Tag Report: ‘Mobile’
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Social Media Alert – Instagram Deal Sharpens Facebook’s Mobile Focus
Instagram will continue to operate as an independent business under the same name. Facebook CEO Mark Zuckerberg said in a post that the acquisition would enhance the ability of Facebook users to upload and exchange photos among family and friends.
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With 4 women leading 300 men, Game Insight will triple revenues in 2012
Game Insight has quietly become a big force in mobile. The Moscow-based game publisher owns a majority stake in 15 game studios with more than 300 developers. The company has published dozens of games on Android and iOS. And it is run by five women.
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GrapevineStar Media Salutes Hearst as they Mark their 125th Anniversary
GrapevineStar salutes Hearst, a global media and information leader who’s reach extends to more than 100 countries. “We salute the vision and persistence of William Randolph Hearst who started the company in March 1887. GrapevineStar Media shares Hearst’s belief that media innovation leads to media progress” says Jacob Rudolph Miles III, Founder of GrapevineStar
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Tablet Ads Have Twice Interaction Rate Of Phones
Almost a quarter (24%) of tablet owners and 11% of smartphone owners have clicked an ad they were viewing on their respective devices to learn more about a product or promotion, according to data released last week by Nielsen. Doubling the screen size may not always double the interaction rate, but it seems to help.
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GrapevineStar Trend Alert – Mobile & Social Media Revenue Accelerating At 30%
The PQ Media U.S. Mobile & Social Media Forecast 2012-16 identified 3 broad sectors of mobile & social media, starting with performance in 2011:
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Mobilizing the masses: How Facebook can transform its mobile risk into success
Among the many compelling sections of Facebook’s landmark S-1 filing last week—which included Zuck’s “The Hacker Way” founder’s letter, its $1 billion in profits last year and of course, the money spent on private jets—one area really stood out among the numbers and hyperbole. The risk, and of course on the flip side, massive opportunity, that mobile represents to the future of Facebook.
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GrapevineStar Agency Alert – WPP’s MJoule Enters China’s Mobile Market
WPP agencies GroupM and Tenth Avenue have joined forces to launch a mobile marketing presence in China through the acquisition of local mobile agency Wisereach. The new entity, known as MJoule, will combine assets of Tenth Avenue’s mobile specialty unit Joule with the existing mobile operations of GroupM in China.
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GrapevineStar Trend Alert – Moms are Mobile, Moms World is Mobile, Smartphones, Tablets
Today’s marketers need to focus on reaching mom on the go – on her smartphone or tablet. As I’ve mentioned before, a recent EMarketer study found that moms are spending significantly more time browsing on their mobile devices than on their PCs
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GrapevineStar Media Trend Alert – The Mobile Revolution is Here.
2011 saw smartphone and tablet shipments outpace computer purchases for the first time and the world’s largest search engine spend over $12 billion to snatch one of the world’s largest mobile device manufacturers.
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GrapevineStar New Media Trend Alert – Media Futures: Companies Embrace Social, Mobile Or Exit Stage
2012 will be a tipping point as exploding mobile-connected consumer adoption reshapes all business structure, process and economics. The chasm will deepen between companies integrating anywhere connections into every level of their operations and those that don’t.
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Gaming Trend Alert – Location-Based Gaming Presents Great Ad Opportunities
Two huge trends have swept the mobile marketplace over the past few years: mobile gaming and location-based social networking. Between 70% and 80% of all mobile downloads are games, and 72.8 million people in the U.S. will play games on their mobile devices this year.
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GrapevineStar Media Trend Alert – Launchfest at CES, Social Media & Mobile Trends
Meet over 1000 business executives and decision makers from consumer electronics, media, mobile, entertainment, sustainable ventures, advertising, technology, digital media, law, finance, blogging, banking, investing, marketing, web services, web applications, and retail.
ATTRACTING FUNDING, SOCIAL MEDIA, MOBILE TRENDS -
Social Media Analysts Alert – Social Media and Email Top Growing Marketing Budgets For 2012
A recent StrongMail survey, conducted by Zoomerang in November, reflects the attitudes of business leaders about their planned marketing budgets, priorities and challenges for 2012, revealing a healthy outlook for marketing budgets with 51% of companies increasing and 41% maintaining current levels.
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GrapevineStar Media Event Alert – CES, The Innovation Event for Technology, Entertainment and Media
The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the $190 billion U.S. consumer electronics industry. More than 2,000 companies enjoy the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion, standards development and the fostering of business and strategic relationships. CEA also owns and produces the International CES – The Global Stage for Innovation.
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Get Smarter with TIA Market Intelligence with TIA’s ICT Market Review and Forecast!
Did you know that …
• The total for U.S. communications industry spending for 2011, including services, is expected to top a trillion dollars by the end of 2011, up from $985 billion in 2010.
• Overall global communications spending for 2011 – including the United States – will reach $4.34 trillion dollars, and is forecast to top $5 trillion by 2013.
• Asia Pacific overtook Europe to become the world’s largest telecommunications market at $1.19 trillion by the close of 2010. Europe was second at $1.14 trillion, followed by the United States.
