Tag Report: ‘Interactive’
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GrapevineStar Trend Alert – The Numbers of Mobile Payments at SXSW
With somewhere around 25,000 attendees at SXSW Interactive over the weekend, the mobile payment numbers would seem to indicate that only a small percentage of attendees tried mobile payments, even with the high visibility.
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GrapevineStar Media & Entertainment Event Alert – SXSW 2013 March 8-17
the unique convergence of original music, independent films, and emerging technologies. Fostering creative and professional growth alike, SXSW® is the premier destination for discovery.
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Making Video Truly Social
Facebook, Twitter, Pinterest, Etsy, Instagram — we refer to sites like these as social. Yet YouTube, despite its massive popularity, doesn’t make it into that category very often — presumably because it’s video-based.
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SXSW Interactive 2012 Recap
As a first-time South by Southwest Interactive (SXSWi) attendee, I thought it would be helpful to provide a newbie’s perspective on the mad-cap annual conference in Austin. I attended 3 of the 5 days, which gave me a fairly good perspective. Essentially, I distilled my visit into four distinct experiences: networking, sessions, technology and marketing. Based on value received, I’ve tiered the experiences in order, from highest to lowest.
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YouTube Redesigns Its Web Site to Promote Personalized Video Channels
YouTube, a popular sites on the Web, has always been a bit overwhelming, with its avalanche of videos, over 48 hours of which are uploaded each minute. YouTube has introduced a revamped Web site to help people wade through all of those videos and see the ones they care about most every time they visit the site.
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GrapevineStar Trend Alert – Digital Gaming Companies Continue to Find Investors
A List Games has raised $9.3 million in a second round of seed funding so that it can continue to market games via digital distribution, the company announced today.
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Social Media Analyst Advisory Alert – Be Smart, Be Social
A few market shifts are painting a much clearer picture. Understanding “smart” platforms and devices, and what defines “social TV” content engagement, especially for the younger generations, is crucial to content business models in a “content everywhere” world.
Basically, multi-screen content strategy for 2012 and beyond is all about being “smart” and being “social.” -
GrapevineStar Media Trend Alert – Internet Search Just Got More Social
There are many macro-trends affecting search marketers today — but none so impactful as the socialization of search. For marketers the implications are more profound. Social Media led by Facebook’s advertising platform is brilliant at creating targeted, captive audiences for marketers and their brands.
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GrapevineStar Trend Alert – Survey: YouTube Is The Most Powerful Social Brand Among Teenagers
In a survey that was conducted by Harris Interactive earlier this month among American teenagers ages 13-24, one of the most surprising findings revealed that the most powerful or in their words, the brand with most equity in social media is actually YouTube, and not Facebook.
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GrapevineStar Media Conference Alert – Future of Media Conference – New York
We are living in a time of massive media disruption — and opportunity. The business models and companies that have ruled the media world for the past half-century are under attack, and new companies have come out of nowhere to capture the time and attention of global media consumers.
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GrapevineStar Media Alert – Internet Advertising Reaches $15 Billion, First-Half 2011
Internet ad revenue rose 24.1% to $7.7 billion in Q2 2011, contributing a 23% uptick to $14.9 billion in the first half of the year, according to the Interactive Advertising Bureau and PricewaterhouseCoopers U.S. stats.
Display-related advertising-banner, rich media, digital video and sponsorships rose 27.1% to more than $5.5 billion in the first six months of 2011. -
What Does The Term ‘Television’ Mean These Days?
Real “convergence,” speaks to the seamless combination of multiple services, such as interactive media, Internet TV,Convergence which is well under way and accelerating at fiber optic transmission speed. Nothing can stop it.
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Tex DunRight – World’s Favorite Cowboy Salutes Video & Social Game Job Creation in Texas
“The Texas incentive program is a great example of how investing in the computer and video game industry attracts 21st century jobs and boosts a state’s economy,” said Michael D. Gallagher, president and CEO of the Entertainment Software Association, the trade association representing U.S. computer and video game publishers. “We commend Governor Perry and the Texas legislature for their vision in creating a program to cultivate these high-tech jobs.”
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GrapevineStar Alert – Zodiak Media Group Launches Zodiak Active
Zodiak Active has been created by the integration of two existing companies from within the Zodiak Media Group – Neo Network, with offices in Milan, New York and Rio de Janeiro and RDF Contact, with operations in London. Both are already engaged with the digital and branded content markets with a varied list of ongoing projects in development and production.
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myYearbook is the Little Company That Could Launches Video Social Gaming
The company intends to leverage several monetization models against the new feature. Video advertising is just one opportunity here, but there is also the possibility of tying video ads into the virtual currency that members often spend to play these games and use other apps.
Video would seem to be a natural next step for social gaming, and in the long run it certainly could inspire new content and marketing models from both video advertisers and game developers.
