Tag Report: ‘TV’
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4 reasons online TV is still a pipe dream
ABC will become the first broadcaster to launch its own live-streaming app this week. But before you start cutting your cord, know that true online TV isn’t quite here — not yet, anyway.
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People Are People Are People: The Future Of Video
The Newfront is a digital content event similar to the TV industry’s upfront. The Newfront also one big soiree, and lots of fun, usually including many celebrities, TV icons, and senior executives.
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This Upfront, Will Digital Video Be Bought Like TV?
I believe this is the year video will begin to close the gap with television in the upfront marketplace. Hear me out.
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Media Review – Top Ten Trends for Telcoms, Media, TV & Content
nforma Telecoms & Media (publisher of IP&TV News) has revealed its Top 10 trends for 2013 for the telecoms and media sectors. Five of the predictions relate directly to telecoms operators and the other five cover the TV, digital media and OTT communications sector.
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Consumers! Will You Pay For YouTube Channels?
YouTube so far is distancing itself a bit from the story—nothing to announce, they say. But it’s not flat out dismissing it. Grapevine Star asks you the consumer…Will you pay for a YouTube Channel?
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The 4 C’s – What’s Keeping Global Marketers Up At Night?
“It takes 20 years to build a reputation and less than five minutes to ruin it. If you think about that, you’ll do things differently. “ (Warren Buffett)
Whether it’s a tweet, a post on your Facebook wall, a video upload, or a simple online transaction, the reality is that your brand is on air 24/7.
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Media Alert – ‘Variety’ Relaunches In Print, Adds Streaming Content Online
Variety will try to differentiate itself from longtime rival Hollywood Reporter, which several years ago also took the glossy mag route, though with an emphasis on lifestyle and celebrity features to make it more of an upscale consumer pub.
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GrapevineStar Media Events Alert – March 18th thru May 2013
List of media events from New York to Los Angeles, mobile, media buying, marketing, TV, Film, internet, social media events and more…
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Grapevine Star Event Alert – Licensing Expo 2013 – Brands & Licensing
More than 300 leading companies have already committed to exhibit and 82 of them are brand new to the show. 50% of the show floor is made up of fashion, art & design and corporate brands while entertainment and character brands make up the other half.
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Nielsen’s Expansion of Household Definition.. Sign of Things to Come
Nielsen’s Expansion of the Household Definition Is A Sign of Things to Come by P.J. Bednarski, for MediaPost Nielsen’s announcement last week that it will begin counting “non-traditional” ways of watching television in the 2013-14 season probably won’t radically upset the apple cart; Brian Furhrer, a senior vice president at Nielsen, told MediaPost’s Joe Mandese [...]
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GrapevineStar Trend Alert – Mobile Apps Offer Restaurants, Food Brands Marketing Opportunity
In fact, half of media-savvy mobile users now have at least one restaurant-specific app on their devices, according to new survey-based research from the Interactive Advertising Bureau in partnership with social TV rewards startup Viggle.
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GrapevineStar Media & Brands Salutes – Bradford License India
India’s first complete licensing solution provider formed with the objective to increase awareness and support the growth of licensing in the country. Bradford Licensing LLC and Franchise India Group, we bring the expertise of over 24 years in the licensing industry
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GrapevineStar – CES Grows More Important To Digital Video Ad Community
CES’s attendee base has changed over the past few years. Some agencies are sending more than 30 people to Las Vegas this year to meet with clients and learn how the new technologies can help with their 2013 marketing and media strategies.
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GrapevineStar Media Alert – TV Should Lead Push To Reduce Violence
GrapevineStar salutes TVNewsCheck and Harry A. Jessell for publishing the opinion regarding TV’s role in leading to reduce violence. We would like to add that New Media and Entertainment industry must join this movement and show leadership in reducing violence.
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Grapevine Star Media Event Alert – Social Media Insider Summit
February 10 – 13, 2013, South Seas Island Resort, Florida – Join major players in social media and marketing at MediaPost’s sixth Social Media Insider Summit. Executives will tell you what they think the outlook is for such foundational platforms as Twitter, Facebook and LinkedIn.
