Tag Report: ‘trends’
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Using Social Rewards To Monetize The Social Web
Retailers deserve more from social media. Although this new tool has had a profound impact on communications and collaboration between merchants and customers, it has done little to actually drive real incremental sales for serious e-commerce companies. But this can change.
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Mobilizing the masses: How Facebook can transform its mobile risk into success
Among the many compelling sections of Facebook’s landmark S-1 filing last week—which included Zuck’s “The Hacker Way” founder’s letter, its $1 billion in profits last year and of course, the money spent on private jets—one area really stood out among the numbers and hyperbole. The risk, and of course on the flip side, massive opportunity, that mobile represents to the future of Facebook.
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GrapevineStar Agency Alert – WPP’s MJoule Enters China’s Mobile Market
WPP agencies GroupM and Tenth Avenue have joined forces to launch a mobile marketing presence in China through the acquisition of local mobile agency Wisereach. The new entity, known as MJoule, will combine assets of Tenth Avenue’s mobile specialty unit Joule with the existing mobile operations of GroupM in China.
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GrapevineStar Trend Alert – Moms are Mobile, Moms World is Mobile, Smartphones, Tablets
Today’s marketers need to focus on reaching mom on the go – on her smartphone or tablet. As I’ve mentioned before, a recent EMarketer study found that moms are spending significantly more time browsing on their mobile devices than on their PCs
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Celebrities Bring Star Status to CES
Justin Bieber, 50 Cent, Tom Hanks, Xzibit, Jay-Z, Snooki and Ryan Seacrest all shared the stage with consumer electronics at the 2012 International Consumer Electronics Show in Las Vegas. This generous showing of celebrities brings a slice of Hollywood to CES.
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Media Branding Alert – The Case for Renaming ‘Gaming’
From marketing VPs to moms and far too many others, “gaming” has a bad rap. It’s a multi-billion dollar industry capable of influencing business strategies, education and society itself. But could simply giving it a clever new name be all that’s needed to win game theory the business cred it deserves?
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GrapevineStar Media Trend Alert – The Mobile Revolution is Here.
2011 saw smartphone and tablet shipments outpace computer purchases for the first time and the world’s largest search engine spend over $12 billion to snatch one of the world’s largest mobile device manufacturers.
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Gaming Trend Alert – Location-Based Gaming Presents Great Ad Opportunities
Two huge trends have swept the mobile marketplace over the past few years: mobile gaming and location-based social networking. Between 70% and 80% of all mobile downloads are games, and 72.8 million people in the U.S. will play games on their mobile devices this year.
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Happy New Year! and Thank You for a Great 2011
GrapevineStar, takes this time, the first day of 2012 to Thank the visitors and viewers of GrapevineStar’s media and brand networks. We want to thank for all of your positive comments regarding our content. We look forward to making the GrapevineStar network even better and bigger in 2012.
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Trend Alert – Trends for 2012: How Teen Social Media Behavior Will Impact Marketing Strategies
How teens interact with the social Web can be valuable indicators of future trends in social engagement and can give us some insight into what to expect in the new year and beyond. Their social behavior will be key to helping marketers inform social marketing and engagement strategies. The trend that stands out for me in 2012, and should be top of mind for marketers,
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GrapevineStar Small Business Alert – Marketing Trends for Local Merchants
New marketing trends data from MerchantCircle’s 7th survey of small business owners across the U.S. reveals that Group deals are experiencing steady growth among local merchants. Nearly 12% of local merchants now report (December, 2011) having offered a daily deal, up 33% since the last MerchantCircle survey in June 2011.
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GrapevineStar Media Trend Alert – 2012 Predictions For Marketing To Moms
Women and, more specifically, moms have been quite the marketing focus in 2011 and that trend will continue in 2012. Their influence over an estimated $2.4 trillion in household spending will continue to make them the focus of brands for some time to come. What will be the key to success with moms? Here are five important considerations.
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Social Media Analysts Alert – Social Media and Email Top Growing Marketing Budgets For 2012
A recent StrongMail survey, conducted by Zoomerang in November, reflects the attitudes of business leaders about their planned marketing budgets, priorities and challenges for 2012, revealing a healthy outlook for marketing budgets with 51% of companies increasing and 41% maintaining current levels.
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Media Marketing Trend Alert – Tech Marketing Budgets Up for 2012; Digital Dominates
In a new global research report released today by IDG Research Services, two-thirds of the technology marketers surveyed said they expect their budgets to rise on average 3.5% next year compared to this year. Digital programs will capture half the spend with 58% on demand generation and 42% on branding. Events is second at almost 24%.
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Social is big. Video is big. E-commerce is big. But social video commerce?
I’m a natural skeptic when it comes to buzzwords like this. That’s why I jumped at the opportunity to host a webinar with retailers Crutchfield and Advance Auto Parts to try and dissect this latest video trend like a seventh grader working on his first lab frog. Let’s bypass the fluff. Enjoy!
