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Niche Trend News & Information™
GrapevineStar Media: Niche Trend News and Information

Tag Report: ‘marketing’

  • Nielsen: Global Ad Spend Up 3.1% to $128 Billion

    Internet advertising grew by 12.1 percent, the most of any media channel, but still only accounted for 2.6 percent of the quarter’s total ad spend (equivalent to outdoor advertising’s spend share). Meanwhile TV dollars rose by 2.8 percent and ate up 61.9 percent of total ad spend.

  • DoubleClick Metrics Give Publishers Trending Data

    Google introduced publisher metrics and benchmark data identifying trends in display advertising to answer questions behind industry assumptions on real-time bidding, mobile, video, display and more.

  • GrapevineStar Media – How To Become The (Video Part Of) Huffington Post In Three Steps

    Huffington Post did many things well, in my opinion, and I find their one of their strategies interesting to learn from – its video strategy.
    How to Follow Huff Post’s model, here are three ways to build a meaningful video business from scratch:

  • GrapevineStar – Social Media Analysts Alert – Social Media Spending to Double by 2016

    While GM may be disappointed with Facebook, plenty of other advertisers are still interested in social media, judging by the latest forecast from BIA/Kelsey, which predicts total social media advertising revenues will more than double over the next four years, jumping from $4.8 billion in 2012 to $9.8 billion this year.

  • SXSW Interactive 2012 Recap

    As a first-time South by Southwest Interactive (SXSWi) attendee, I thought it would be helpful to provide a newbie’s perspective on the mad-cap annual conference in Austin. I attended 3 of the 5 days, which gave me a fairly good perspective. Essentially, I distilled my visit into four distinct experiences: networking, sessions, technology and marketing. Based on value received, I’ve tiered the experiences in order, from highest to lowest.

  • GrapevineStar Media Salutes Hearst as they Mark their 125th Anniversary

    GrapevineStar salutes Hearst, a global media and information leader who’s reach extends to more than 100 countries. “We salute the vision and persistence of William Randolph Hearst who started the company in March 1887. GrapevineStar Media shares Hearst’s belief that media innovation leads to media progress” says Jacob Rudolph Miles III, Founder of GrapevineStar

  • Danica Patrick in NASCAR Event, NBA All-Star Event, Academy Award Event

    Three of the largest media and entertainment events of the year are taking place on the same day…today. NASCAR, where all eyes will be on Danica Patrick, the impact of her winning will change, I dare say increase the size and demographic quality of the NASCAR audience. Her winning would be huge…What do you think?

  • GrapevineStar Trend Alert – Mobile & Social Media Revenue Accelerating At 30%

    The PQ Media U.S. Mobile & Social Media Forecast 2012-16 identified 3 broad sectors of mobile & social media, starting with performance in 2011:

  • GrapevineStar Media Alert – Social Marketing Drives Higher Value, Revs

    Premium display advertising and social marketing require considerable time and money, so it’s fair for companies to question their effectiveness. Do they actually drive product sales, media subscriptions and memberships?

  • NFL Super Bowl Gets Social Media Command Center

    Thus the upcoming Super Bowl, scheduled to take place in Indianapolis on February 5, will be outfitted with its own “social media command center,” courtesy of Raidious, an Indianapolis-based digital marketing firm which has been chosen to operate the online nerve center of the big game.

  • GrapevineStar Trend Alert – Moms are Mobile, Moms World is Mobile, Smartphones, Tablets

    Today’s marketers need to focus on reaching mom on the go – on her smartphone or tablet. As I’ve mentioned before, a recent EMarketer study found that moms are spending significantly more time browsing on their mobile devices than on their PCs

  • Marketing Executives Expect Measurable Campaigns; Few Can Deliver

    State of Marketing Measurement Survey shows that while 82% of marketers say their executive management expects every campaign to be measured, less than a third can effectively evaluate the ROI of each channel.

  • Social Media Analysts Media Trend Alert – Small Business Social Campaigns

    Small Businesses have yet to embrace social media in a big way, that is changing as leading companies launch social media initiatives targeted at small businesses.Social Media Analysts is one of the companies focused on small businesses. This article features Constant Contact and its launch of social campaigns.

  • GrapevineStar New Media Trend Alert – Media Futures: Companies Embrace Social, Mobile Or Exit Stage

    2012 will be a tipping point as exploding mobile-connected consumer adoption reshapes all business structure, process and economics. The chasm will deepen between companies integrating anywhere connections into every level of their operations and those that don’t.

  • GrapevineStar Small Business Alert – Marketing Trends for Local Merchants

    New marketing trends data from MerchantCircle’s 7th survey of small business owners across the U.S. reveals that Group deals are experiencing steady growth among local merchants. Nearly 12% of local merchants now report (December, 2011) having offered a daily deal, up 33% since the last MerchantCircle survey in June 2011.

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