Tag Report: ‘nab’
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GrapevineStar – CES Grows More Important To Digital Video Ad Community
CES’s attendee base has changed over the past few years. Some agencies are sending more than 30 people to Las Vegas this year to meet with clients and learn how the new technologies can help with their 2013 marketing and media strategies.
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GrapevineStar Media Event Outlook 2013 – NAB Show to Debut Connected Media World
Connected Media World will include companies specializing in “social TV,” application development, connected cloud services, broadband TV and OTT services. The exhibit area will also include a demonstration stage and offer educational programming for NAB Show attendees.
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GrapevineStar – Cause, Character and Content Media Solutions at NAB
The largest gathering of TV buyers – from small to medium to major networks and international affiliates – all shopping for content solutions to grow audiences and advertising revenue. Find the perfect delivery channel or digital distribution partner.
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Grapevine Star Media Alert – NAB to Live Stream Select Sessions
NAB SHOW, WHERE CONTENT COMES TO LIFE, is going strong in Las Vegas, Do not forget media and entertainment professionals to take advantage of the live streaming of select sessions. “What a Great Show, one of the best ever” says Jacob Miles, CEO of GrapevineStar Media
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GrapevineStar Media Alert – TV Can Drive Social Media Activity
Symbols and messages associated with social media are proliferating on TV, and they’re getting through to TV viewers, according to a new survey of 1,000 U.S. adult TV viewers by Accenture, which revealed high levels of recall for social media messaging, as well as high rates of social media activity
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Television Bureau of Advertising’s Lanzano Touts Power Of Mobile Digital TV
“Mobile is such an exciting opportunity because consumers overwhelmingly want the ability to watch live programming on their mobile devices,” he said. “Advertisers are beginning to see mobile DTV as the next great marketing opportunity.”
