Tag Report: ‘Social Media Analysts’
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Grapevine Star Media Trend Alert – Google+ Gaining Ground With Brand Marketers
The Social Share report from BrightEdge charts the growth of brands on Google+ and YouTube. The findings, which analyze social media adoption trends for the BrandZ top 100 global brands, suggest new audiences for brand marketers.
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GrapevineStar Media Trends Alert – 2012 Top Ten Social Brands
Research conducted by the social-media analytics firm Infegy — which has ad-agency clients such as MEC and Ogilvy PR — found that Twitter was far and away the most “social brand” of 2012 with mentions in more than 2.8 billion posts.
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GrapevineStar Salutes Digital Divas Worldwide – Roll Out the Red Carpet
With the power to influence and money to spend, Digital Divas are worthy of red carpet treatment. Make it easy for them to engage with you and your brands anywhere, and then listen to – and act on – what these brand advocates say.
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Making Video Truly Social
Facebook, Twitter, Pinterest, Etsy, Instagram — we refer to sites like these as social. Yet YouTube, despite its massive popularity, doesn’t make it into that category very often — presumably because it’s video-based.
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Grapevine Star Media Event Alert – Social Media Insider Summit
February 10 – 13, 2013, South Seas Island Resort, Florida – Join major players in social media and marketing at MediaPost’s sixth Social Media Insider Summit. Executives will tell you what they think the outlook is for such foundational platforms as Twitter, Facebook and LinkedIn.
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Global media and entertainment CEOs see digital media as a significant driver of future growth:
Ernst & Young’s latest CEO study Opportunity and optimism: How CEOs are embracing digital growth. Surveys with CEOs from global media and entertainment companies with combined annual revenues exceeding US$300 billion.
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New Media Trend Alert – Online Companies Ignoring Lucrative 50+ Demographic
Web companies are ignoring the lucrative 50+ demographic Dylan Tweney for VentureBeat If you found that 60 to 80 percent of your customers belonged to a particular demographic, you’d probably retarget your marketing and product development efforts to focus on that market. Yet many internet companies are failing to do just that. The population in question [...]
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GrapevineStar – Cause, Character and Content Media Solutions at NAB
The largest gathering of TV buyers – from small to medium to major networks and international affiliates – all shopping for content solutions to grow audiences and advertising revenue. Find the perfect delivery channel or digital distribution partner.
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Social Media Analysts™is Right for Small Business
Social Media Analysts will operate as a separate business within GrapevineStar’s media division. The programs and services are offered through its website, www.socialmediaanalysts.com
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Pretty in Pinterest: Beauty giant Sephora integrates pin-boards
Beauty retailer Sephora has just become one of the first retailers to fully integrate with digital pin-board Pinterest by adding a “Pin It” button to every one of its 14,000 products.
Sephora staffers will also highlight their favorite products on Pinterest pinboards. Following a meteoric rise, Pinterest is now the third most visited social network in the U.S. after Facebook and twitter. -
Social Media Alert – Instagram Deal Sharpens Facebook’s Mobile Focus
Instagram will continue to operate as an independent business under the same name. Facebook CEO Mark Zuckerberg said in a post that the acquisition would enhance the ability of Facebook users to upload and exchange photos among family and friends.
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SXSW Interactive 2012 Recap
As a first-time South by Southwest Interactive (SXSWi) attendee, I thought it would be helpful to provide a newbie’s perspective on the mad-cap annual conference in Austin. I attended 3 of the 5 days, which gave me a fairly good perspective. Essentially, I distilled my visit into four distinct experiences: networking, sessions, technology and marketing. Based on value received, I’ve tiered the experiences in order, from highest to lowest.
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GrapevineStar Media Rumor Alert – Will CNN buy Mashable for $200M?
Salmon said that a source told him that CNN will announce the deal on Tuesday. We are checking with Mashable for confirmation but are unable to confirm anything at the moment. If true, it would be the latest marriage of old and new media in a changing landscape of internet news.
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Social Media Analysts Alert – Social-Media Spending Is Going to Explode!
Facebook is prepping for a massive IPO, Twitter is focusing its business exclusively on advertising and nearly three-fifths of digital decision-makers polled last fall said they plan to boost their social-media-ad spend over the next 12 months.
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Social Media Analysts Alert – Sprinklr Pioneers Social Media Management
Social media management refers to an organization’s ability to manage a disparate social media environment. It allows companies to internally collaborate across teams, departments and geographies to externally publish to and manage conversations across multiple accounts and social media channels.
