Tag Report: ‘Global’
-
Introduction to the Entertainment & Media Industry
With astonishing speed, entertainment and media have evolved into a highly dynamic industry, interconnected by the global digital platform in a manner that few people could even have conceived of 20 years ago.
-
Mobilizing the masses: How Facebook can transform its mobile risk into success
Among the many compelling sections of Facebook’s landmark S-1 filing last week—which included Zuck’s “The Hacker Way” founder’s letter, its $1 billion in profits last year and of course, the money spent on private jets—one area really stood out among the numbers and hyperbole. The risk, and of course on the flip side, massive opportunity, that mobile represents to the future of Facebook.
-
Grapevine Star NATPE Wrap Up – It’s About Content, Deals, Global
“I’m overjoyed, because most of the people that I’ve talked to are overjoyed,” said Rick Feldman, the president and CEO of NATPE, at an event wrap-up for the press. “For the most part we are very happy, very excited. The weather was great, the traffic was great, the people were great.”
-
GrapevineStar Social Media Trend Alert – Growth of YouTube in Brazil Lures Marketers
Brazil’s fast-growing economy and emerging middle class are placing it squarely in the sights of global marketers, who are now starting to tap into Brazilians’ appetite for online video to introduce products and drive awareness of their brands.
-
Media Marketing Trend Alert – Tech Marketing Budgets Up for 2012; Digital Dominates
In a new global research report released today by IDG Research Services, two-thirds of the technology marketers surveyed said they expect their budgets to rise on average 3.5% next year compared to this year. Digital programs will capture half the spend with 58% on demand generation and 42% on branding. Events is second at almost 24%.
-
GrapevineStar Trend Alert – Global Entrepreneurship Week
“Entrepreneurs are the life blood of economies around the world. We should not limit the support and promotion of entrepreneurs to one week a year. Global economic conditions dictate that entrepreneurs be promoted by media, educational institutions and government all year”….says Jacob Miles, Entrepreneur and Founder of GrapevineStar
-
GrapevineStar Mobile Trend Alert – Globality and Mobility – Mobile Computing Growing Faster than TV & Radio Did
The growth of the internet and mobile computing are two major trends in technology that have happened faster than the adoption of radio and television. While there are 835 million smartphone users now, the potential for growth is huge, since there are 5.6 billion mobile phone users.
-
GrapevineStar Media Resource Alert – Smartling Gets Smarter
New York City-based Smartling is making its translation services even simpler for small businesses with new upgrades to its platform.
Smartling lets businesses easily create multilingual sites and apps using both professional and crowdsourced translators, but the process of managing translations was previously a bit cumbersome. Today’s updates will simplify the translation process, letting just about anyone create multilingual offerings in just a few minutes. -
Media Trend Alert – Next Generation Media company that Informs, Entertains and Connects its way to IPO Success
Demand Media, Inc., is a leading online media company that informs, entertains and connects millions of people every day. Through a portfolio of vertical web properties reaching more than 100 million monthly visitors, a global network of digital partners, and an innovative content studio, Demand Media publishes what the world wants to know and share.
-
GrapevineStar Alert – Zodiak Media Group Launches Zodiak Active
Zodiak Active has been created by the integration of two existing companies from within the Zodiak Media Group – Neo Network, with offices in Milan, New York and Rio de Janeiro and RDF Contact, with operations in London. Both are already engaged with the digital and branded content markets with a varied list of ongoing projects in development and production.
-
GrapevineStar Trend Alert – Largest Ever Digital Research Project Reveals Major Changes in Online Behavior Around the World
GrapevineStar is honored to introduce to its readers, research done by its colleagues TNS and Kantar. The results of that excellent work is Digital Life, the largest ever global research project on people online activities and behaviors. “This is the most complete research project on global online behavior done todate and is a tremendous accomplishment” it is a must see for all marketing, media and entertainment professionals…says Jacob R Miles III, CEO GrapevineStar Media
-
GrapevineStar Trend Alert – GameBeat Exclusive Nukotoys aims to be Silicon Valley’s toy company
Nukotoys aims to be Silicon Valley’s toy company By Dean Takahashi Toys and electronics are still in search of a happy marriage. Nukotoys believes it has the answer with toys and games that merge virtual and real world activities. The startup is coming out of stealth mode today in the hopes of becoming Silicon Valley’s [...]
-
Online & Mobile Games to Generate more Revenue than Console Games
Online and mobile games should generate more revenue than console games By Tim Merel for Game Beats The video games industry is big and getting bigger. But it’s changing. Console games are getting riskier to make, while online and mobile games are taking over the market (see my updated Global Video Games Investment Review, which [...]
-
Trend Alert – Spice Girls India Search has Begun
The makers of the international band Spice Girls will now make its Asian counterpart that will have one Indian girl. FarWest Entertainment has launched a global initiative Project Lotus, to find, train, groom five girls who will form a Pan-Asian girl band, to be called (tentatively) the Asian Spice Girls. Five talented Asian women will [...]
-
Social Media For Business: It’s A Great Lead Generator
Social Media For Business: It’s A Great Lead Generator by Erez Barak MediaPost Publications As business marketers, we feel obligated to participate in social media. But beyond the basics of setting up a Facebook page and Twitter profile, marketers are still finding ways to measure results. While some believe the intangible benefits of having a [...]
