Tag Report: ‘online’
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New Media Trend Alert – Online Companies Ignoring Lucrative 50+ Demographic
Web companies are ignoring the lucrative 50+ demographic Dylan Tweney for VentureBeat If you found that 60 to 80 percent of your customers belonged to a particular demographic, you’d probably retarget your marketing and product development efforts to focus on that market. Yet many internet companies are failing to do just that. The population in question [...]
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Media Alert – What Should Yahoo Do To Be A Growth Company?
. “I would add they should increase their focus on great digital short and long form content that makes us all say Yahoo! Media & Entertainment Professionals worldwide, large and small all understand one thing. Good Content is Still King, and no one dominates that space (original online cause and character rand based content) on the internet yet!
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GrapevineStar Media Alert – Internet-Only TV Homes Surge 22.8%, Spend 9% Of TV Time Online
Nielsen issued a new report to clients Wednesday showing that the number of U.S. households that bypass cable or satellite TV and subscribe only to broadband Internet access has grown dramatically in the past year, and not surprisingly, they spend dramatically more time watching TV over the Internet.
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GrapevineStar Media & Brands Salutes DeViantArt.com
The world’s largest online art community
Proudly showing 180 million pieces of art to over 18 million artists and art appreciators
Deviously serving the art and skin community for 4,168 days -
YouTube Redesigns Its Web Site to Promote Personalized Video Channels
YouTube, a popular sites on the Web, has always been a bit overwhelming, with its avalanche of videos, over 48 hours of which are uploaded each minute. YouTube has introduced a revamped Web site to help people wade through all of those videos and see the ones they care about most every time they visit the site.
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How Big is the Internet? How many Websites are there?
Everyone understands that the internet is big, how big is it?
What happened with the Internet in 2010?
How many websites were added? How many emails were sent? How many Internet users were there? This post will answer all of those questions and many, many more. If it’s stats you want, you’ve come to the right place. -
GrapevineStar Trend Alert – Survey: YouTube Is The Most Powerful Social Brand Among Teenagers
In a survey that was conducted by Harris Interactive earlier this month among American teenagers ages 13-24, one of the most surprising findings revealed that the most powerful or in their words, the brand with most equity in social media is actually YouTube, and not Facebook.
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GrapevineStar Media Trend Alert – STRATA SURVEY: Advertising Demonstrates Resilience in Tough Economy; Digital Puts Pressure on TV
The STRATA survey suggests its now a tight race for the top advertising avenues. Local TV remains the medium of choice (35%), though it is just barely beating out Digital (34%),
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GrapevineStar Media Trend Alert – Newspaper Web Traffic Up 20%
Newspaper sites saw a 21% boost in traffic — as well as strong performance in unique visitors and time spent — during September, according to the Newspaper Association of America.
By Staff of Newspaper Association of America -
GrapevineStar Media Event Alert – BlogWorld & New Media Expo
BlogWorld & New Media Expo, the world’s largest social media event, features over 200 speakers, three days of cutting-edge conference sessions, a resource-packed tradeshow, and great evening networking mixers.
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GrapevineStar Media Trend Alert – Key Trends in Digital Advertising
A vast array of technologies and trends are transforming online marketing. Because it’s hard to wade through the changes, we’ve whittled them down to six that are significant.
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Psychology Of New Moms Fits New Media and Direct Marketing Perfectly
The latest generation of moms, really whether they are truly GenY digital natives or 40-something first-time moms, all know that the best place to seek out new information is online, social media and other sites. While we have learned that consumers have become accustomed to researching products online prior to purchase, the DMA study found that 95% of new moms go the next step and seek out digital direct offers online.
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GrapevineStar Media & Entertainment Alert – Growing China and India Media Markets
GrapevineStar, a leading source for media and entertainment intelligence announces and salutes AdAge Global and their most recent reports on the Media and Entertainment markets in China and India. .Ad Age Insights is offering two comprehensive new industry reports examining opportunities for media, marketers and agencies in China and India.
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GrapevineStar Media Trends Alert – Future of Social Media & Old Media is in Niches
Like newspapers, portals like AOL and Yahoo are confronting the cold fact that there is less general interest in general interest news. Readers have peeled off into niche trend verticals of information — TMZ for gossip, Politico for politics, Deadspin for sports and GrapevineStar for new media and (entertainment) brand news and information. The question is what happens to the smaller blogs when gobbled up by the big players?
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Media Alert – Debut of Nielsen’s Campaign ,Target Rating Points (TRPs) into the Online World
There’s been a lot of debate surrounding the long-awaited debut of Target Rating Points (TRPs) into the online world, courtesy of Nielsen’s Campaign Ratings, which seek to validate impression delivery by age and sex. On one side, there’s recognition that TRPs finally allow big brand TV advertisers a more apples-to-apples comparison between offline and digital metrics.
