Tag Report: ‘marketing’
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12 Ways to Improve Your Content Marketing Strategy With Real Science
Every interaction we engage in has an effect on our thinking and emotions. In fact, way back in the 17th century, philosopher Blaise Pascal wrote “the art of persuasion has a necessary relation to the manner in which men are lead to consent to that which is proposed to them.” I interpret this to mean that your buyer personas don’t have to fall for your branded solution, but it’s in your best interest to try. Here are some fascinating and scientifically proven ways to drastically improve the persuasiveness of your content marketing strategy:
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GrapevineStar Tech Trend Alert – Mobile Drives Consumers to Spend More at Retail
It may be the small incentives via mobile that drive consumers to spend more at retail.
There are the big deals, like a half-off-the-price sale, that can drive a consumer to a location and cause a sale.
But there also are small deals that, with a little customer push, can drive shoppers on site to buy more. -
GrapevineStar Trend Alert – Moms Drive Mobile Commerce
Moms have led the way in consumer and mobile trends, and the recent spike in tablet and smartphone shopping is no different, says a survey examining moms’ consumer behavior.
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GrapevineStar Media Events Alert – March 18th thru May 2013
List of media events from New York to Los Angeles, mobile, media buying, marketing, TV, Film, internet, social media events and more…
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GrapevineStar Media Alert – The Importance of Responsive Web Site Design
The response in “responsive” Web design provides a clue about how to think about the practice. It’s essentially a set of actual techniques – and yes, sometimes tools too – that move elements of the page (e.g. images, navigation, text) based on the capabilities of the device it is being viewed upon. Responsive design enables websites to obtain information about the device and then display a version appropriate for the layout.
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GrapevineStar Media Trend Alert – What Facebook Paid Messages Could Mean for Brands
Facebook Paid messages may make the service more relevant and appealing to social media marketers. In its quest to drum up new sources of revenue, social network giant Facebook is currently testing a paid messages program that will enable users to reach out to those outside their network of friends for a fee …
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GrapevineStar Salutes Digital Divas Worldwide – Roll Out the Red Carpet
With the power to influence and money to spend, Digital Divas are worthy of red carpet treatment. Make it easy for them to engage with you and your brands anywhere, and then listen to – and act on – what these brand advocates say.
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GrapevineStar Trend Alert -Growth in digital in double digits through 2015
Worldwide, digital ad spending passed the $100-billion mark for the first time last year, according to new eMarketer estimates, and will increase by a further 15.1% in 2013 to $118.4 billion.
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GrapevineStar Digital Agency Alert – 8 Awesome Advertising APIs
Digital Agencies and Web businesses use application programming interfaces (APIs) for all sorts of things, depending on their unique needs and the demands of their customers.
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GrapevineStar Trend Alert – Trend Hunter Top 20 Trends in 2013 Video
We are SUPER excited to launch our Top 20 Trends in 2013 video. Every year, when Trend Hunter creates the annual trends forecast, it is always their most popular, check it out…
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Grapevine Star Media Salutes and Recommends The eMarketing Association (eMA)
Membership in the eMarketing Association, recognized worldwide, indicates a commitment to our profession as well as to professional development and achievement. eMA certifications are endorsed by governments, educational boards, colleges and universities, and provide eMarketers with a tangible credential for advancement in our field.
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What’s in your social media style guide
If you already produce social media content, creating a social media style guide should be relatively simple and will help solidify and articulate your approach. Creating a guide can also be helpful as you scale your social media initiatives. “Social Media Analysts provides social media services to small businesses”………GrapevineStar Media
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GrapevineStar Media Events Alert – Media, Marketing, Digital, Social Media, Analytics Conferences Oct – Dec 2012
Here’s the media content and technologies industry most comprehensive Events Calendar. Media and Entertainment professionals come to www.GrapevineStar.com for the latest niche news and information that makes pros smarter.
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Nielsen: Global Ad Spend Up 3.1% to $128 Billion
Internet advertising grew by 12.1 percent, the most of any media channel, but still only accounted for 2.6 percent of the quarter’s total ad spend (equivalent to outdoor advertising’s spend share). Meanwhile TV dollars rose by 2.8 percent and ate up 61.9 percent of total ad spend.
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DoubleClick Metrics Give Publishers Trending Data
Google introduced publisher metrics and benchmark data identifying trends in display advertising to answer questions behind industry assumptions on real-time bidding, mobile, video, display and more.
