Tag Report: ‘digital’
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Publicis Bolsters Digital in France With Mediagong
Publicis Groupe has bolstered its European digital capabilities. The holding company will add France’s Mediagong to its Leo Burnett France unit. The acquisition of the independent agency should assist Publicis in achieving its stated mission to increase its digital revenue to 35 percent by 2014.
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Internet Black Out – SOPA Strike Explained
As far as Internet is concerned, the issues are transnational. So, it is appropriate that GrapevineStar.com supports the black out for a day and join the WebSites worldwide taking part in the SOPA strike.
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Social Media Analysts Alert – Social Media and Email Top Growing Marketing Budgets For 2012
A recent StrongMail survey, conducted by Zoomerang in November, reflects the attitudes of business leaders about their planned marketing budgets, priorities and challenges for 2012, revealing a healthy outlook for marketing budgets with 51% of companies increasing and 41% maintaining current levels.
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Media Marketing Trend Alert – Tech Marketing Budgets Up for 2012; Digital Dominates
In a new global research report released today by IDG Research Services, two-thirds of the technology marketers surveyed said they expect their budgets to rise on average 3.5% next year compared to this year. Digital programs will capture half the spend with 58% on demand generation and 42% on branding. Events is second at almost 24%.
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GrapevineStar Trend Alert – Digital Gaming Companies Continue to Find Investors
A List Games has raised $9.3 million in a second round of seed funding so that it can continue to market games via digital distribution, the company announced today.
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GrapevineStar Salutes – DigiCareers – the Job site for New Media Professionals
DigiCareers, a site focused upon jobs and career information for New Media professionals focused on advertising, media planning, mobile, web analytics, marketing, SEO, sales, and management. We have a comprehensive database of resumes and jobs dedicated to New Media professionals.
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GrapevineStar Media Trend Alert – STRATA SURVEY: Advertising Demonstrates Resilience in Tough Economy; Digital Puts Pressure on TV
The STRATA survey suggests its now a tight race for the top advertising avenues. Local TV remains the medium of choice (35%), though it is just barely beating out Digital (34%),
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GrapevineStar Media Event Alert – BlogWorld & New Media Expo
BlogWorld & New Media Expo, the world’s largest social media event, features over 200 speakers, three days of cutting-edge conference sessions, a resource-packed tradeshow, and great evening networking mixers.
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GrapevineStar Media Trend Alert – Key Trends in Digital Advertising
A vast array of technologies and trends are transforming online marketing. Because it’s hard to wade through the changes, we’ve whittled them down to six that are significant.
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GrapevineStar Media & Entertainment Alert – Growing China and India Media Markets
GrapevineStar, a leading source for media and entertainment intelligence announces and salutes AdAge Global and their most recent reports on the Media and Entertainment markets in China and India. .Ad Age Insights is offering two comprehensive new industry reports examining opportunities for media, marketers and agencies in China and India.
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GrapevineStar Media Alert – Internet Advertising Reaches $15 Billion, First-Half 2011
Internet ad revenue rose 24.1% to $7.7 billion in Q2 2011, contributing a 23% uptick to $14.9 billion in the first half of the year, according to the Interactive Advertising Bureau and PricewaterhouseCoopers U.S. stats.
Display-related advertising-banner, rich media, digital video and sponsorships rose 27.1% to more than $5.5 billion in the first six months of 2011. -
GrapevineStar Media Jobs Alert – Situations Wanted
Classified listing for jobs, careers in the media, advertising agencies, internet companies, social media, technology, magazines, newspapers, TV, regional, national opportunities with start-up and established companies.
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GrapevineStar Media & Entertainment Alert – India Market Outlook
The Indian Media and Entertainment industry continues to grow at a healthy pace. The rising rate of investments by the private sector and foreign media and entertainment (M&E) majors have improved India’s entertainment infrastructure to a great extent.
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GrapevineStar Media Trend Alert – Netflix Transition from Physical to Digital is Never Easy
The transition from physical to digital hasn’t been easy for any media or entertainment business. The problems are usually made worst by attempts to hang onto old businesses and models without focusing on new ones. Mr. Hastings is betting that rankling subscribers is preferable to falling behind those changes.
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GrapevineStar Media Alert – 2011 & 2012 Media Events Calender
GrapevineStar Media is focused on bringing its visitors, the most useful media and entertainment news, business events and conferences. We are proud of our affiliation with MediaPost and thank them for the hard work in putting together this extensive media event calender for the balance of 2011 and for you master planners we also have 2012. …..The GrapevineStar Media Team
