Tag Report: ‘Social Media’
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GrapevineStar Event Alert – Social Mobile Commerce – SoMoLo Summit – South Beach, Singapore, San Francisco
These Social Commerce events bring together a diverse group of leaders who are continually shaping the future of the industry.
Subscriber base comprises of over 150,000 companies, merchant brands, executives and investors within social, mobile and local commerce. -
GrapevineStar Media Event Alert – Social Media’s Next Stage
At this August’s Social Media Insider Summit, MediaPost’s fifth, major players in social media and marketing will grapple with these issues, and others affecting the future of this still burgeoning industry. Executives will tell you what they think the outlook is for such foundational platforms as Twitter, Facebook and LinkedIn.
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GrapevineStar Entertainment Technology Trend Alert – Createasphere
Createasphere is a global community builder for the entertainment technology industry, advancing technology and careers through our Expos, Conferences, and online offerings.
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GrapevineStar Media – How To Become The (Video Part Of) Huffington Post In Three Steps
Huffington Post did many things well, in my opinion, and I find their one of their strategies interesting to learn from – its video strategy.
How to Follow Huff Post’s model, here are three ways to build a meaningful video business from scratch: -
GrapevineStar Media Alert – TV Attention Suffers A Big Hit From Second Screens
Researchers at Hill Holliday have found in some very early and tentative work that the level of distraction from TV screens by smartphones and tablets may be even more severe than some suppose. While not a rigorous field test of living room behaviors, they worked with SecondScreen Networks to develop a one-screen simulation of two-screen behavior.
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Social Media Analysts Alert – Socializing the Sales Funnel
Socializing The Sales Funnel – Beauty Products L’Oreal by Gavin O’Malley for MediaPost Socializing the Sales Process Has social broken apart the sales funnel? Blended it together is more like it, according to Jason Yau, Integrated Marketing Communications Manager at L’Oreal. During his afternoon keynote at OMMA Social, Yau broke down L’Oreal’s social strategy, and its [...]
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GrapevineStar – Social Media Analysts Alert – Social Media Spending to Double by 2016
While GM may be disappointed with Facebook, plenty of other advertisers are still interested in social media, judging by the latest forecast from BIA/Kelsey, which predicts total social media advertising revenues will more than double over the next four years, jumping from $4.8 billion in 2012 to $9.8 billion this year.
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New Media Trend Alert – Online Companies Ignoring Lucrative 50+ Demographic
Web companies are ignoring the lucrative 50+ demographic Dylan Tweney for VentureBeat If you found that 60 to 80 percent of your customers belonged to a particular demographic, you’d probably retarget your marketing and product development efforts to focus on that market. Yet many internet companies are failing to do just that. The population in question [...]
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GrapevineStar Brands Event Alert – Digital Kids® 2012, Media & Entertainment Event
Digital Kids provides insight into the latest strategies, technologies and techniques. We bring an incredible amount of brain power together under one roof. The show is a ‘must-attend’ event for entertainment and media companies looking to compete in the digital space.
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GrapevineStar Media Alert – TV Can Drive Social Media Activity
Symbols and messages associated with social media are proliferating on TV, and they’re getting through to TV viewers, according to a new survey of 1,000 U.S. adult TV viewers by Accenture, which revealed high levels of recall for social media messaging, as well as high rates of social media activity
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How To Make Friends And Influence Facebook Fans
Forrester Research created the “Facebook factor” to identify how much more likely Fans are to purchase a brand’s products or services. The method, based on logistic regression modeling, requires brands to ask four questions around the following themes: being a Facebook fan of the brand, likelihood to purchase, amount of money spent in the past 12 months, and probability to recommend.
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Why video games are good for you — the cheat sheet
Relax, parents. Video games are good for you and your kids. So argues Scott Steinberg, author of The Modern Parent’s Guide series for high-tech parenting.
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Pretty in Pinterest: Beauty giant Sephora integrates pin-boards
Beauty retailer Sephora has just become one of the first retailers to fully integrate with digital pin-board Pinterest by adding a “Pin It” button to every one of its 14,000 products.
Sephora staffers will also highlight their favorite products on Pinterest pinboards. Following a meteoric rise, Pinterest is now the third most visited social network in the U.S. after Facebook and twitter. -
GrapevineStar Media Events Calendar 2012
Media and Entertainment Professionals here is the current MediaPost Media Events calender for the balance of 2012. GrapevineStar is dedicated to being a leading digital and social media resource for media and entertainment professionals. Do not forget to join our Media and Entertainment Professionals Group on LinkedIn and Facebook
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SXSW Interactive 2012 Recap
As a first-time South by Southwest Interactive (SXSWi) attendee, I thought it would be helpful to provide a newbie’s perspective on the mad-cap annual conference in Austin. I attended 3 of the 5 days, which gave me a fairly good perspective. Essentially, I distilled my visit into four distinct experiences: networking, sessions, technology and marketing. Based on value received, I’ve tiered the experiences in order, from highest to lowest.
