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Tag Report: ‘Nielsen’

  • Nielsen’s Expansion of Household Definition.. Sign of Things to Come

    Nielsen’s Expansion of the Household Definition Is A Sign of Things to Come by P.J. Bednarski, for MediaPost Nielsen’s announcement last week that it will begin counting “non-traditional” ways of watching television in the 2013-14 season probably won’t radically upset the apple cart; Brian Furhrer, a senior vice president at Nielsen, told MediaPost’s Joe Mandese [...]

  • Grapevine Star – A Media & Entertainment Look at the NFL Super Bowl

    Big names and personalities in the 2013 Super Bowl which players are advertising friendly.
    The history of entertainment at the Super Bowl

  • GrapevineStar Media Alert – Nielsen To Acquire Arbitron

    NIELSEN has agreed to acquire all of the outstanding common stock of ARBITRON for $48 per share in cash, representing a premium of approximately 26% to ARBITRON’s closing price on DECEMBER 17, 2012.

  • GrapevineStar Media Alert – Nielsen launches campaign to measure ad effectiveness across screens

    That’s the question ratings company Nielsen aims to answer with Cross-Platform Campaign Ratings, a new product that allows brands to measure and compare the effectiveness of ad campaigns on television and online.

  • Nielsen: Global Ad Spend Up 3.1% to $128 Billion

    Internet advertising grew by 12.1 percent, the most of any media channel, but still only accounted for 2.6 percent of the quarter’s total ad spend (equivalent to outdoor advertising’s spend share). Meanwhile TV dollars rose by 2.8 percent and ate up 61.9 percent of total ad spend.

  • GrapevineStar Media Alert – Internet-Only TV Homes Surge 22.8%, Spend 9% Of TV Time Online

    Nielsen issued a new report to clients Wednesday showing that the number of U.S. households that bypass cable or satellite TV and subscribe only to broadband Internet access has grown dramatically in the past year, and not surprisingly, they spend dramatically more time watching TV over the Internet.

  • Media Alert – Debut of Nielsen’s Campaign ,Target Rating Points (TRPs) into the Online World

    There’s been a lot of debate surrounding the long-awaited debut of Target Rating Points (TRPs) into the online world, courtesy of Nielsen’s Campaign Ratings, which seek to validate impression delivery by age and sex. On one side, there’s recognition that TRPs finally allow big brand TV advertisers a more apples-to-apples comparison between offline and digital metrics.

  • Grapevine Star Mobile Trend Alert – Google, Android, Apple, IPhone lead the Way According to Nielsen Survey

    The latest Nielsen survey of U.S. consumers shows that the Android may be a friendly monster robot, but it is eating the market. Among those polled, 43% now own a phone based on the Google mobile OS. And the momentum is with the platform. Among those who have purchased a smartphone in the last three months, 56% bought an Android model.

  • Nielsen Cross Media Report – Understanding The Video Consumer

    GrapevineStar Media is providing this insight into the video consumer from Nielsen for its media and entertainment audience. This report is comprehensive, covering mobile devices, traditional TV and the Internet. “This, (Nielsen Cross Media Report) is the most complete video focused media report we have seen this year” says Jacob Miles, CEO GrapevineStar Media

  • GrapevineStar Trend Alert – India Social Media Report Edition 2 Released

    Findings from India Social Media Survey, Edition 2, jointly conducted by Blogworks, one of India’s most respected social media consulting firms and NM Incite (A Nielsen/ McKinsey Company) were released today at IndiaSocial Summit 2010, here are the quick highlights -

  • Most Active Mobile – Talk and Text Users

    Nielsen: African-Americans, Women, Southerners Tops in Talking, Texting by Mark Walsh for MediaPost When it comes to talking and texting on mobile phones, African-Americans, women and Southerners are the most active users, according to data released today by Nielsen. African-Americans use the most voice minutes, more than 1,300 a month on average, followed by Hispanics [...]

  • Nielsen, McKinsey Merge Social Media Practices, Begin Working With Select Pilot Clients

    Nielsen, McKinsey Merge Social Media Practices, Begin Working With Select Pilot Clients by Joe Mandese, Media Post Nielsen Co. and management consultant McKinsey & Co. this morning unveiled N M Incite, a joint venture to monitor and analyze the impact social media has on companies. The companies said that Nielsen’s existing social media tracking division, [...]

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