Tag Report: ‘mediapost’
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GrapevineStar Media Events Calendar 2012
Media and Entertainment Professionals here is the current MediaPost Media Events calender for the balance of 2012. GrapevineStar is dedicated to being a leading digital and social media resource for media and entertainment professionals. Do not forget to join our Media and Entertainment Professionals Group on LinkedIn and Facebook
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Social Media Analysts Trend Alert – Small Business Embraces Social Media
More small businesses are embracing social media for advertising and marketing, according to a new survey of 1,972 small businesses by Constant Contact — a finding which bodes well for local and location-based social media ad spending in the long term.
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Media Trend Alert – Marketers: Mobile Social Networking Scores With Users
Social networking applications on mobile devices rate highly for reach, frequency and time spent, according to new research from Experian Simmons that used metering technology to track usage of U.S. smartphone owners between March and July this year.
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Media Alert – Debut of Nielsen’s Campaign ,Target Rating Points (TRPs) into the Online World
There’s been a lot of debate surrounding the long-awaited debut of Target Rating Points (TRPs) into the online world, courtesy of Nielsen’s Campaign Ratings, which seek to validate impression delivery by age and sex. On one side, there’s recognition that TRPs finally allow big brand TV advertisers a more apples-to-apples comparison between offline and digital metrics.
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GrapevineStar Mobile – IPhone 5 Fetish Officially Off the Hook
For those who managed to avoid the flood of speculation, it is still unclear whether we will be seeing one or two models from Apple. Whether voice control will be part of the new iPhone. Whether we get a new shape and size and display dimensions. What the new camera capabilities will be. If enhanced network speeds are in the mix. How much memory the thing will have.
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GrapevineStar Media Alert – 2011 & 2012 Media Events Calender
GrapevineStar Media is focused on bringing its visitors, the most useful media and entertainment news, business events and conferences. We are proud of our affiliation with MediaPost and thank them for the hard work in putting together this extensive media event calender for the balance of 2011 and for you master planners we also have 2012. …..The GrapevineStar Media Team
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Next-Gen Moms: They’re Here With Their Own Rules. Are You Ready?
Who decides what’s right or wrong, allowed or forbidden, included or excluded? In most homes, the answer is mom. Moms of young children play a big role in what is deemed appropriate and acceptable for her family. But what are the criteria mom uses to decide what is in or out? With unprecedented access to information and to each other, this generation of moms is empowered, connected, informed and establishing its own sets of rules for families.
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Social Games Trend Alert – Between Club Penguin and Facebook, There Is Imbee
On that note, there are already a number of social networks for kids, including Club Penguin, where you can hang out with friends through Antarctic avatars, and Minyanville, a virtual world which helps teach kids about financial responsibility — but these sites are generally aimed at pre-teens. Meanwhile parents may be leery of letting tweens and younger teens use sites like Facebook and MySpace. In other words, there is a social network gap for the 8-14 crowd (a not inconsiderable cohort, numbering about 14 million or 4.5% of the U .S. population).
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PSA Spotlight Contributions By Young People
The 4H is in just about every community in the nation,” says Noel Ritter, associated creative director at Big River Advertising, the Richmond, Va. agency that created the campaign. “There are thousands and thousands of stories. One story by itself may not seem surprising, but once you see it’s a whole community of kids in this giant organization, then you realize it’s a whole revolution.”
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Trend Alert – Three Ways Brands Can Act More Like Partners On YouTube
Top YouTube Partners don’t just ask viewers to comment, they provide specific questions for their audiences to answer. A fine example of this comes from YouTube’s third most-subscribed-to channel, ShaneDawsonTV. Shane asks a specific question at the end of each of his videos, and viewers flock to the comments section. By just asking for people’s opinions, Shane has elicited more than 70,000 comments for each video. When was the last time a brand video asked for your opinion?
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AOL TO ACQUIRE ARIANNA HUFFINGTON AND HUFFINGTON POST
Arianna Huffington To Lead Newly Formed The Huffington Post Media Group Which Will Integrate All Huffington Post and AOL Content, Including News, Tech, Women, Local, Multicultural, Entertainment, Video, Community, and More
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Egypt Revolution is a Social Media Event……Who’s Next?
First of all, it seems clear that social media has, in fact, played a role in the Egyptian revolution and the upheavals in Tunisia and Algeria which preceded it. The fact that the Egyptian government banned Facebook and Twitter, then proceeded to shut down the Internet, is surely a recognition of the threat posed by digital communications.
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Trend Alert – Forrester Research – 2011 Mobile Trends
2011 will be the year of the “dumb” smartphone. Lower prices will drive mainstream adoption of smartphones — but new users are likely to be less engaged and active than iPhone or Android early adopters. But even the newer crop of smartphone users will consume more mobile media than ever before and show incremental usage of mobile data.
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Meredith Corporation Launches Video Network For Women
GrapevineStar salutes and congratulates Meredith Corporation,
For over 100 years, Meredith brands have been committed to providing women with information and inspiration to create a rich and meaningful life. By focusing on the core passions of family, home and self, they continue to play a vital role in the lives of 75 million* women.With its leadership in traditional and new media publications, Meredith has evolved into the leading media and marketing company focused on women.
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Social Media Works Best When You Have a Strategy that Integrates It.
The Ketchum-FedEx study discussed how companies could still achieve their social media objectives, whatever their engagement levels, noting that it was not necessary to always be a leader in the social media space. Companies should look at their goals and figure out if being a close follower or even an observer for a bit would be better suited to help its business.
Neotive Gateway Solutions is a leader in social media strategy development and integration. For more info www.neotive.com
