION / PANELISTS	PARTNERS & SPONSORS
	2012-01-23 08:45 to 2012-01-23 09:00 Fontaine Ballroom	Fontaine Ballroom: Thought Leadership Track	Sponsored by:

TIME / LOCATION

TITLE / DESCRIPTION / PANELISTS

PARTNERS & SPONSORS

2012-01-23 08:45 to 2012-01-23 09:00
Fontaine Ballroom

Fontaine Ballroom: Thought Leadership Track

Sponsored by:

2012-01-23 09:00

	TIME / LOCATION	TITLE / DESCRIPTION / PANELISTS	PARTNERS & SPONSORS
	2012-01-23 09:00 to 2012-01-23 09:10 Fontaine Ballroom	Thought Leadership: Opening Remarks Moderator(s): Rick Feldman, President / CEO, NATPE Panelist(s): Chris Grant, CEO, Electus

TIME / LOCATION

TITLE / DESCRIPTION / PANELISTS

PARTNERS & SPONSORS

2012-01-23 09:00 to 2012-01-23 09:10
Fontaine Ballroom

Thought Leadership: Opening Remarks

Moderator(s): Rick Feldman, President / CEO, NATPE
Panelist(s): Chris Grant, CEO, Electus

2012-01-23 09:10

	TIME / LOCATION	TITLE / DESCRIPTION / PANELISTS	PARTNERS & SPONSORS
	2012-01-23 09:10 to 2012-01-23 10:00 Fontaine Ballroom	Thought Leadership: Opening Keynote Conversation with Jonathan Miller & Ross Levinsohn Moderator(s): Michael Nathanson, Managing Director, Equity Research, U.S. Media, Internet and Advertising Agencies, Nomura Securities International, Inc. Panelist(s): Jonathan Miller, Chief Digital Officer, News Corporation; Ross Levinsohn, EVP of Americas, Yahoo!

TIME / LOCATION

TITLE / DESCRIPTION / PANELISTS

PARTNERS & SPONSORS

2012-01-23 09:10 to 2012-01-23 10:00
Fontaine Ballroom

Thought Leadership: Opening Keynote Conversation with Jonathan Miller & Ross Levinsohn

Moderator(s): Michael Nathanson, Managing Director, Equity Research, U.S. Media, Internet and Advertising Agencies, Nomura Securities International, Inc.
Panelist(s): Jonathan Miller, Chief Digital Officer, News Corporation; Ross Levinsohn, EVP of Americas, Yahoo!

2012-01-23 10:00

	TIME / LOCATION	TITLE / DESCRIPTION / PANELISTS	PARTNERS & SPONSORS
	2012-01-23 10:00 to 2012-01-23 10:15 Glimmer 3 & 4	Digital Theater: Digital Theater Track	Sponsored by:

TIME / LOCATION

TITLE / DESCRIPTION / PANELISTS

PARTNERS & SPONSORS

2012-01-23 10:00 to 2012-01-23 10:15
Glimmer 3 & 4

Digital Theater: Digital Theater Track

Sponsored by:

2012-01-23 10:15

TIME / LOCATION	TITLE / DESCRIPTION / PANELISTS	PARTNERS & SPONSORS
2012-01-23 10:15 to 2012-01-23 10:30 Glimmer 1 & 2	Content First: Content First Track
2012-01-23 10:15 to 2012-01-23 10:45 Fontaine Ballroom	Thought Leadership: One-on-One with Chris Albrecht Moderator(s): Ben Grossman, Editor-in-Chief, BROADCASTING & CABLE Panelist(s): Chris Albrecht, President & CEO, Starz, LLC
2012-01-23 10:15 to 2012-01-23 11:00 Glimmer 3 & 4	Digital Theater: The Great Unbundling: Surviving and Thriving During the Upcoming IPTV Upheaval Over the next ten years most television will be unbundled from its cable and satellite pipes. We will all become accustomed to watching our favorite content over IP, with portability and ever-multiplying device choices for our audience. The result? A major restructuring of the entire industry. IP TV will soon be another avenue the user is familiar with, and can tweak to meet their personalized needs (as they have with Facebook, Twitter and their mobile platforms). Amazing new opportunities to discover, curate, distribute and make money on content lie just around the corner. How can you get there first? How will you capture – and keep – the biggest share of this increasingly fragmented audience? Join us for a true “sneak peek” into the future, and explore how shifting alliances and networks will create great turmoil, and great opportunity, for the industry. Moderator(s): Jim Louderback, CEO, Revision3 Panelist(s): Mike West, Chief Technology Officer, Genos Corporation/GenosTV; Jeremy Toeman, Chief Product Officer, Dijit; Niko Chauls, Director, Original Programming, MSN & Bing Video; Colin Decker, Chief Product Officer, TBA	Produced with:

TIME / LOCATION

TITLE / DESCRIPTION / PANELISTS

PARTNERS & SPONSORS

2012-01-23 10:15 to 2012-01-23 10:30
Glimmer 1 & 2

Content First: Content First Track

2012-01-23 10:15 to 2012-01-23 10:45
Fontaine Ballroom

Thought Leadership: One-on-One with Chris Albrecht

Moderator(s): Ben Grossman, Editor-in-Chief, BROADCASTING & CABLE
Panelist(s): Chris Albrecht, President & CEO, Starz, LLC

2012-01-23 10:15 to 2012-01-23 11:00
Glimmer 3 & 4

Digital Theater: The Great Unbundling: Surviving and Thriving During the Upcoming IPTV Upheaval
Over the next ten years most television will be unbundled from its cable and satellite pipes. We will all become accustomed to watching our favorite content over IP, with portability and ever-multiplying device choices for our audience. The result? A major restructuring of the entire industry. IP TV will soon be another avenue the user is familiar with, and can tweak to meet their personalized needs (as they have with Facebook, Twitter and their mobile platforms). Amazing new opportunities to discover, curate, distribute and make money on content lie just around the corner. How can you get there first? How will you capture – and keep – the biggest share of this increasingly fragmented audience? Join us for a true “sneak peek” into the future, and explore how shifting alliances and networks will create great turmoil, and great opportunity, for the industry.

Moderator(s): Jim Louderback, CEO, Revision3
Panelist(s): Mike West, Chief Technology Officer, Genos Corporation/GenosTV; Jeremy Toeman, Chief Product Officer, Dijit; Niko Chauls, Director, Original Programming, MSN & Bing Video; Colin Decker, Chief Product Officer, TBA

Produced with:

2012-01-23 10:30

	TIME / LOCATION	TITLE / DESCRIPTION / PANELISTS	PARTNERS & SPONSORS
	2012-01-23 10:30 to 2012-01-23 11:15 Glimmer 1 & 2	Content First: Format Wars The ever-changing world of creating, selling, making and distributing international formats lives in an increasingly complicated global marketplace. Major players from a variety of international companies will discuss everything you need to know to help position your formats for maximum exposure – and maximum mutual benefit. Moderator(s): Philip Gurin, President, The Gurin Company Panelist(s): Vasha Wallace, SVP, Format Acquisitions, FremantleMedia; Jens Richter, Managing Director, SevenOne International GmbH; Karoline Spodsberg, Managing Director, Banijay International; Grant Ross, Global Head of Acquisitions, Endemol Group; Mike Beale, Director of International Formats, ITV Studios	Produced with:

TIME / LOCATION

TITLE / DESCRIPTION / PANELISTS

PARTNERS & SPONSORS

2012-01-23 10:30 to 2012-01-23 11:15
Glimmer 1 & 2

Content First: Format Wars
The ever-changing world of creating, selling, making and distributing international formats lives in an increasingly complicated global marketplace. Major players from a variety of international companies will discuss everything you need to know to help position your formats for maximum exposure – and maximum mutual benefit.

Moderator(s): Philip Gurin, President, The Gurin Company
Panelist(s): Vasha Wallace, SVP, Format Acquisitions, FremantleMedia; Jens Richter, Managing Director, SevenOne International GmbH; Karoline Spodsberg, Managing Director, Banijay International; Grant Ross, Global Head of Acquisitions, Endemol Group; Mike Beale, Director of International Formats, ITV Studios

Produced with:

2012-01-23 11:00

	TIME / LOCATION	TITLE / DESCRIPTION / PANELISTS	PARTNERS & SPONSORS
	2012-01-23 11:00 to 2012-01-23 11:30 Fontaine Ballroom	Thought Leadership: One-on-One with Adriana Cisneros Moderator(s): Anna Carugati, Group Editorial Director, World Screen Panelist(s): Adriana Cisneros, Vice Chairman & Director of Strategy, Cisneros Group of Companies

TIME / LOCATION

TITLE / DESCRIPTION / PANELISTS

PARTNERS & SPONSORS

2012-01-23 11:00 to 2012-01-23 11:30
Fontaine Ballroom

Thought Leadership: One-on-One with Adriana Cisneros

Moderator(s): Anna Carugati, Group Editorial Director, World Screen
Panelist(s): Adriana Cisneros, Vice Chairman & Director of Strategy, Cisneros Group of Companies

2012-01-23 11:15

	TIME / LOCATION	TITLE / DESCRIPTION / PANELISTS	PARTNERS & SPONSORS
	2012-01-23 11:15 to 2012-01-23 11:25 Glimmer 3 & 4	Digital Theater: Technology Solution Presentation: YuMe Speaker(s): Bob Hall, Sr. Director, Business Development, YuMe, Inc.	Sponsored by:

TIME / LOCATION

TITLE / DESCRIPTION / PANELISTS

PARTNERS & SPONSORS

2012-01-23 11:15 to 2012-01-23 11:25
Glimmer 3 & 4

Digital Theater: Technology Solution Presentation: YuMe

Speaker(s): Bob Hall, Sr. Director, Business Development, YuMe, Inc.

Sponsored by:

2012-01-23 11:30

	TIME / LOCATION	TITLE / DESCRIPTION / PANELISTS	PARTNERS & SPONSORS
	2012-01-23 11:30 to 2012-01-23 12:15 Glimmer 1 & 2	Content First: Making a Footprint in a Crowded Space: How Indies Make Their Mark With reality TV at the top of its game and producers making major strides in the industry every day, both new and established production companies can’t simply be a part of the television landscape – they must take full advantage of each and every path to the audience. The economic recession has affected all small businesses, and entertainment is no exception. Budgets are smaller, and challenges are larger. So how can a production company with multiple successes to date – or one even just starting out – compete with the bigwigs in the space? What has to be done differently nowadays that wasn’t necessary 25, 10 or even five years ago? With sports, lifestyle and competition formats being so popular, and multiplatform media taking hold in a big way, what are some tricks of the trade to stand out and make a dynamic impression? Come hear our panel of innovative leaders discuss these topics and much more. Moderator(s): Trey Morgan, Radio and Television Personality, Trey Morgan Panelist(s): Justin Hochberg, Co-Founder, The Hochberg Ebersol Company; Colby Gaines, Founder, Back Roads Entertainment; Jason Hervey, Co-Founder, Bischoff Hervey Entertainment; Chris Sloan, President/Executive Creative Director, 2C Media
	2012-01-23 11:30 to 2012-01-23 12:00 Glimmer 3 & 4	Digital Theater: The Future of YouTube Next Lab: What’s Next for Partners and Creators? Want to see the future? In 2012 YouTube Next Lab goes global and doubles down on open source learning for all partners that work on the platform. Next Lab uniquely supports content and creative development, programming strategy, product application (such as Live, mobile and long form), branding, collaborations with other YouTube “talent” and audience development techniques. The most polished large media companies through to the newest creators working with a webcam come through the Next Lab. Don’t miss this chance to hear the plan for YouTube Next Lab from Global Director Lance Podell. Moderator(s): Poppy Harlow, Anchor, CNNMoney, CNN Panelist(s): Lance Podell, Director, Global Head, YouTube Next Lab, YouTube, Google

TIME / LOCATION

TITLE / DESCRIPTION / PANELISTS

PARTNERS & SPONSORS

2012-01-23 11:30 to 2012-01-23 12:15
Glimmer 1 & 2

Content First: Making a Footprint in a Crowded Space: How Indies Make Their Mark
With reality TV at the top of its game and producers making major strides in the industry every day, both new and established production companies can’t simply be a part of the television landscape – they must take full advantage of each and every path to the audience. The economic recession has affected all small businesses, and entertainment is no exception. Budgets are smaller, and challenges are larger. So how can a production company with multiple successes to date – or one even just starting out – compete with the bigwigs in the space? What has to be done differently nowadays that wasn’t necessary 25, 10 or even five years ago? With sports, lifestyle and competition formats being so popular, and multiplatform media taking hold in a big way, what are some tricks of the trade to stand out and make a dynamic impression? Come hear our panel of innovative leaders discuss these topics and much more.

Moderator(s): Trey Morgan, Radio and Television Personality, Trey Morgan
Panelist(s): Justin Hochberg, Co-Founder, The Hochberg Ebersol Company; Colby Gaines, Founder, Back Roads Entertainment; Jason Hervey, Co-Founder, Bischoff Hervey Entertainment; Chris Sloan, President/Executive Creative Director, 2C Media

2012-01-23 11:30 to 2012-01-23 12:00
Glimmer 3 & 4

Digital Theater: The Future of YouTube Next Lab: What’s Next for Partners and Creators?
Want to see the future? In 2012 YouTube Next Lab goes global and doubles down on open source learning for all partners that work on the platform. Next Lab uniquely supports content and creative development, programming strategy, product application (such as Live, mobile and long form), branding, collaborations with other YouTube “talent” and audience development techniques. The most polished large media companies through to the newest creators working with a webcam come through the Next Lab. Don’t miss this chance to hear the plan for YouTube Next Lab from Global Director Lance Podell.

Moderator(s): Poppy Harlow, Anchor, CNNMoney, CNN
Panelist(s): Lance Podell, Director, Global Head, YouTube Next Lab, YouTube, Google

2012-01-23 11:45

	TIME / LOCATION	TITLE / DESCRIPTION / PANELISTS	PARTNERS & SPONSORS
	2012-01-23 11:45 to 2012-01-23 12:30 Fontaine Ballroom	Thought Leadership: The Alternative Universe: Reinventing Itself Moderator(s): Mark Itkin, Board Member, Co-Head of Television, WME Entertainment Panelist(s): John Saade, EVP, Alternative Series and Late Night Programming, ABC Entertainment Group; Paul Telegdy, President, Alternative and Late Night Programming, NBC

TIME / LOCATION

TITLE / DESCRIPTION / PANELISTS

PARTNERS & SPONSORS

2012-01-23 11:45 to 2012-01-23 12:30
Fontaine Ballroom

Thought Leadership: The Alternative Universe: Reinventing Itself

Moderator(s): Mark Itkin, Board Member, Co-Head of Television, WME Entertainment
Panelist(s): John Saade, EVP, Alternative Series and Late Night Programming, ABC Entertainment Group; Paul Telegdy, President, Alternative and Late Night Programming, NBC

2012-01-23 12:15

	TIME / LOCATION	TITLE / DESCRIPTION / PANELISTS	PARTNERS & SPONSORS
	2012-01-23 12:15 to 2012-01-23 13:00 Glimmer 3 & 4	Digital Theater: Developing Shows for an Interactive Generation Join us for a dynamic discussion of how the process of content development across all video media has to adapt to a changing media landscape. Television (and even some online) shows are still being conceived and developed like it’s 1995, and then adapted to the current landscape once they’re picked up for broadcast (added online elements, marketing, etc.). Viewers expect a different experience now that must be brought into the conception and development stages of content creation. Where are the second screen content pieces? Where is the built-in online integration? Why don’t sitcoms feel like they’re made in 2011 instead of 1995? Who’s doing it right, and what lessons can be gleaned from their successes and failures? What has to change about content development to make truly killer current content? Moderator(s): Barrett Garese, Director, Content Partnerships, Blip Panelist(s): Greg Siegel, SVP, Entertainment Development, Break Media; George Ruiz, Head of New Media, International Creative Management; Ben Relles, Head of Content Strategy – YouTube Next Lab, YouTube; George Strompolos, Founder & CEO, Fullscreen, Inc.; Max R. Benator, Head of Development & Production, Collective Digital Studio	Produced with:

TIME / LOCATION

TITLE / DESCRIPTION / PANELISTS

PARTNERS & SPONSORS

2012-01-23 12:15 to 2012-01-23 13:00
Glimmer 3 & 4

Digital Theater: Developing Shows for an Interactive Generation
Join us for a dynamic discussion of how the process of content development across all video media has to adapt to a changing media landscape. Television (and even some online) shows are still being conceived and developed like it’s 1995, and then adapted to the current landscape once they’re picked up for broadcast (added online elements, marketing, etc.). Viewers expect a different experience now that must be brought into the conception and development stages of content creation. Where are the second screen content pieces? Where is the built-in online integration? Why don’t sitcoms feel like they’re made in 2011 instead of 1995? Who’s doing it right, and what lessons can be gleaned from their successes and failures? What has to change about content development to make truly killer current content?

Moderator(s): Barrett Garese, Director, Content Partnerships, Blip
Panelist(s): Greg Siegel, SVP, Entertainment Development, Break Media; George Ruiz, Head of New Media, International Creative Management; Ben Relles, Head of Content Strategy – YouTube Next Lab, YouTube; George Strompolos, Founder & CEO, Fullscreen, Inc.; Max R. Benator, Head of Development & Production, Collective Digital Studio

Produced with:

2012-01-23 12:30

	TIME / LOCATION	TITLE / DESCRIPTION / PANELISTS	PARTNERS & SPONSORS
	2012-01-23 12:30 to 2012-01-23 13:15 Glimmer 1 & 2	Content First: A Hit is a Hit is a Hit The most powerful thing in the entertainment business is and always will be a hit. There are a handful of top show runners in Hollywood who regularly know how to make them. In this star-studded session, we bring together TV’s top scripted show runners to hear their insight on what’s hot, what sets a show apart, how to build a powerful track record, lessons learned, and advice for up and comers. Learn the secrets to show runner success in this session. Moderator(s): Sam Thielman, Television Reporter, VARIETY Panelist(s): Michael Schur, Co-Creator/Executive Producer, PARKS AND RECREATION, NBC; Jenny Bicks, Showrunner/EP, “The Big C”, Showtime Networks Inc.

TIME / LOCATION

TITLE / DESCRIPTION / PANELISTS

PARTNERS & SPONSORS

2012-01-23 12:30 to 2012-01-23 13:15
Glimmer 1 & 2

Content First: A Hit is a Hit is a Hit
The most powerful thing in the entertainment business is and always will be a hit. There are a handful of top show runners in Hollywood who regularly know how to make them. In this star-studded session, we bring together TV’s top scripted show runners to hear their insight on what’s hot, what sets a show apart, how to build a powerful track record, lessons learned, and advice for up and comers. Learn the secrets to show runner success in this session.

Moderator(s): Sam Thielman, Television Reporter, VARIETY
Panelist(s): Michael Schur, Co-Creator/Executive Producer, PARKS AND RECREATION, NBC; Jenny Bicks, Showrunner/EP, “The Big C”, Showtime Networks Inc.

2012-01-23 13:45

	TIME / LOCATION	TITLE / DESCRIPTION / PANELISTS	PARTNERS & SPONSORS
	2012-01-23 13:45 to 2012-01-23 14:30 Glimmer 3 & 4	Digital Theater: The Future of Online Video Business Models For the last few years, branded entertainment has been the primary business model for monetizing online video. Is this model sustainable or are there others that will take hold? Media supported, sponsorships, foreign sales, licenses to traditional platforms, mobile and micro-payments are all possibilities for the future. With these models on the horizon, will branded entertainment get a facelift or is it a dead man walking? Come hear from an esteemed group of executives and learn their strategies for what’s next in “B.E.” Moderator(s): Paul Kontonis, VP/Group Director, Brand Content, Third Act, Digitas Panelist(s): Bruce Gersh, President & CEO, FishBowl Worldwide Media; David Freeman, Co-Head, Brand Coverage Group, Creative Artists Agency; Christian Busch, SVP, Business Development, Alloy Digital, a division of Alloy Media Marketing; Michael Wayne, Co-Founder & CEO, DECA; Gabriel Lewis, Head of Original Video & AOL Studios for the AOL Huffington Post Media Group, AOL

TIME / LOCATION

TITLE / DESCRIPTION / PANELISTS

PARTNERS & SPONSORS

2012-01-23 13:45 to 2012-01-23 14:30
Glimmer 3 & 4

Digital Theater: The Future of Online Video Business Models
For the last few years, branded entertainment has been the primary business model for monetizing online video. Is this model sustainable or are there others that will take hold? Media supported, sponsorships, foreign sales, licenses to traditional platforms, mobile and micro-payments are all possibilities for the future. With these models on the horizon, will branded entertainment get a facelift or is it a dead man walking? Come hear from an esteemed group of executives and learn their strategies for what’s next in “B.E.”

Moderator(s): Paul Kontonis, VP/Group Director, Brand Content, Third Act, Digitas
Panelist(s): Bruce Gersh, President & CEO, FishBowl Worldwide Media; David Freeman, Co-Head, Brand Coverage Group, Creative Artists Agency; Christian Busch, SVP, Business Development, Alloy Digital, a division of Alloy Media Marketing; Michael Wayne, Co-Founder & CEO, DECA; Gabriel Lewis, Head of Original Video & AOL Studios for the AOL Huffington Post Media Group, AOL

2012-01-23 14:00

	TIME / LOCATION	TITLE / DESCRIPTION / PANELISTS	PARTNERS & SPONSORS
	2012-01-23 14:00 to 2012-01-23 14:45 Fontaine Ballroom	Thought Leadership: In Conversation with Ted Harbert & Jeff Shell Moderator(s): Rick Feldman, President / CEO, NATPE Panelist(s): Ted Harbert, Chairman, NBC Broadcasting, NBCUniversal; Jeff Shell, President, NBCUniversal International, NBCUniversal
	2012-01-23 14:00 to 2012-01-23 14:45 Glimmer 1 & 2	Content First: The Economics of Comedy The economics of the comedy business are changing. Once the domain of license fees from solely domestic buyers without a receptive foreign marketplace, comedy is now a force driving the creation of vertical web portals like funnyordie and collegehumor and over-the-top solutions like hulu and youtube. Will the internet and a changing distribution landscape help or hurt the economics of the comedy business for years to come? Moderator(s): Brian Weinstein, Head of Corporate Finance, Creative Artists Agency Panelist(s): Drew Buckley, COO, Electus; Jack Sullivan, CEO, Broadway Video; Evan Shapiro, President, IFC; Dick Glover, President & CEO, Funny Or Die

TIME / LOCATION

TITLE / DESCRIPTION / PANELISTS

PARTNERS & SPONSORS

2012-01-23 14:00 to 2012-01-23 14:45
Fontaine Ballroom

Thought Leadership: In Conversation with Ted Harbert & Jeff Shell

Moderator(s): Rick Feldman, President / CEO, NATPE
Panelist(s): Ted Harbert, Chairman, NBC Broadcasting, NBCUniversal; Jeff Shell, President, NBCUniversal International, NBCUniversal

2012-01-23 14:00 to 2012-01-23 14:45
Glimmer 1 & 2

Content First: The Economics of Comedy
The economics of the comedy business are changing. Once the domain of license fees from solely domestic buyers without a receptive foreign marketplace, comedy is now a force driving the creation of vertical web portals like funnyordie and collegehumor and over-the-top solutions like hulu and youtube. Will the internet and a changing distribution landscape help or hurt the economics of the comedy business for years to come?

Moderator(s): Brian Weinstein, Head of Corporate Finance, Creative Artists Agency
Panelist(s): Drew Buckley, COO, Electus; Jack Sullivan, CEO, Broadway Video; Evan Shapiro, President, IFC; Dick Glover, President & CEO, Funny Or Die

2012-01-23 14:45

	TIME / LOCATION	TITLE / DESCRIPTION / PANELISTS	PARTNERS & SPONSORS
	2012-01-23 14:45 to 2012-01-23 15:15 Glimmer 3 & 4	Digital Theater: Information Reformation: The New Frontier of Local News News on the web from local stations has been nothing more that transplanted TV pictures and written copy. It’s time for a news service for the web, by the web, and designed for users who rely on the web. It’s time for immediate local news with real content, not rehashed edits from the same old 6:00 PM broadcasts. Who is driving local online news forward? How are journalists creating a dynamic platform for up-to-the-minute coverage? How can news keep the user engaged across multiple digital technologies? You can scoop the industry; don’t miss this inside look at news for the next generation…now! Moderator(s): Poppy Harlow, Anchor, CNNMoney, CNN Panelist(s): Scott Sternberg, President, Scott Sternberg Productions; Scott Weinberger, CEO, Weinberger Media; Robert Long, Partner, Real News Collective, LLC	Produced with:

TIME / LOCATION

TITLE / DESCRIPTION / PANELISTS

PARTNERS & SPONSORS

2012-01-23 14:45 to 2012-01-23 15:15
Glimmer 3 & 4

Digital Theater: Information Reformation: The New Frontier of Local News
News on the web from local stations has been nothing more that transplanted TV pictures and written copy. It’s time for a news service for the web, by the web, and designed for users who rely on the web. It’s time for immediate local news with real content, not rehashed edits from the same old 6:00 PM broadcasts. Who is driving local online news forward? How are journalists creating a dynamic platform for up-to-the-minute coverage? How can news keep the user engaged across multiple digital technologies? You can scoop the industry; don’t miss this inside look at news for the next generation…now!

Moderator(s): Poppy Harlow, Anchor, CNNMoney, CNN
Panelist(s): Scott Sternberg, President, Scott Sternberg Productions; Scott Weinberger, CEO, Weinberger Media; Robert Long, Partner, Real News Collective, LLC

Produced with:

2012-01-23 15:00

	TIME / LOCATION	TITLE / DESCRIPTION / PANELISTS	PARTNERS & SPONSORS
	2012-01-23 15:00 to 2012-01-23 15:30 Fontaine Ballroom	Thought Leadership: One-on-One with Byron Allen Moderator(s): Alex Ben Block, Senior Editor, The Hollywood Reporter Panelist(s): Byron Allen, Founder, Chairman & CEO, Entertainment Studios, Inc.
	2012-01-23 15:00 to 2012-01-23 15:45 Glimmer 1 & 2	Content First: Pushing Paper Around The World The global television market is notoriously fickle, as well as fearful of buying unproven television formats. Buyers often feel the need to wait for a show’s success in one territory before adapting the format to their own. Who are the fearless buyers, and what goes into making the decision to pick up an idea on a piece of paper and commit BIG dollars to see it through? Our panel will dissect the process as well as discuss new business models that are being explored to ensure execution as well as success. Moderator(s): Ted Allen, Television Host, Author, Notional Panelist(s): Chris Grant, CEO, Electus; Dave Noll, President, New York, Notional; Chachi Senior, President, Los Angeles, Notional; Grant Ross, Global Head of Acquisitions, Endemol Group; Aki Yorihiro, CEO, Yoshimoto Entertainment USA, Inc.	Produced with:

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2012-01-23 15:00 to 2012-01-23 15:30
Fontaine Ballroom

Thought Leadership: One-on-One with Byron Allen

Moderator(s): Alex Ben Block, Senior Editor, The Hollywood Reporter
Panelist(s): Byron Allen, Founder, Chairman & CEO, Entertainment Studios, Inc.

2012-01-23 15:00 to 2012-01-23 15:45
Glimmer 1 & 2

Content First: Pushing Paper Around The World
The global television market is notoriously fickle, as well as fearful of buying unproven television formats. Buyers often feel the need to wait for a show’s success in one territory before adapting the format to their own. Who are the fearless buyers, and what goes into making the decision to pick up an idea on a piece of paper and commit BIG dollars to see it through? Our panel will dissect the process as well as discuss new business models that are being explored to ensure execution as well as success.

Moderator(s): Ted Allen, Television Host, Author, Notional
Panelist(s): Chris Grant, CEO, Electus; Dave Noll, President, New York, Notional; Chachi Senior, President, Los Angeles, Notional; Grant Ross, Global Head of Acquisitions, Endemol Group; Aki Yorihiro, CEO, Yoshimoto Entertainment USA, Inc.

Produced with:

2012-01-23 15:30

	TIME / LOCATION	TITLE / DESCRIPTION / PANELISTS	PARTNERS & SPONSORS
	2012-01-23 15:30 to 2012-01-23 16:15 Glimmer 3 & 4	Digital Theater: Jump In! Augmented Reality and Storytelling Augmented reality has established itself in marketing and advertising by bringing billboards and consumer packaging to 3D life. In the world of mobile it’s transforming phones and tablets into participation gateways for new forms of interactive and participatory content. AR is turning cities into narrative storytelling environments, game playing boards and guided tours. And then there are the immersive experiences enabled by Kinect where kids jump into the world on the screen. What promises does AR make for storytellers and producers of traditional media? Moderator(s): Brian Seth Hurst, CEO, The Opportunity Management Company Panelist(s): Bruno Uzzan, CEO & Co-Founder, Total Immersion; Brad Foxhoven, Co-Founder & CMO, Ogmento; Lori H. Schwartz, Chief Technology Catalyst, McCann Worldgroup	Produced with:

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2012-01-23 15:30 to 2012-01-23 16:15
Glimmer 3 & 4

Digital Theater: Jump In! Augmented Reality and Storytelling
Augmented reality has established itself in marketing and advertising by bringing billboards and consumer packaging to 3D life. In the world of mobile it’s transforming phones and tablets into participation gateways for new forms of interactive and participatory content. AR is turning cities into narrative storytelling environments, game playing boards and guided tours. And then there are the immersive experiences enabled by Kinect where kids jump into the world on the screen. What promises does AR make for storytellers and producers of traditional media?

Moderator(s): Brian Seth Hurst, CEO, The Opportunity Management Company
Panelist(s): Bruno Uzzan, CEO & Co-Founder, Total Immersion; Brad Foxhoven, Co-Founder & CMO, Ogmento; Lori H. Schwartz, Chief Technology Catalyst, McCann Worldgroup

Produced with:

2012-01-23 15:45

	TIME / LOCATION	TITLE / DESCRIPTION / PANELISTS	PARTNERS & SPONSORS
	2012-01-23 15:45 to 2012-01-23 16:15 Fontaine Ballroom	Thought Leadership: Network Nexus: Chicago, the Digi Network Domain Chicago is the home of four national digi networks: Antenna TV, The Live Well Network, THIS TV and Me-TV. Meet the faces behind these successful ventures. These four competitive and creative people are figuring out ways to carve unique niches for their companies as well as working together to allow each to thrive. New ideas to grow their stations is their goal – and they are succeeding. What is the outlook for their networks, and the digi worled overall? How do they cooperate, or not? And…why Chicago? Moderator(s): Neal Sabin, President of Content & Networks, Me-TV Network/Weigel Broadcasting Panelist(s): Sean Compton, President of Programming, Tribune Company; Emily L. Barr, President & General Manager, WLS-TV, ABC 7 Chicago

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2012-01-23 15:45 to 2012-01-23 16:15
Fontaine Ballroom

Thought Leadership: Network Nexus: Chicago, the Digi Network Domain
Chicago is the home of four national digi networks: Antenna TV, The Live Well Network, THIS TV and Me-TV. Meet the faces behind these successful ventures. These four competitive and creative people are figuring out ways to carve unique niches for their companies as well as working together to allow each to thrive. New ideas to grow their stations is their goal – and they are succeeding. What is the outlook for their networks, and the digi worled overall? How do they cooperate, or not? And…why Chicago?

Moderator(s): Neal Sabin, President of Content & Networks, Me-TV Network/Weigel Broadcasting
Panelist(s): Sean Compton, President of Programming, Tribune Company; Emily L. Barr, President & General Manager, WLS-TV, ABC 7 Chicago

2012-01-23 16:00

	TIME / LOCATION	TITLE / DESCRIPTION / PANELISTS	PARTNERS & SPONSORS
	2012-01-23 16:00 to 2012-01-23 16:45 Glimmer 1 & 2	Content First: The State of Reality: 2012 & Beyond NATPE’s annual navel-gaze into the wild west world of unscripted television asks: what’s working? what’s not? Will housewives, pawn people, and anything Kardashian continue to rule? Are “hillbilly” shows about swamp folks, hog catchers, and handfishers the “new thing”? What’s coming up in formatted reality, docu-series and docu- soaps? Our expert panel reveals all. Moderator(s): Bruce David Klein, President & Executive Producer, Atlas Media Corp. Panelist(s): Thom Beers, CEO/Executive Producer, Original Productions; Brent Montgomery, Owner, Leftfield Pictures; Jonathan Murray, Chairman, Bunim-Murray Productions; Hayden Meyer, Partner/Department Head, Alternative & International Television, APA; Marc Juris, Executive Vice President & Chief Operating Officer, truTV	Produced with:

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2012-01-23 16:00 to 2012-01-23 16:45
Glimmer 1 & 2

Content First: The State of Reality: 2012 & Beyond
NATPE’s annual navel-gaze into the wild west world of unscripted television asks: what’s working? what’s not? Will housewives, pawn people, and anything Kardashian continue to rule? Are “hillbilly” shows about swamp folks, hog catchers, and handfishers the “new thing”? What’s coming up in formatted reality, docu-series and docu- soaps? Our expert panel reveals all.

Moderator(s): Bruce David Klein, President & Executive Producer, Atlas Media Corp.
Panelist(s): Thom Beers, CEO/Executive Producer, Original Productions; Brent Montgomery, Owner, Leftfield Pictures; Jonathan Murray, Chairman, Bunim-Murray Productions; Hayden Meyer, Partner/Department Head, Alternative & International Television, APA; Marc Juris, Executive Vice President & Chief Operating Officer, truTV

Produced with:

2012-01-23 16:30

	TIME / LOCATION	TITLE / DESCRIPTION / PANELISTS	PARTNERS & SPONSORS
	2012-01-23 16:30 to 2012-01-23 17:15 Fontaine Ballroom	Thought Leadership: CEO Perspectives: The Big Picture How do the big decisions in the media world get made? What goes into consideration in the highest-level meetings? This is your chance to find out. Join a select and influential group of executives for a wide-ranging and intimate conversation. Don’t miss your chance to hear the CEO perspective. Moderator(s): Harry A. Jessell, Editor, TVNewsCheck Panelist(s): Brian Lawlor, SVP, Television, The E.W. Scripps Company; Vincent L. Sadusky, CEO, LIN Media; Deborah McDermott, President, Young Broadcasting, LLC; Paul Karpowicz, President, Meredith, Local Media Group; Perry A. Sook, Chairman/President/CEO, Nexstar Broadcasting Group	Sponsored by: Produced with:
	2012-01-23 16:30 to 2012-01-23 17:00 Glimmer 3 & 4	Digital Theater: From Concept to Revenue: Building a Business Through Digital Media Consumers are right on the leading edge of digital technology, driving innovation and ever-increasing use. How can you best leverage the wave of new user-centric platforms? Hearing from true leaders in the space is a start, and here’s your chance: Learn how to develop revenue generating products promoted through content. Not just t-shirts or e-books, but real products, real brands developed through content and monetized through actual sales. Get the inside knowledge needed to create your own production budgets through profitable products promoted by developing and utilizing compelling content. Don’t miss this opportunity to ride the wave! Moderator(s): Ezra Cooperstein, COO, Fullscreen Panelist(s): David Norton, President, Ladder Up Media; Scott Evans, CEO, BodyBare Fitness, Inc.

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TITLE / DESCRIPTION / PANELISTS

PARTNERS & SPONSORS

2012-01-23 16:30 to 2012-01-23 17:15
Fontaine Ballroom

Thought Leadership: CEO Perspectives: The Big Picture
How do the big decisions in the media world get made? What goes into consideration in the highest-level meetings? This is your chance to find out. Join a select and influential group of executives for a wide-ranging and intimate conversation. Don’t miss your chance to hear the CEO perspective.

Moderator(s): Harry A. Jessell, Editor, TVNewsCheck
Panelist(s): Brian Lawlor, SVP, Television, The E.W. Scripps Company; Vincent L. Sadusky, CEO, LIN Media; Deborah McDermott, President, Young Broadcasting, LLC; Paul Karpowicz, President, Meredith, Local Media Group; Perry A. Sook, Chairman/President/CEO, Nexstar Broadcasting Group

Sponsored by:

Produced with:

2012-01-23 16:30 to 2012-01-23 17:00
Glimmer 3 & 4

Digital Theater: From Concept to Revenue: Building a Business Through Digital Media
Consumers are right on the leading edge of digital technology, driving innovation and ever-increasing use. How can you best leverage the wave of new user-centric platforms? Hearing from true leaders in the space is a start, and here’s your chance: Learn how to develop revenue generating products promoted through content. Not just t-shirts or e-books, but real products, real brands developed through content and monetized through actual sales. Get the inside knowledge needed to create your own production budgets through profitable products promoted by developing and utilizing compelling content. Don’t miss this opportunity to ride the wave!

Moderator(s): Ezra Cooperstein, COO, Fullscreen
Panelist(s): David Norton, President, Ladder Up Media; Scott Evans, CEO, BodyBare Fitness, Inc.

2012-01-23 17:15

	TIME / LOCATION	TITLE / DESCRIPTION / PANELISTS	PARTNERS & SPONSORS
	2012-01-23 17:15 to 2012-01-23 17:45 Fontaine Ballroom	Thought Leadership: TVNewsCheck and Rentrak Cocktail Reception	Sponsored by:

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2012-01-23 17:15 to 2012-01-23 17:45
Fontaine Ballroom

Thought Leadership: TVNewsCheck and Rentrak Cocktail Reception

Sponsored by:

2012-01-23 18:00

	TIME / LOCATION	TITLE / DESCRIPTION / PANELISTS	PARTNERS & SPONSORS
	2012-01-23 18:00 to 2012-01-23 20:00 Poolside	Parties: NATPE 2012 Opening Night Cocktail Party	Sponsored by:

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PARTNERS & SPONSORS

2012-01-23 18:00 to 2012-01-23 20:00
Poolside

Parties: NATPE 2012 Opening Night Cocktail Party

Sponsored by:

2012-01-24 08:00

	TIME / LOCATION	TITLE / DESCRIPTION / PANELISTS	PARTNERS & SPONSORS
	2012-01-24 08:00 to 2012-01-24 09:00 Tropez South Lawn	Event: Yoga Om and Namaste – Start your day off right with Yoga by the beach every morning.

2012-01-24 08:45

	TIME / LOCATION	TITLE / DESCRIPTION / PANELISTS	PARTNERS & SPONSORS
	2012-01-24 08:45 to 2012-01-24 09:00 Glimmer 3 & 4	Digital Theater: Digital Theater Track	Sponsored by:

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2012-01-24 08:45 to 2012-01-24 09:00
Glimmer 3 & 4

Digital Theater: Digital Theater Track

Sponsored by:

2012-01-24 09:00

	TIME / LOCATION	TITLE / DESCRIPTION / PANELISTS	PARTNERS & SPONSORS
	2012-01-24 09:00 to 2012-01-24 09:45 Poolside	Coffee With: Fashion Star NBC kicks off the new year with the new reality competition series “Fashion Star,” which will search for the next big brand in fashion. Featuring host and executive producer Elle Macpherson along with celebrity mentors Jessica Simpson, Nicole Richie and John Varvatos, the series will give 14 unknown designers the chance to win a multi-million dollar prize to launch their collections in three of America’s largest retailers: Macy’s, H&M and Saks Fifth Avenue. The show is executive-produced by Elle Macpherson, Ben Silverman of Electus, Jane Lipsitz and Dan Cutforth of The Magical Elves, Rick Ringbakk of 5×5 Media, and EJ Johnston and James Deutch of EJD Productions. Kick off your day hearing from these industry leaders about this dynamic new program! Moderator(s): Lacey Rose, Senior TV Writer, THE HOLLYWOOD REPORTER Panelist(s): Benjamin Silverman, Founder & Chairman, Electus; James Deutch, Executive Producer, FASHION STAR – EJD Productions, LLC; Rick Ringbakk, Founder, 5×5 Media; Dan Cutforth, Co-Founder/CEO, Magical Elves; Paul Telegdy, President, Alternative and Late Night Programming, NBC	Sponsored by:
	2012-01-24 09:00 to 2012-01-24 09:45 Glimmer 3 & 4	Digital Theater: Making Money in Mobile Media Networks, studios and the tech sector are betting billions on video streaming and downloads. But is mobile media really the future of entertainment, or just a profitable sideshow? What do content creators need to know about the size and viewing habits of the mobile audience? What are consumers watching and what are they willing to pay? Come and discover the best strategies for monetizing your own mobile media content! Moderator(s): Arthur Greenwald, President, Greenwald Media, Inc. Panelist(s): Randa Minkarah, SVP, Revenue & Business Development, Fisher Communications; Scott L. Brown, SVP, Global Communications, Client Insights & Strategic Relations, Nielsen; Bill Deutch, CEO, Linear Media; Mike Bloxham, Executive Director, Media Behavior Institute	Produced with:

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TITLE / DESCRIPTION / PANELISTS

PARTNERS & SPONSORS

2012-01-24 09:00 to 2012-01-24 09:45
Poolside

Coffee With: Fashion Star
NBC kicks off the new year with the new reality competition series “Fashion Star,” which will search for the next big brand in fashion. Featuring host and executive producer Elle Macpherson along with celebrity mentors Jessica Simpson, Nicole Richie and John Varvatos, the series will give 14 unknown designers the chance to win a multi-million dollar prize to launch their collections in three of America’s largest retailers: Macy’s, H&M and Saks Fifth Avenue.

The show is executive-produced by Elle Macpherson, Ben Silverman of Electus, Jane Lipsitz and Dan Cutforth of The Magical Elves, Rick Ringbakk of 5×5 Media, and EJ Johnston and James Deutch of EJD Productions. Kick off your day hearing from these industry leaders about this dynamic new program!

Moderator(s): Lacey Rose, Senior TV Writer, THE HOLLYWOOD REPORTER
Panelist(s): Benjamin Silverman, Founder & Chairman, Electus; James Deutch, Executive Producer, FASHION STAR – EJD Productions, LLC; Rick Ringbakk, Founder, 5×5 Media; Dan Cutforth, Co-Founder/CEO, Magical Elves; Paul Telegdy, President, Alternative and Late Night Programming, NBC

Sponsored by:

2012-01-24 09:00 to 2012-01-24 09:45
Glimmer 3 & 4

Digital Theater: Making Money in Mobile Media
Networks, studios and the tech sector are betting billions on video streaming and downloads. But is mobile media really the future of entertainment, or just a profitable sideshow? What do content creators need to know about the size and viewing habits of the mobile audience? What are consumers watching and what are they willing to pay? Come and discover the best strategies for monetizing your own mobile media content!

Moderator(s): Arthur Greenwald, President, Greenwald Media, Inc.
Panelist(s): Randa Minkarah, SVP, Revenue & Business Development, Fisher Communications; Scott L. Brown, SVP, Global Communications, Client Insights & Strategic Relations, Nielsen; Bill Deutch, CEO, Linear Media; Mike Bloxham, Executive Director, Media Behavior Institute

Produced with:

2012-01-24 09:45

	TIME / LOCATION	TITLE / DESCRIPTION / PANELISTS	PARTNERS & SPONSORS
	2012-01-24 09:45 to 2012-01-24 10:00 Glimmer 1 & 2	Advertising Track: Brand & Advertising Track As the #1 global content marketplace for a digital world, NATPE is taking the lead and connecting top brands, media buyers, production companies, studios and ad solution companies. The NATPE advertising innovations program will showcase branded content, brand extensions and new advertising solution technologies. The program will highlight winning strategies for building new revenue opportunities. This full-day track is dedicated to bringing the funders, distributors and creators of content together to discuss what’s working, who’s doing it and how they’re making money.	Sponsored by:
	2012-01-24 09:45 to 2012-01-24 10:00 Fontaine Ballroom	Fontaine Ballroom: Thought Leadership Track	Sponsored by:

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TITLE / DESCRIPTION / PANELISTS

PARTNERS & SPONSORS

2012-01-24 09:45 to 2012-01-24 10:00
Glimmer 1 & 2

Advertising Track: Brand & Advertising Track
As the #1 global content marketplace for a digital world, NATPE is taking the lead and connecting top brands, media buyers, production companies, studios and ad solution companies. The NATPE advertising innovations program will showcase branded content, brand extensions and new advertising solution technologies. The program will highlight winning strategies for building new revenue opportunities.

This full-day track is dedicated to bringing the funders, distributors and creators of content together to discuss what’s working, who’s doing it and how they’re making money.

Sponsored by:

2012-01-24 09:45 to 2012-01-24 10:00
Fontaine Ballroom

Fontaine Ballroom: Thought Leadership Track

Sponsored by:

2012-01-24 10:00

TIME / LOCATION	TITLE / DESCRIPTION / PANELISTS	PARTNERS & SPONSORS
2012-01-24 10:00 to 2012-01-24 10:45 Glimmer 1 & 2	Advertising Track: Brand & Advertising Keynote Conversation Conference panels are rarely as powerful as this one. The world’s top content producers and media agency leaders, who deliver global strategies that affect us all, gather here for a unique session you must not miss. Covering topics from the future intersection of advertising and programming, to the increasingly rapid evolvement of the digital audience, this candid executive discussion places you in the corner office. How do they each view their role working with the consumers, the brands and the creatives? What do they see as the real game-changing innovations today, and tomorrow? And how will we, the viewers, be ever more integrated in the nexus of art and commerce? You’ll hear the answers straight from those who know them in this dynamic session. Moderator(s): Michael Kassan, Chairman & CEO, MediaLink Panelist(s): Alex Carloss, Global Head of Original Programming, YouTube; Erin Matts, Global Director, Digital Connections, Anheuser-Busch InBev; Irwin Gotlieb, Global CEO, GroupM	Produced with:
2012-01-24 10:00 to 2012-01-24 10:45 Glimmer 3 & 4	Digital Theater: It’s an App World Baby! There are countless sites and services for viewing TV shows, web shows and movies on digital venues, but how can viewers find the shows, the actors, the genres they want? Enter the plethora of programming guides across mobile, online and TV. Making sense of this embarrassment of riches has become a business unto itself. With so many services promising better, richer, smoother viewing experiences, which ones make the cut? Which ones benefits brands? And which ones are studios betting on? More important, how do these apps and services improve the discovery of new shows and drive new viewership? Moderator(s): Lori H. Schwartz, Chief Technology Catalyst, McCann Worldgroup Panelist(s): Lisa Farris, CEO/Founder, Get*This; Shawn Cunningham, CMO, Founder, yap.TV; Trevor Doerksen, Founder & CEO, Mobovivo; Kristin Frank, GM Digital Media, MTV and VH1, Viacom Media Networks	Produced with:
2012-01-24 10:00 to 2012-01-24 10:30 Fontaine Ballroom	Thought Leadership: One-on-One with Leslie Morgenstein Moderator(s): Marc Berman, Editor-in-Chief, TV Media Insights Panelist(s): Leslie Morgenstein, CEO, Alloy Entertainment

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PARTNERS & SPONSORS

2012-01-24 10:00 to 2012-01-24 10:45
Glimmer 1 & 2

Advertising Track: Brand & Advertising Keynote Conversation
Conference panels are rarely as powerful as this one. The world’s top content producers and media agency leaders, who deliver global strategies that affect us all, gather here for a unique session you must not miss. Covering topics from the future intersection of advertising and programming, to the increasingly rapid evolvement of the digital audience, this candid executive discussion places you in the corner office. How do they each view their role working with the consumers, the brands and the creatives? What do they see as the real game-changing innovations today, and tomorrow? And how will we, the viewers, be ever more integrated in the nexus of art and commerce? You’ll hear the answers straight from those who know them in this dynamic session.

Moderator(s): Michael Kassan, Chairman & CEO, MediaLink
Panelist(s): Alex Carloss, Global Head of Original Programming, YouTube; Erin Matts, Global Director, Digital Connections, Anheuser-Busch InBev; Irwin Gotlieb, Global CEO, GroupM

Produced with:

2012-01-24 10:00 to 2012-01-24 10:45
Glimmer 3 & 4

Digital Theater: It’s an App World Baby!
There are countless sites and services for viewing TV shows, web shows and movies on digital venues, but how can viewers find the shows, the actors, the genres they want? Enter the plethora of programming guides across mobile, online and TV. Making sense of this embarrassment of riches has become a business unto itself. With so many services promising better, richer, smoother viewing experiences, which ones make the cut? Which ones benefits brands? And which ones are studios betting on? More important, how do these apps and services improve the discovery of new shows and drive new viewership?

Moderator(s): Lori H. Schwartz, Chief Technology Catalyst, McCann Worldgroup
Panelist(s): Lisa Farris, CEO/Founder, Get*This; Shawn Cunningham, CMO, Founder, yap.TV; Trevor Doerksen, Founder & CEO, Mobovivo; Kristin Frank, GM Digital Media, MTV and VH1, Viacom Media Networks

Produced with:

2012-01-24 10:00 to 2012-01-24 10:30
Fontaine Ballroom

Thought Leadership: One-on-One with Leslie Morgenstein

Moderator(s): Marc Berman, Editor-in-Chief, TV Media Insights
Panelist(s): Leslie Morgenstein, CEO, Alloy Entertainment

2012-01-24 10:45

	TIME / LOCATION	TITLE / DESCRIPTION / PANELISTS	PARTNERS & SPONSORS
	2012-01-24 10:45 to 2012-01-24 11:15 Fontaine Ballroom	Thought Leadership: Over The Top & Upside Down: How OTT is Changing the Game Moderator(s): Spencer Wang, Head of US Media & Internet Equity Research, Credit Suisse Securities (USA) LLC

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2012-01-24 10:45 to 2012-01-24 11:15
Fontaine Ballroom

Thought Leadership: Over The Top & Upside Down: How OTT is Changing the Game

Moderator(s): Spencer Wang, Head of US Media & Internet Equity Research, Credit Suisse Securities (USA) LLC

2012-01-24 11:00

	TIME / LOCATION	TITLE / DESCRIPTION / PANELISTS	PARTNERS & SPONSORS
	2012-01-24 11:00 to 2012-01-24 11:45 Glimmer 3 & 4	Digital Theater: Data, Data, Data: The New Oil Data, numbers and insight are the fuel of the media industry. They let marketers and agencies make sense of the morass of media vehicles in which to peddle their messages. In fact, some say data is the new oil: the thing we desperately need to keep the cross-platform media business running and ticking. Whether it’s data on social media buzz, TV ratings, online video performance, ROI, time spent or brand awareness, both Madison Avenue and Hollywood need the insights to understand what’s working, and whether they need to shift schedules, messaging, shows or creative. Plus, as consumers increasingly watch shows across platforms, Hollywood is eager to glean how all those platforms work together and whether social media drives ratings, whether branded video sends customers to the store, and whether mobile really is all that. Join us for a discussion on how networks and programmers are harnessing the power of data and the insights it provides to better program, better market and better connect with viewers. Moderator(s): Hillary Atkin, Entertainment Journalist/Digital Media Specialist, The Atkin Report Panelist(s): Tom Ziangas, SVP, Research, AMC Networks; Bill Lederer, CEO, Kantar Video; Mark Ghuneim, CEO, Trendrr.TV; Cathy Hetzel, Corporate President, Rentrak
	2012-01-24 11:00 to 2012-01-24 11:45 Glimmer 1 & 2	Advertising Track: Through the Eyes of the Brands Even though we can watch TV on demand, online, on our phones, and so on, a common thread from TV’s early days remains: advertising is still the underpinning of the business. Just as brands made it possible for three networks to thrive in the ’50s and ’60s, now brands are making it possible for thousands of networks to have a chance. In our multiplatform video world, what are brands looking for? How are they evaluating risk differently than they were five, ten, 50 years ago? Sure, advertising is still the foundation of TV’s business model, but how are brands today measuring success across all the different screens? How are they viewing opportunities? Incorporating social media into their strategies? Moderator(s): Robert Friedman, President, Entertainment & Media, @radical.media, A FremantleMedia Company Panelist(s): Daryl Evans, VP, Consumer Advertising and Marcom, AT&T; Mike Wiese, Director of Branded Entertainment, JWT; Jason Warner, Global Vice President, Budweiser, Anheuser-Busch InBev	Produced with:

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PARTNERS & SPONSORS

2012-01-24 11:00 to 2012-01-24 11:45
Glimmer 3 & 4

Digital Theater: Data, Data, Data: The New Oil
Data, numbers and insight are the fuel of the media industry. They let marketers and agencies make sense of the morass of media vehicles in which to peddle their messages. In fact, some say data is the new oil: the thing we desperately need to keep the cross-platform media business running and ticking. Whether it’s data on social media buzz, TV ratings, online video performance, ROI, time spent or brand awareness, both Madison Avenue and Hollywood need the insights to understand what’s working, and whether they need to shift schedules, messaging, shows or creative. Plus, as consumers increasingly watch shows across platforms, Hollywood is eager to glean how all those platforms work together and whether social media drives ratings, whether branded video sends customers to the store, and whether mobile really is all that. Join us for a discussion on how networks and programmers are harnessing the power of data and the insights it provides to better program, better market and better connect with viewers.

Moderator(s): Hillary Atkin, Entertainment Journalist/Digital Media Specialist, The Atkin Report
Panelist(s): Tom Ziangas, SVP, Research, AMC Networks; Bill Lederer, CEO, Kantar Video; Mark Ghuneim, CEO, Trendrr.TV; Cathy Hetzel, Corporate President, Rentrak

2012-01-24 11:00 to 2012-01-24 11:45
Glimmer 1 & 2

Advertising Track: Through the Eyes of the Brands
Even though we can watch TV on demand, online, on our phones, and so on, a common thread from TV’s early days remains: advertising is still the underpinning of the business. Just as brands made it possible for three networks to thrive in the ’50s and ’60s, now brands are making it possible for thousands of networks to have a chance. In our multiplatform video world, what are brands looking for? How are they evaluating risk differently than they were five, ten, 50 years ago? Sure, advertising is still the foundation of TV’s business model, but how are brands today measuring success across all the different screens? How are they viewing opportunities? Incorporating social media into their strategies?

Moderator(s): Robert Friedman, President, Entertainment & Media, @radical.media, A FremantleMedia Company
Panelist(s): Daryl Evans, VP, Consumer Advertising and Marcom, AT&T; Mike Wiese, Director of Branded Entertainment, JWT; Jason Warner, Global Vice President, Budweiser, Anheuser-Busch InBev

Produced with:

2012-01-24 11:30

	TIME / LOCATION	TITLE / DESCRIPTION / PANELISTS	PARTNERS & SPONSORS
	2012-01-24 11:30 to 2012-01-24 12:00 Fontaine Ballroom	Thought Leadership: One-On-One with Doug Herzog Moderator(s): Brian Stelter, Reporter, THE NEW YORK TIMES Panelist(s): Doug Herzog, President, Viacom Entertainment Group

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2012-01-24 11:30 to 2012-01-24 12:00
Fontaine Ballroom

Thought Leadership: One-On-One with Doug Herzog

Moderator(s): Brian Stelter, Reporter, THE NEW YORK TIMES
Panelist(s): Doug Herzog, President, Viacom Entertainment Group

2012-01-24 12:00

	TIME / LOCATION	TITLE / DESCRIPTION / PANELISTS	PARTNERS & SPONSORS
	2012-01-24 12:00 to 2012-01-24 12:45 Glimmer 3 & 4	Digital Theater: A New Kind of Network A good idea and a brand partner can only take a show so far. If there’s no place to put a show, it might as well not exist. Enter distributor. The digital distribution platforms like AOL, MSN, Yahoo and Google, to name a few, have become the new form of TV networks offering a digital home from which to broadcast shows, videos and other forms of content. As such, all players have become essential. But in this new ecosystem with brands, producers and distributors, what role does each party play? How does everyone come together? When it comes to important aspects of a show like marketing and promotion, how does this trio of content, advertisers and distributors divvy up responsibilities and how do they share them? What matters most to distributors and how do they measure success? This session will delve into these questions and more, as we dissect how the three- way marriage of advertiser, producer and distributor works in today’s digital world. Moderator(s): Jordan Levin, CEO, Generate Panelist(s): Russ Axelrod, Director, Branded Experiences, Microsoft; Toby McKenna, Senior Director, Property Sales Development, Yahoo!; Tom Sly, Head of Original Programming, News & Information, YouTube	Produced with:
	2012-01-24 12:00 to 2012-01-24 12:45 Glimmer 1 & 2	Advertising Track: Content, Context and Culture In this rapidly evolving world of media and technology, brands are increasingly producing content to give themselves context within popular culture. But producing content is just the beginning of the conversation. Brands and marketers need to build tools and applications around the content that can enable daily interaction between the brand and consumer. It is no longer enough to be wherever the consumer is; now it’s about whenever the consumer wants it, 360 and 365. Moderator(s): Doug Scott, President, OgilvyEntertainment Panelist(s): Jeffrey Straughn, CEO & Founder, Brand Synergy Group; Jeff Gipson, Strategist, Global Customer Marketing, Facebook; Andrew Snyder, VP, Content Solution Sales, Yahoo!; Jarrod Moses, President & CEO, United Entertainment Group	Produced with:

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PARTNERS & SPONSORS

2012-01-24 12:00 to 2012-01-24 12:45
Glimmer 3 & 4

Digital Theater: A New Kind of Network
A good idea and a brand partner can only take a show so far. If there’s no place to put a show, it might as well not exist. Enter distributor. The digital distribution platforms like AOL, MSN, Yahoo and Google, to name a few, have become the new form of TV networks offering a digital home from which to broadcast shows, videos and other forms of content. As such, all players have become essential. But in this new ecosystem with brands, producers and distributors, what role does each party play? How does everyone come together? When it comes to important aspects of a show like marketing and promotion, how does this trio of content, advertisers and distributors divvy up responsibilities and how do they share them? What matters most to distributors and how do they measure success? This session will delve into these questions and more, as we dissect how the three- way marriage of advertiser, producer and distributor works in today’s digital world.

Moderator(s): Jordan Levin, CEO, Generate
Panelist(s): Russ Axelrod, Director, Branded Experiences, Microsoft; Toby McKenna, Senior Director, Property Sales Development, Yahoo!; Tom Sly, Head of Original Programming, News & Information, YouTube

Produced with:

2012-01-24 12:00 to 2012-01-24 12:45
Glimmer 1 & 2

Advertising Track: Content, Context and Culture
In this rapidly evolving world of media and technology, brands are increasingly producing content to give themselves context within popular culture. But producing content is just the beginning of the conversation. Brands and marketers need to build tools and applications around the content that can enable daily interaction between the brand and consumer. It is no longer enough to be wherever the consumer is; now it’s about whenever the consumer wants it, 360 and 365.

Moderator(s): Doug Scott, President, OgilvyEntertainment
Panelist(s): Jeffrey Straughn, CEO & Founder, Brand Synergy Group; Jeff Gipson, Strategist, Global Customer Marketing, Facebook; Andrew Snyder, VP, Content Solution Sales, Yahoo!; Jarrod Moses, President & CEO, United Entertainment Group

Produced with:

2012-01-24 12:15

	TIME / LOCATION	TITLE / DESCRIPTION / PANELISTS	PARTNERS & SPONSORS
	2012-01-24 12:15 to 2012-01-24 12:45 Fontaine Ballroom	Thought Leadership: One-on-One with Cesar Conde Moderator(s): Melissa Grego, Executive Editor, BROADCASTING & CABLE Panelist(s): Cesar Conde, President, Univision Networks, Univision Communications, Inc.

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2012-01-24 12:15 to 2012-01-24 12:45
Fontaine Ballroom

Thought Leadership: One-on-One with Cesar Conde

Moderator(s): Melissa Grego, Executive Editor, BROADCASTING & CABLE
Panelist(s): Cesar Conde, President, Univision Networks, Univision Communications, Inc.

2012-01-24 13:00

	TIME / LOCATION	TITLE / DESCRIPTION / PANELISTS	PARTNERS & SPONSORS
	2012-01-24 13:00 to 2012-01-24 13:45 Glimmer 1 & 2	Advertising Track: Build Your Brand Before Shooting Your Next Episode – Case Study: The Kardashians The question you should be asking yourself is not what my TV show is about, but what is the brand and lifestyle I want to create – then letting the brand drive the TV show. In today’s ever-changing media landscape, network license fees and product margins are continually decreasing and the need for strategic partnership to drive direct revenues from royalties and sponsorship fees and indirect revenue from strategic press and marketing is ever-increasing. Companies spend billions of dollars on traditional TV advertising around the :30 spot and as producers we have control over the majority of the time on air around the creation of compelling content through movies, scripted and reality TV. Maximize your show time and your audience engagement by using the show to drive your strategic licensing and sponsorship deals. Moderator(s): Chad Bennett, VP, Reveille Panelist(s): Kris Jenner, Manager, Producer, Jenner Communications; Jonathan Murray, Chairman, Bunim-Murray Productions	Produced with:
	2012-01-24 13:00 to 2012-01-24 13:30 Glimmer 3 & 4	Digital Theater: In Conversation With Maker Studios Moderator(s): Will Richmond, Editor and Publisher, VideoNuze Panelist(s): David Sievers, Vice President of Operations, Maker Studios; Jeremy Welt, Head of Marketing, Maker Studios

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TITLE / DESCRIPTION / PANELISTS

PARTNERS & SPONSORS

2012-01-24 13:00 to 2012-01-24 13:45
Glimmer 1 & 2

Advertising Track: Build Your Brand Before Shooting Your Next Episode – Case Study: The Kardashians
The question you should be asking yourself is not what my TV show is about, but what is the brand and lifestyle I want to create – then letting the brand drive the TV show. In today’s ever-changing media landscape, network license fees and product margins are continually decreasing and the need for strategic partnership to drive direct revenues from royalties and sponsorship fees and indirect revenue from strategic press and marketing is ever-increasing. Companies spend billions of dollars on traditional TV advertising around the :30 spot and as producers we have control over the majority of the time on air around the creation of compelling content through movies, scripted and reality TV. Maximize your show time and your audience engagement by using the show to drive your strategic licensing and sponsorship deals.

Moderator(s): Chad Bennett, VP, Reveille
Panelist(s): Kris Jenner, Manager, Producer, Jenner Communications; Jonathan Murray, Chairman, Bunim-Murray Productions

Produced with:

2012-01-24 13:00 to 2012-01-24 13:30
Glimmer 3 & 4

Digital Theater: In Conversation With Maker Studios

Moderator(s): Will Richmond, Editor and Publisher, VideoNuze
Panelist(s): David Sievers, Vice President of Operations, Maker Studios; Jeremy Welt, Head of Marketing, Maker Studios

2012-01-24 13:45

	TIME / LOCATION	TITLE / DESCRIPTION / PANELISTS	PARTNERS & SPONSORS
	2012-01-24 13:45 to 2012-01-24 14:30 Fontaine Ballroom	Thought Leadership: In Conversation with Zander Lurie, Jimmy Pitaro & Ben Silverman Moderator(s): Brian Weinstein, Head of Corporate Finance, Creative Artists Agency Panelist(s): Jimmy Pitaro, Co-President, Disney Interactive, The Walt Disney Company; Benjamin Silverman, Founder & Chairman, Electus; Zander Lurie, SVP, Strategic Development, CBS Corporation

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2012-01-24 13:45 to 2012-01-24 14:30
Fontaine Ballroom

Thought Leadership: In Conversation with Zander Lurie, Jimmy Pitaro & Ben Silverman

Moderator(s): Brian Weinstein, Head of Corporate Finance, Creative Artists Agency
Panelist(s): Jimmy Pitaro, Co-President, Disney Interactive, The Walt Disney Company; Benjamin Silverman, Founder & Chairman, Electus; Zander Lurie, SVP, Strategic Development, CBS Corporation

2012-01-24 14:15

	TIME / LOCATION	TITLE / DESCRIPTION / PANELISTS	PARTNERS & SPONSORS
	2012-01-24 14:15 to 2012-01-24 15:00 Glimmer 3 & 4	Digital Theater: The Social Video Revolution Over the past few years we’ve watched a rich universe of original video content be produced for the web. Simultaneously, there has been an explosion of social media platforms (from Facebook to Twitter, from massively multiplayer online role playing games [MMORPG] to community-based casual games like Zynga). Together, all of these have drastically altered the way we connect. Until recently, these worlds have evolved on distinct paths. This panel will evaluate how these various universes are converging to provide a completely new and immersive content experience for our global audience. Moderator(s): Nathan Coyle, General Manager, Cambio Panelist(s): Aaron Williams, CEO, Co-Founder, SocialSamba; Sean Casey, Founder, SocialGuide; Sam Decker, Co-Founder & CEO, Mass Relevance; Kristin Jones, Chief Creative Officer, Vuguru LLC	Produced with:

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TITLE / DESCRIPTION / PANELISTS

PARTNERS & SPONSORS

2012-01-24 14:15 to 2012-01-24 15:00
Glimmer 3 & 4

Digital Theater: The Social Video Revolution
Over the past few years we’ve watched a rich universe of original video content be produced for the web. Simultaneously, there has been an explosion of social media platforms (from Facebook to Twitter, from massively multiplayer online role playing games [MMORPG] to community-based casual games like Zynga). Together, all of these have drastically altered the way we connect. Until recently, these worlds have evolved on distinct paths. This panel will evaluate how these various universes are converging to provide a completely new and immersive content experience for our global audience.

Moderator(s): Nathan Coyle, General Manager, Cambio
Panelist(s): Aaron Williams, CEO, Co-Founder, SocialSamba; Sean Casey, Founder, SocialGuide; Sam Decker, Co-Founder & CEO, Mass Relevance; Kristin Jones, Chief Creative Officer, Vuguru LLC

Produced with:

2012-01-24 14:30

	TIME / LOCATION	TITLE / DESCRIPTION / PANELISTS	PARTNERS & SPONSORS
	2012-01-24 14:30 to 2012-01-24 15:00 Glimmer 1 & 2	Advertising Track: TV Integration, Minus the Show. Audi, FX Networks and “Untitled Jersey City Project” Auto marketers love to integrate their cars into hot TV shows. But for a progressive brand like Audi, which is always looking for new ways to use entertainment to move the needle on brand desire, typical integration isn’t necessarily the answer, especially if there’s a chance to use a range of media in unique ways, and with the brand wrapped into a compelling content experience. With “Untitled Jersey City Project”, Audi created their own hot show, in collaboration with one of the boldest, most successful cable networks, to help launch the new Audi A6, using unbranded trailers in movie theaters, promos in the Primetime Emmys, two-minute episodes embedded seamlessly into FX Sunday Night Movies, social video syndication and a digital experience that brought viewers into the creative process. Moderator(s): Adam Pincus, Managing Partner/Director, Content Group, MediaCom Panelist(s): Pamela Henning, SVP, Integrated Sales & Marketing, Fox Cable Networks; Benny Lawrence, Manager, Media & Brand Innovation, Audi of America	Produced with:

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TITLE / DESCRIPTION / PANELISTS

PARTNERS & SPONSORS

2012-01-24 14:30 to 2012-01-24 15:00
Glimmer 1 & 2

Advertising Track: TV Integration, Minus the Show. Audi, FX Networks and “Untitled Jersey City Project”
Auto marketers love to integrate their cars into hot TV shows. But for a progressive brand like Audi, which is always looking for new ways to use entertainment to move the needle on brand desire, typical integration isn’t necessarily the answer, especially if there’s a chance to use a range of media in unique ways, and with the brand wrapped into a compelling content experience. With “Untitled Jersey City Project”, Audi created their own hot show, in collaboration with one of the boldest, most successful cable networks, to help launch the new Audi A6, using unbranded trailers in movie theaters, promos in the Primetime Emmys, two-minute episodes embedded seamlessly into FX Sunday Night Movies, social video syndication and a digital experience that brought viewers into the creative process.

Moderator(s): Adam Pincus, Managing Partner/Director, Content Group, MediaCom
Panelist(s): Pamela Henning, SVP, Integrated Sales & Marketing, Fox Cable Networks; Benny Lawrence, Manager, Media & Brand Innovation, Audi of America

Produced with:

2012-01-24 15:00

	TIME / LOCATION	TITLE / DESCRIPTION / PANELISTS	PARTNERS & SPONSORS
	2012-01-24 15:00 to 2012-01-24 15:30 Fontaine Ballroom	Thought Leadership: In Conversation With Kevin Beggs & Peter Liguori Panelist(s): Kevin Beggs, President, Lionsgate TV Group; Peter Liguori, Former COO, Discovery Communications, Inc.

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2012-01-24 15:00 to 2012-01-24 15:30
Fontaine Ballroom

Thought Leadership: In Conversation With Kevin Beggs & Peter Liguori

Panelist(s): Kevin Beggs, President, Lionsgate TV Group; Peter Liguori, Former COO, Discovery Communications, Inc.

2012-01-24 15:15

	TIME / LOCATION	TITLE / DESCRIPTION / PANELISTS	PARTNERS & SPONSORS
	2012-01-24 15:15 to 2012-01-24 16:00 Glimmer 1 & 2	Advertising Track: Brand-Funded Content in Three Easy Steps Today viewers are empowered to watch what they want, when they want it, without advertising. As more televisions are connected directly to the web, the opportunity has never been better for smart content creators to reach an audience that is valuable to a brand. Brands have no loyalty to a network or a studio or even their ad agency. They just want to reach consumers with experiences that help sell their products. This panel will break down some of the do’s, don’ts and inside tips on how on how content creators can get involved in brand-funded content in the right way. Moderator(s): Steven Amato, Founder, Omelet Panelist(s): Nick Buzzell, President & Executive Producer, NBTV Studios; Angus MacKenzie, Chief Content Officer, Source Interlink Media; Andy Marks, General Manager, MATTER; Tony Pace, SVP, Global Chief Marketing Officer, Subway Franchise Advertising Fund	Sponsored by:
	2012-01-24 15:15 to 2012-01-24 16:00 Glimmer 3 & 4	Digital Theater: Scheduling and Programming for the Internet Video Audience We all must learn more about how the release of content works when there isn’t a time slot attached. How does content find success if every minute there are 45 hours of content uploaded to YouTube? How does your show find an audience among the thousands of competing shows? What should every online marketing strategy include and how do you learn from those already successful shows? Our expert panel will share their insight and experience in the delivery of Internet video – with all the necessary buzz and impact required to reach your target audience – without the benefit of a TV Guide listing or DVR program menu. Moderator(s): Max R. Benator, Head of Development & Production, Collective Digital Studio Panelist(s): Curt Marvis, Digital Consultant, ; Rob Barnett, Founder/CEO, My Damn Channel; Jordan Hoffner, CEO & Principal, Triemt, LLC; Graham Bennett, Strategic Partner Manager, YouTube	Produced with:

TIME / LOCATION

TITLE / DESCRIPTION / PANELISTS

PARTNERS & SPONSORS

2012-01-24 15:15 to 2012-01-24 16:00
Glimmer 1 & 2

Advertising Track: Brand-Funded Content in Three Easy Steps
Today viewers are empowered to watch what they want, when they want it, without advertising. As more televisions are connected directly to the web, the opportunity has never been better for smart content creators to reach an audience that is valuable to a brand. Brands have no loyalty to a network or a studio or even their ad agency. They just want to reach consumers with experiences that help sell their products. This panel will break down some of the do’s, don’ts and inside tips on how on how content creators can get involved in brand-funded content in the right way.

Moderator(s): Steven Amato, Founder, Omelet
Panelist(s): Nick Buzzell, President & Executive Producer, NBTV Studios; Angus MacKenzie, Chief Content Officer, Source Interlink Media; Andy Marks, General Manager, MATTER; Tony Pace, SVP, Global Chief Marketing Officer, Subway Franchise Advertising Fund

Sponsored by:

2012-01-24 15:15 to 2012-01-24 16:00
Glimmer 3 & 4

Digital Theater: Scheduling and Programming for the Internet Video Audience
We all must learn more about how the release of content works when there isn’t a time slot attached. How does content find success if every minute there are 45 hours of content uploaded to YouTube? How does your show find an audience among the thousands of competing shows? What should every online marketing strategy include and how do you learn from those already successful shows? Our expert panel will share their insight and experience in the delivery of Internet video – with all the necessary buzz and impact required to reach your target audience – without the benefit of a TV Guide listing or DVR program menu.

Moderator(s): Max R. Benator, Head of Development & Production, Collective Digital Studio
Panelist(s): Curt Marvis, Digital Consultant, ; Rob Barnett, Founder/CEO, My Damn Channel; Jordan Hoffner, CEO & Principal, Triemt, LLC; Graham Bennett, Strategic Partner Manager, YouTube

Produced with:

2012-01-24 15:45

	TIME / LOCATION	TITLE / DESCRIPTION / PANELISTS	PARTNERS & SPONSORS
	2012-01-24 15:45 to 2012-01-24 16:15 Fontaine Ballroom	Thought Leadership: One-on-One with Cyma Zarghami Moderator(s): Amy Chozick, Reporter, THE NEW YORK TIMES Panelist(s): Cyma Zarghami, President, Nickelodeon Group, Viacom, Inc.

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2012-01-24 15:45 to 2012-01-24 16:15
Fontaine Ballroom

Thought Leadership: One-on-One with Cyma Zarghami

Moderator(s): Amy Chozick, Reporter, THE NEW YORK TIMES
Panelist(s): Cyma Zarghami, President, Nickelodeon Group, Viacom, Inc.

2012-01-24 16:15

	TIME / LOCATION	TITLE / DESCRIPTION / PANELISTS	PARTNERS & SPONSORS
	2012-01-24 16:15 to 2012-01-24 17:00 Glimmer 1 & 2	Advertising Track: Addressing the Next Wave of TV Advertising For years the television industry has been waiting for the arrival of household addressable advertising – the ability to show unique commercials to an individual household. As we head into 2012, the idea is closer to a reality than ever before, as the business and technological hurdles that have slowed progress are finally being overcome. Mark Piesanen, director of strategic partnerships for Google TV Ads, will lead a thought-provoking panel discussion with key industry leaders representing the media, technology, agency and advertiser perspectives, on how the roll-out of addressable advertising will be able to achieve critical scale in the industry and how it might be able to challenge the status quo of TV advertising. Moderator(s): Mark Piesanen, Director, Strategic Partner Development, Google TV Ads, Google, Inc. Panelist(s): Warren Schlichting, SVP, Media Sales & Analytics, DISH Network; Seth Haberman, CEO, VisibleWorld; Michael Bologna, Director of Emerging Communications, GroupM	Produced with:

TIME / LOCATION

TITLE / DESCRIPTION / PANELISTS

PARTNERS & SPONSORS

2012-01-24 16:15 to 2012-01-24 17:00
Glimmer 1 & 2

Advertising Track: Addressing the Next Wave of TV Advertising
For years the television industry has been waiting for the arrival of household addressable advertising – the ability to show unique commercials to an individual household. As we head into 2012, the idea is closer to a reality than ever before, as the business and technological hurdles that have slowed progress are finally being overcome. Mark Piesanen, director of strategic partnerships for Google TV Ads, will lead a thought-provoking panel discussion with key industry leaders representing the media, technology, agency and advertiser perspectives, on how the roll-out of addressable advertising will be able to achieve critical scale in the industry and how it might be able to challenge the status quo of TV advertising.

Moderator(s): Mark Piesanen, Director, Strategic Partner Development, Google TV Ads, Google, Inc.
Panelist(s): Warren Schlichting, SVP, Media Sales & Analytics, DISH Network; Seth Haberman, CEO, VisibleWorld; Michael Bologna, Director of Emerging Communications, GroupM

Produced with:

2012-01-24 16:30

	TIME / LOCATION	TITLE / DESCRIPTION / PANELISTS	PARTNERS & SPONSORS
	2012-01-24 16:30 to 2012-01-24 17:00 Glimmer 3 & 4	Digital Theater: Case Study: YouTube Royalty Moderator(s): Christopher Albrecht, Creative Director, GigaOM/NewTeeVee Panelist(s): Rhett McLaughlin, Content Creator, Rhett & Link; Link Neal, Content Creator, Rhett & Link
	2012-01-24 16:30 to 2012-01-24 17:00 Fontaine Ballroom	Thought Leadership: In Conversation with Ted Sarandos & Jeff Gaspin Panelist(s): Ted Sarandos, Chief Content Officer, Netflix; Jeff Gaspin, President, Gaspin Media

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TITLE / DESCRIPTION / PANELISTS

PARTNERS & SPONSORS

2012-01-24 16:30 to 2012-01-24 17:00
Glimmer 3 & 4

Digital Theater: Case Study: YouTube Royalty

Moderator(s): Christopher Albrecht, Creative Director, GigaOM/NewTeeVee
Panelist(s): Rhett McLaughlin, Content Creator, Rhett & Link; Link Neal, Content Creator, Rhett & Link

2012-01-24 16:30 to 2012-01-24 17:00
Fontaine Ballroom

Thought Leadership: In Conversation with Ted Sarandos & Jeff Gaspin

Panelist(s): Ted Sarandos, Chief Content Officer, Netflix; Jeff Gaspin, President, Gaspin Media

2012-01-24 17:15

TIME / LOCATION	TITLE / DESCRIPTION / PANELISTS	PARTNERS & SPONSORS
2012-01-24 17:15 to 2012-01-24 18:00 Glimmer 3 & 4	Digital Theater: BigScreen LittleScreen: What’s to Come in 2012 New original web series content is coming online at a furious rate. From independent producers to studios and networks, the content spans all genres and audiences. Big Screen Little Screen, the monthly event devoted to celebrating and supporting innovation in the creative side of web video, will be selecting some of the finest examples of premium original content that will help shape the online video industry in 2012. Co-moderators Matt Semel, co-founder of 10ton, and Paul Kontonis, VP/Group Director Brand Content, The Third Act, Digitas and Chairman of the International Academy of Web Television, will present an insider’s look at the people and the content behind some of the most anticipated original video programs created for broadband distribution. Our hosts will be joined by an expert panel that will share their feedback on each project, followed by networking with industry peers, artists, executives, producers, and more. Moderator(s): Matthew Semel, Director, 10ton Productions, LLC; Paul Kontonis, VP/Group Director, Brand Content, Third Act, Digitas Panelist(s): David Tochterman, Head of Digital Media, Innovative Artists; Andy Marks, General Manager, MATTER; Kiki Flynn, Creative Producer, XCAL Worldwide – Sport/Lifestyle/Fitness; Marquis Smalls, Screenwriter/Producer, HomeGrown Productions; Annunziata Gianzero, Actor/Writer/Producer, Ivy Media Group, Inc.; Tamara Krinsky, New Media Program Manager, Writers Guild of America, West; Terence Gray, Founder and Executive Director, New York Television Festival; Dan Weinstein, Partner & Talent Manager, Collective Digital Studio (A Division of The Collective); John Hoyos, Writer/Producer, DigiSnacks
2012-01-24 17:15 to 2012-01-24 17:45 Fontaine Ballroom	Thought Leadership: In Conversation With Jon Feltheimer & Emilio Azcarraga Moderator(s): Lacey Rose, Senior TV Writer, THE HOLLYWOOD REPORTER Panelist(s): Jon Feltheimer, Co-Chairman & CEO, Lionsgate; Emilio Azcarraga Jean, President & CEO, Televisa Internacional
2012-01-24 17:15 to 2012-01-24 18:00 Glimmer 1 & 2	Advertising Track: Maximize Your Media Mix How do advertisers and agencies make decisions about where to focus their advertising spend? While broadcasters may compete for share of TV viewers and online publishers may compete to sell impressions – advertisers view a much larger local and national advertising landscape more cross-platform and complex than ever before. It’s not just newspapers, TV and radio anymore – now there is Groupon, Facebook, Foursquare, not to forget Google (to name a few). A panel of advertisers and agency executives will discuss how they are making sense of both the local and national ad opportunities available, how they view the changing landscape, and what that means for ad spend trends in the years ahead. Moderator(s): Patrick G. Dineen, SVP, Local TV Product Leadership, Nielsen Panelist(s): Tom O’Brien, SVP, Client Services, NM Incite; Kathleen Keefe, Vice President, Sales, Hearst Television Inc.; Andy Donchin, Director, National Broadcast & Media Investments, Carat; Gibbs Haljun, Managing Director, Media Investment, MEC	Sponsored by:

TIME / LOCATION

TITLE / DESCRIPTION / PANELISTS

PARTNERS & SPONSORS

2012-01-24 17:15 to 2012-01-24 18:00
Glimmer 3 & 4

Digital Theater: BigScreen LittleScreen: What’s to Come in 2012
New original web series content is coming online at a furious rate. From independent producers to studios and networks, the content spans all genres and audiences. Big Screen Little Screen, the monthly event devoted to celebrating and supporting innovation in the creative side of web video, will be selecting some of the finest examples of premium original content that will help shape the online video industry in 2012.

Co-moderators Matt Semel, co-founder of 10ton, and Paul Kontonis, VP/Group Director Brand Content, The Third Act, Digitas and Chairman of the International Academy of Web Television, will present an insider’s look at the people and the content behind some of the most anticipated original video programs created for broadband distribution. Our hosts will be joined by an expert panel that will share their feedback on each project, followed by networking with industry peers, artists, executives, producers, and more.

Moderator(s): Matthew Semel, Director, 10ton Productions, LLC; Paul Kontonis, VP/Group Director, Brand Content, Third Act, Digitas
Panelist(s): David Tochterman, Head of Digital Media, Innovative Artists; Andy Marks, General Manager, MATTER; Kiki Flynn, Creative Producer, XCAL Worldwide – Sport/Lifestyle/Fitness; Marquis Smalls, Screenwriter/Producer, HomeGrown Productions; Annunziata Gianzero, Actor/Writer/Producer, Ivy Media Group, Inc.; Tamara Krinsky, New Media Program Manager, Writers Guild of America, West; Terence Gray, Founder and Executive Director, New York Television Festival; Dan Weinstein, Partner & Talent Manager, Collective Digital Studio (A Division of The Collective); John Hoyos, Writer/Producer, DigiSnacks

2012-01-24 17:15 to 2012-01-24 17:45
Fontaine Ballroom

Thought Leadership: In Conversation With Jon Feltheimer & Emilio Azcarraga

Moderator(s): Lacey Rose, Senior TV Writer, THE HOLLYWOOD REPORTER
Panelist(s): Jon Feltheimer, Co-Chairman & CEO, Lionsgate; Emilio Azcarraga Jean, President & CEO, Televisa Internacional

2012-01-24 17:15 to 2012-01-24 18:00
Glimmer 1 & 2

Advertising Track: Maximize Your Media Mix
How do advertisers and agencies make decisions about where to focus their advertising spend? While broadcasters may compete for share of TV viewers and online publishers may compete to sell impressions – advertisers view a much larger local and national advertising landscape more cross-platform and complex than ever before. It’s not just newspapers, TV and radio anymore – now there is Groupon, Facebook, Foursquare, not to forget Google (to name a few). A panel of advertisers and agency executives will discuss how they are making sense of both the local and national ad opportunities available, how they view the changing landscape, and what that means for ad spend trends in the years ahead.

Moderator(s): Patrick G. Dineen, SVP, Local TV Product Leadership, Nielsen
Panelist(s): Tom O’Brien, SVP, Client Services, NM Incite; Kathleen Keefe, Vice President, Sales, Hearst Television Inc.; Andy Donchin, Director, National Broadcast & Media Investments, Carat; Gibbs Haljun, Managing Director, Media Investment, MEC

Sponsored by:

2012-01-24 18:00

	TIME / LOCATION	TITLE / DESCRIPTION / PANELISTS	PARTNERS & SPONSORS
	2012-01-24 18:00 to 2012-01-24 20:00 Glimmer Ballroom	Event: 9th Annual Brandon Tartikoff Legacy Awards Recognizing the enormous impact of the accomplished late network programmer Brandon Tartikoff, the NATPE organization pays tribute through the presentation of its annual Brandon Tartikoff Legacy Award. The award acknowledges television professionals who share Tartikoff’s extraordinary passion, leadership, independence and vision in the creation of television programming. The 9th Annual Legacy Award recipients – Cecile Frot-Coutaz, Fernando Gaitán, Dennis Swanson and Matthew Weiner – will be celebrated during a special ceremony beginning at 6 p.m. on Tuesday, January 24, here at the Fontainebleau Resort. In addition, each honoree will participate in separate Legacy Talkback sessions on Wednesday, January 25 in the Fontaine Ballroom: Frot-Coutaz (9:30 a.m.), Weiner (10:05 a.m.), Swanson (10:40 a.m.) and Gaitán (11:15 a.m.). Cecile Frot-Coutaz, CEO, FremantleMedia North America Frot-Coutaz has nurtured the unprecedented pop cultural phenomenon AMERICAN IDOL, Fox’s record-shattering series that’s entering its second decade and continues to reign as one of the most valuable and recognizable brands on Earth. In addition she oversees the development, production and business operations of more than 400 hours of network, cable and syndicated programming. Her acumen has helped transform the company into one of the world’s largest independent producers. Fernando Gaitán, Vice President of Production and Content, RCN TV One of Latin America’s most renowned and prolific producers, Gaitán created UGLY BETTY(YO SOY BETTY LA FEA), the first Latin American production to reach North American audiences in primetime. It has been re-created in 21 countries worldwide, and earned Gaitán a Guinness record for the most successful soap opera in history. During his tenure, RCN has won more than 70 national television awards. Dennis Swanson, President of Station Operations, FOX Television Stations, Inc. With more than four decades of broadcast experience, Swanson has played integral, influential roles in station operations and sports programming at FOX, Viacom, NBC and ABC. Leading the way in reshaping broadcasters’ commitment to local news and community involvement, he legendarily gave superstar Oprah Winfrey her big break in Chicago and simultaneously transformed WLS into a powerhouse. Matthew Weiner, Creator and Executive Producer, MAD MEN While many show runners remain recognizable only within the industry, Weiner has crossed over to far wider, mainstream recognition (and adulation) thanks to the stunning success of MAD MEN. Only the third series ever, and the first cable series to win four consecutive Emmy awards for Outstanding Drama Series, it begins its fifth season on AMC in March. His previous television credits include THE SOPRANOS and THE NAKED TRUTH. Tickets for this event are available for $125 at advance registration. Moderator(s): Billy Bush, Anchor, ACCESS HOLLYWOOD, Co-host, ACCESS HOLLYWOOD LIVE Panelist(s): Matthew Weiner, Series Creator and Executive Producer, MAD MEN, AMC Networks; Dennis Swanson, President of Station Operations, FOX Television Stations; Cecile Frot-Coutaz, CEO, FremantleMedia North America; Fernando Gaitan, Vice President of Production and Content, RCN TV	Sponsored by:

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2012-01-24 18:00 to 2012-01-24 20:00
Glimmer Ballroom

Event: 9th Annual Brandon Tartikoff Legacy Awards
Recognizing the enormous impact of the accomplished late network programmer Brandon Tartikoff, the NATPE organization pays tribute through the presentation of its annual Brandon Tartikoff Legacy Award. The award acknowledges television professionals who share Tartikoff’s extraordinary passion, leadership, independence and vision in the creation of television programming.

The 9th Annual Legacy Award recipients – Cecile Frot-Coutaz, Fernando Gaitán, Dennis Swanson and Matthew Weiner – will be celebrated during a special ceremony beginning at 6 p.m. on Tuesday, January 24, here at the Fontainebleau Resort. In addition, each honoree will participate in separate Legacy Talkback sessions on Wednesday, January 25 in the Fontaine Ballroom: Frot-Coutaz (9:30 a.m.), Weiner (10:05 a.m.), Swanson (10:40 a.m.) and Gaitán (11:15 a.m.).

Cecile Frot-Coutaz, CEO, FremantleMedia North America
Frot-Coutaz has nurtured the unprecedented pop cultural phenomenon AMERICAN IDOL, Fox’s record-shattering series that’s entering its second decade and continues to reign as one of the most valuable and recognizable brands on Earth. In addition she oversees the development, production and business operations of more than 400 hours of network, cable and syndicated programming. Her acumen has helped transform the company into one of the world’s largest independent producers.

Fernando Gaitán, Vice President of Production and Content, RCN TV
One of Latin America’s most renowned and prolific producers, Gaitán created UGLY BETTY(YO SOY BETTY LA FEA), the first Latin American production to reach North American audiences in primetime. It has been re-created in 21 countries worldwide, and earned Gaitán a Guinness record for the most successful soap opera in history. During his tenure, RCN has won more than 70 national television awards.

Dennis Swanson, President of Station Operations, FOX Television Stations, Inc.
With more than four decades of broadcast experience, Swanson has played integral, influential roles in station operations and sports programming at FOX, Viacom, NBC and ABC. Leading the way in reshaping broadcasters’ commitment to local news and community involvement, he legendarily gave superstar Oprah Winfrey her big break in Chicago and simultaneously transformed WLS into a powerhouse.

Matthew Weiner, Creator and Executive Producer, MAD MEN
While many show runners remain recognizable only within the industry, Weiner has crossed over to far wider, mainstream recognition (and adulation) thanks to the stunning success of MAD MEN. Only the third series ever, and the first cable series to win four consecutive Emmy awards for Outstanding Drama Series, it begins its fifth season on AMC in March. His previous television credits include THE SOPRANOS and THE NAKED TRUTH.

Tickets for this event are available for $125 at advance registration.

Moderator(s): Billy Bush, Anchor, ACCESS HOLLYWOOD, Co-host, ACCESS HOLLYWOOD LIVE
Panelist(s): Matthew Weiner, Series Creator and Executive Producer, MAD MEN, AMC Networks; Dennis Swanson, President of Station Operations, FOX Television Stations; Cecile Frot-Coutaz, CEO, FremantleMedia North America; Fernando Gaitan, Vice President of Production and Content, RCN TV

Sponsored by:

2012-01-25 08:00

	TIME / LOCATION	TITLE / DESCRIPTION / PANELISTS	PARTNERS & SPONSORS
	2012-01-25 08:00 to 2012-01-25 09:00 Tropez South Lawn	Event: Yoga Om and Namaste – Start your day off right with Yoga by the beach every morning.

2012-01-25 09:00

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	2012-01-25 09:00 to 2012-01-25 09:45 Poolside	Coffee With: Univision – Inside Television’s Hottest Genre: Novelas Univision Networks for decades has been the leading source in the U.S. for novelas – a genre that’s one of the most popular among young television viewers, and is spurring the upcoming launch of Univision TLNovelas, a new network solely dedicated to these highly-addictive, hot, Spanish-language telenovelas. This conversation brings together one of the genre’s leading actresses and star of the upcoming novela “El Talisman;” one of the industry’s top producers and writers of novelas; and a woman who has been a passionate fan her entire life – as a child growing up in New York, as manager of one of Puerto Rico’s top TV stations, and now as the person responsible for leading the soon-to-launch network. They will discuss the genre’s appeal, including why primetime novelas are some of the most live-viewed television series on the air, and the genre’s growth potential moving forward. Moderator(s): Rafael Blanco, Executive Editor, TV LATINA & Executive Editor, Spanish-Language Publications, World Screen Panelist(s): Jessica Rodriguez, SVP, Univision Communications, Inc.; Carlos Sotomayor, Executive Producer, Univision Studios; Blanca Soto, Actress, Univision	Sponsored by:

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2012-01-25 09:00 to 2012-01-25 09:45
Poolside

Coffee With: Univision – Inside Television’s Hottest Genre: Novelas
Univision Networks for decades has been the leading source in the U.S. for novelas – a genre that’s one of the most popular among young television viewers, and is spurring the upcoming launch of Univision TLNovelas, a new network solely dedicated to these highly-addictive, hot, Spanish-language telenovelas. This conversation brings together one of the genre’s leading actresses and star of the upcoming novela “El Talisman;” one of the industry’s top producers and writers of novelas; and a woman who has been a passionate fan her entire life – as a child growing up in New York, as manager of one of Puerto Rico’s top TV stations, and now as the person responsible for leading the soon-to-launch network. They will discuss the genre’s appeal, including why primetime novelas are some of the most live-viewed television series on the air, and the genre’s growth potential moving forward.

Moderator(s): Rafael Blanco, Executive Editor, TV LATINA & Executive Editor, Spanish-Language Publications, World Screen
Panelist(s): Jessica Rodriguez, SVP, Univision Communications, Inc.; Carlos Sotomayor, Executive Producer, Univision Studios; Blanca Soto, Actress, Univision

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2012-01-25 09:15

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2012-01-25 09:15 to 2012-01-25 09:30
Fontaine Ballroom

Fontaine Ballroom: Thought Leadership Track

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2012-01-25 09:30

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2012-01-25 09:30 to 2012-01-25 10:00
Fontaine Ballroom

Legacy Talkback: Cecile Frot-Coutaz

Moderator(s): Melissa Grego, Executive Editor, BROADCASTING & CABLE
Panelist(s): Cecile Frot-Coutaz, CEO, FremantleMedia North America

2012-01-25 09:30 to 2012-01-25 09:45
Glimmer 1 & 2

Content First: Content First Track

2012-01-25 09:30 to 2012-01-25 09:45
Glimmer 3 & 4

Digital Theater: Digital Theater Track

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2012-01-25 09:45

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2012-01-25 09:45 to 2012-01-25 10:30
Glimmer 1 & 2

Content First: Canada: Half a Billion $$$ for the Taking?
Learn how select producers use Canada to reach U.S. networks. Canada’s top broadcasters and producers discuss creative and financing models for Canadian shows designed in part for the U.S. market (ROOKIE BLUE, THE LISTENER, FLASHPOINT, CAMELOT, THE FIRM, TRANSPORTER, and more).

Moderator(s): Jay Switzer, Chair, Hollywood Suite Inc.
Panelist(s): John Morayniss, CEO, Entertainment One Television; Phil King, President, CTV Programming & Sports, Bell Media; Barbara Williams, SVP, Content, Shaw Media

2012-01-25 09:45 to 2012-01-25 10:30
Glimmer 3 & 4

Digital Theater: The Nexus of Technology and Entertainment
Never before has technology played such a key role in the entertainment business, from disruptive distribution models, marketing content via social media channels, and viewing habits changing into two-screen experiences. There is now a sea of start-ups, Fortune 500 companies and entrepreneurs pitching new (and old) ideas. In the middle of these conversations lie two journalists exploring what the radical changes mean and a Hollywood agent on the ground, bridging the gap between technology and entertainment. The panelists will try to make sense of it all, see which technologies and start-ups are here to stay, and how to avoid the pitfalls while taking advantage of all the new opportunities.

Moderator(s): Eric Kuhn, Social Media Agent, United Talent Agency
Panelist(s): Julia Allison, TV Journalist, NBC NY Nonstop; Shira Lazar, Co-Founder, WhatsTrending.com

2012-01-25 10:05

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2012-01-25 10:05 to 2012-01-25 10:35
Fontaine Ballroom

Legacy Talkback: Matthew Weiner

Moderator(s): Paige Albiniak, Contributing Editor, BROADCASTING & CABLE
Panelist(s): Matthew Weiner, Series Creator and Executive Producer, MAD MEN, AMC Networks

2012-01-25 10:40

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2012-01-25 10:40 to 2012-01-25 11:10
Fontaine Ballroom

Legacy Talkback: Dennis Swanson

Moderator(s): Paige Albiniak, Contributing Editor, BROADCASTING & CABLE
Panelist(s): Dennis Swanson, President of Station Operations, FOX Television Stations

2012-01-25 10:45

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2012-01-25 10:45 to 2012-01-25 11:30
Glimmer 3 & 4

Digital Theater: Creating in The Cloud
Everyone is talking about The Cloud. From information storage to the way we shop, the way we learn, the way we are marketed to, and just about every aspect of our lives, our world is changing. What happens when artists start using this space to create? Specifically, what happens when artists are able to remove limitations of budget, distance, access to equipment and studios, all the issues that make high quality audio and video recording inaccessible to so many people? What if anyone with a computer and a microphone could record in the best studios around the world? This panel addresses those questions from both an artistic and techological point of view, and will detail the interactive possibilities in the online community Google+ Hangouts. Come and get a glimpse into tomorrow, and the future of creating in The Cloud.

Moderator(s): Michael “Prolifik” Garofalo, TV Host/Radio Jock, Clear Channel/Tribune Broadcasting
Panelist(s): Terra Naomi, Recording Artist, Terratorial, Inc.; Chee Chew, Engineering Director, Google

Produced with:

2012-01-25 10:45 to 2012-01-25 11:30
Glimmer 1 & 2

Content First: International Business: The View from 40,000 Feet
Join a group that literally has a global overview. Our far-reaching conversation will focus on international programming as we find it at the beginning of 2012. Experts in television without borders, these respected executives will touch on topics such as international channels and formats, global production solutions and cross-cultural brand exploitation strategies. And how do multiple-platform technology and social networking opportunities attached to all of this play a role? Take advantage of this rare opportunity to catch these frequent flyers in one place.

Moderator(s): Raul Mateu, President, Fluent Media Group
Panelist(s): Paul Buccieri, MD, ITV Studios International, President & CEO, ITV Studios America, ITV Studios; Avi Armoza, CEO, Armoza Formats; Hernan Lopez, President & CEO, Fox International Channels; Simon Sutton, President, HBO International & Content Distribution, HBO Inc.

2012-01-25 11:15

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2012-01-25 11:15 to 2012-01-25 11:45
Fontaine Ballroom

Legacy Talkback: Fernando Gaitan

Moderator(s): Pamela Silva-Conde, Co-Anchor, PRIMER IMPACTO, Univision
Panelist(s): Fernando Gaitan, Vice President of Production and Content, RCN TV

2012-01-25 11:45

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2012-01-25 11:45 to 2012-01-25 12:30
Glimmer 1 & 2

Content First: Export USA: The Changing Face of U.S. Programming in the World Market
What works overseas and how do you sell it? Is the growth of U.S.-originated channels helping or hurting other U.S. exports? Learn what genres and formats are working well internationally and how best to pitch them. Join top programming and production executives as they break down the changing face of U.S. programming in the world market.

Moderator(s): Gary Lico, President & CEO, CABLEready
Panelist(s): Eric Schotz, President/CEO, LMNO Productions; Tom Moody, SVP, Programming, Planning and Acquisitions, A&E, BIO; Gregory Moyer, Consultant, Scripps Networks, International; Clara Scherman, SVP/Director of Acquisitions, TV4 Group

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2012-01-25 12:00

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2012-01-25 12:00 to 2012-01-25 12:30
Glimmer 3 & 4

Digital Theater: Digital Luminary Awards
We believe that great content ignites the desire for new devices. The NATPE Digital Luminary Awards acknowledge the innovative people and companies who are catalysts in the content revolution.

Our Award Recipients for 2012:
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Brand Leadership in Online Video -
NASA: Juno
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Branded Entertainment Series -
Leap Year
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Leadership in the Digital Space -
Yahoo!
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Online Video Personality -
Charlie Todd
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Original Web Content in a Comedy Series -
Wainy Days
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Original Web Content in a Drama Series -
Aim High

Moderator(s): Alex Albrecht, Creator/Actor/Director, Fat Dolphin, Inc.
Panelist(s): Heath Corson, Writer/Producer/Criminal Mastermind, Criminal Mastermind Entertainment; Wilson Cleveland, Founder, Executive Producer, CJP Digital Media; Hunter Hoffmann, Head of US Communications, Hiscox; Dr. Scott Bolton, Director, Southwest Research Institute; Charlie Todd, Founder, Improv Everywhere; Rob Barnett, Founder/CEO, My Damn Channel; Jason Dimberg, Senior Director & Head of Yahoo! Screen, Yahoo!; Robert Friedman, President, Entertainment & Media, @radical.media, A FremantleMedia Company

Produced with:

2012-01-25 12:00 to 2012-01-25 12:30
Fontaine Ballroom

Thought Leadership: One-on-One with Emilio Romano

Moderator(s): Anna Carugati, Group Editorial Director, World Screen
Panelist(s): Emilio Romano, President, Telemundo Media

2012-01-25 12:45

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2012-01-25 12:45 to 2012-01-25 13:15
Glimmer 1 & 2

Content First: Funding Through Advertising, and Finding Out How It’s Done
MEC – part of WPP, the world’s largest group of ad agencies that buys around a third of all advertising globally – will talk through some recent branded content case studies from the U.S. and Europe. Projects with National Geographic TV, BBC World News, Channel 4 and the web, from the likes of Ikea, Xerox and Star Alliance will be unwrapped. There will be key learnings on how to negotiate the deal with channels and advertisers and how all parties can gain from the creation of new content.

Moderator(s): Chantal Rickards, Head of Programming/Branded Content, EMEA, MEC; Chet Fenster, Managing Partner, MEC Entertainment

Produced with:

2012-01-25 13:00

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2012-01-25 13:00 to 2012-01-25 13:45
Glimmer 3 & 4

Digital Theater: Anatomy of a Hit Web Series: Building Online Brands on a Global Scale
With the most popular original web series now attracting hundreds of millions of viewers and generating even bigger audiences than network television shows, it’s imperative for content creators and distributors to understand how to scale an online brand – both on the web and beyond. With case studies from some of the most successful original web series, this panel will offer a nuts-and-bolts discussion of how to expand an online brand and develop it across all possible business categories, addressing questions such as how to rapidly build an online audience; how to use social media to extend the reach of the content you’re creating; and how other platforms, including television, music and merchandise, can expand the audience of people who will eventually pay to watch your work.

Moderator(s): Dan Weinstein, Partner & Talent Manager, Collective Digital Studio (A Division of The Collective)
Panelist(s): Freddie Wong, Content Creator, FreddieW / Facerocker, LLC; Joe Penna, Videomakerpersonguy, MysteryGuitarMan, Inc.; Dane Boedigheimer, Creator, ANNOYING ORANGE; Brandon Laatsch, Content Creator, FreddieW / Facerocker, LLC

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2012-01-25 13:30

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2012-01-25 13:30 to 2012-01-25 14:15
Fontaine Ballroom

Thought Leadership: TV Set in Florida
From Jackie Gleason to “Miami Vice” to telenovelas, Florida has had a long tradition in television. The state’s recent Entertainment Industry Incentives boosted that even further and put series television front and center, attracting “Burn Notice,” “The Glades, “ Magic City” among others. Local infrastructure has responded as well, with studio conversions changing the landscape. Hear from a panel of representatives and producers discuss producing television in Florida and what the current legislative session may allow.

Moderator(s): Bruce Orosz, President/CEO, ACT Productions
Panelist(s): Graham Winick, Film & Event Production Manager, The City of Miami Beach; Raul Mateu, President, Fluent Media Group; Terry Miller, Producer, BURN NOTICE, USA Network; Sam Hill, Producer, CSI: Miami; Susan Simms, Los Angeles Liaison, Florida Governor’s Office of Film & Entertainment; James Stamatis, VP Operations, Telemundo Studios

2012-01-25 13:45

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2012-01-25 13:45 to 2012-01-25 14:30
Glimmer 1 & 2

Content First: Playing Outside of the Hollywood Sandbox
Panel discussion on building a bridge between the ever-expanding landscape between Hollywood and the universe. Opportunities continue to grow around the world, and those with great potential and bandwidth should capitalize on partnering on formats and original content in hopes of controlling and owning it.

Moderator(s): Eric Rovner, International TV Packaging Agent, William Morris Endeavor
Panelist(s): Vanessa Pombo, VP, Univision Studios, Univision; Luis Fernandez, President, Entertainment & Univision Studios, Univision Networks; Dave Broome, President, 25/7 Productions; Emilio Estefan, Music & Television Producer/CEO, Estefan Enterprises, Inc.; Daniel Gutman, CEO, Powwow Media Partners

Produced with:

2012-01-25 14:15

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2012-01-25 14:15 to 2012-01-25 15:00
Glimmer 3 & 4

Digital Theater: The Hosts with the Most
In the online world, being a host requires more than just a pretty face and the ability to read a teleprompter. Join us as we find out from the top online personalities, with the largest followings, just what it takes to be the host with the most – from producing compelling content that resonates immediately with viewers and brands, to using social media to keep audiences engaged once the camera is off. Don’t miss this rare opportunity to gain insight, off-the-cuff and unedited, from these highly successful web hosts!

Moderator(s): Drew Baldwin, Founder, Tubefilter
Panelist(s): Taryn Southern, Writer/Actor/Comedian/Songwriter/Singer, International Creative Management; Nice Peter, YouTube Content Creator, Maker Studios; DeStorm Power, Video Content Creator, Big Frame; Justine Ezarik, Content Creator, iJustine; Alex Albrecht, Creator/Actor/Director, Fat Dolphin, Inc.

2012-01-25 17:30

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2012-01-25 17:30 to 2012-01-25 19:30
At the Eden Roc

Event: Greater Miami Chamber of Commerce Cocktail Party

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