Tag Report: ‘TV’
-
GrapevineStar Media Alert – Nielsen launches campaign to measure ad effectiveness across screens
That’s the question ratings company Nielsen aims to answer with Cross-Platform Campaign Ratings, a new product that allows brands to measure and compare the effectiveness of ad campaigns on television and online.
-
GrapevineStar Media Event Outlook 2013 – NAB Show to Debut Connected Media World
Connected Media World will include companies specializing in “social TV,” application development, connected cloud services, broadband TV and OTT services. The exhibit area will also include a demonstration stage and offer educational programming for NAB Show attendees.
-
Nielsen: Global Ad Spend Up 3.1% to $128 Billion
Internet advertising grew by 12.1 percent, the most of any media channel, but still only accounted for 2.6 percent of the quarter’s total ad spend (equivalent to outdoor advertising’s spend share). Meanwhile TV dollars rose by 2.8 percent and ate up 61.9 percent of total ad spend.
-
GrapevineStar Media Alert – TV Attention Suffers A Big Hit From Second Screens
Researchers at Hill Holliday have found in some very early and tentative work that the level of distraction from TV screens by smartphones and tablets may be even more severe than some suppose. While not a rigorous field test of living room behaviors, they worked with SecondScreen Networks to develop a one-screen simulation of two-screen behavior.
-
GrapevineStar Media Alert – TV Can Drive Social Media Activity
Symbols and messages associated with social media are proliferating on TV, and they’re getting through to TV viewers, according to a new survey of 1,000 U.S. adult TV viewers by Accenture, which revealed high levels of recall for social media messaging, as well as high rates of social media activity
-
Danica Patrick in NASCAR Event, NBA All-Star Event, Academy Award Event
Three of the largest media and entertainment events of the year are taking place on the same day…today. NASCAR, where all eyes will be on Danica Patrick, the impact of her winning will change, I dare say increase the size and demographic quality of the NASCAR audience. Her winning would be huge…What do you think?
-
Magic Johnson, Sean “Diddy” Combs, Robert Rodriquez…Comcast NBC Universal…Minority Networks
On Tuesday, Comcast said it would will carry four new independent channels from Earvin “Magic” Johnson, Sean “Diddy” Combs, “Desperado” director Robert Rodriguez, and Spanish language TV veteran Constantino “Said” Schwarz.
-
GrapevineStar Media Alert – Internet-Only TV Homes Surge 22.8%, Spend 9% Of TV Time Online
Nielsen issued a new report to clients Wednesday showing that the number of U.S. households that bypass cable or satellite TV and subscribe only to broadband Internet access has grown dramatically in the past year, and not surprisingly, they spend dramatically more time watching TV over the Internet.
-
Screen Actors Guild Honors Outstanding Film And Television Performances at 18th Annual Screen Actors Guild Awards®
Screen Actors Guild presented its coveted Actor® statuette for the outstanding motion picture and primetime television performances of 2011 at the “18th Annual Screen Actors Guild Awards®” in ceremonies attended by film and television’s leading actors,
-
Agency Execs Launch Social TV Platform…Spin off of Circ.us
Backed with a $400,000 round of seed capital, Swords and Broitman have teamed up with Edward Babbage, former CEO of electronic music company Resonant Vibes, to launch TV Dinner, whose initial application, not surprisingly, has been created for the iPad, but which will be adapted to other consumer electronic interfaces that people use in conjunction with their TV viewing.
-
24/7 Writing Classes – Copywriting, Storytelling, TV, Film, Scripts – Learn at Your Pace
What’s keeping you from taking that writing class you’ve been dreaming about? Whether you’re concerned about the time investment, cost, or technicalities of taking an online course, you’ll find Writers University makes it easy and affordable to receive life-changing writing instruction from world-renowned experts.
-
Social Media Analyst Advisory Alert – Be Smart, Be Social
A few market shifts are painting a much clearer picture. Understanding “smart” platforms and devices, and what defines “social TV” content engagement, especially for the younger generations, is crucial to content business models in a “content everywhere” world.
Basically, multi-screen content strategy for 2012 and beyond is all about being “smart” and being “social.” -
Changing The Channel: Online Video Has A TV Problem
Online video is going to be just like TV. We all hear that at conferences; we all read it in the trades. It has been positioned as a good thing. After all, the creative components of online video open the same emotional and active option that a TV spot does.
-
GrapevineStar Mobile Trend Alert – Globality and Mobility – Mobile Computing Growing Faster than TV & Radio Did
The growth of the internet and mobile computing are two major trends in technology that have happened faster than the adoption of radio and television. While there are 835 million smartphone users now, the potential for growth is huge, since there are 5.6 billion mobile phone users.
-
GrapevineStar Media Trend Alert – STRATA SURVEY: Advertising Demonstrates Resilience in Tough Economy; Digital Puts Pressure on TV
The STRATA survey suggests its now a tight race for the top advertising avenues. Local TV remains the medium of choice (35%), though it is just barely beating out Digital (34%),
