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Tag Report: ‘Content’

  • GrapevineStar Media Trend Alert – AOL Builds Agency Team

    5/14/13 • (0)

    AOL Advertising has brought in Anthony Romano and Ed McHugh as global head of its Publicis Groupe team, and global head of its Dentsu Aegis and Havas teams,

  • 12 Ways to Improve Your Content Marketing Strategy With Real Science

    5/10/13 • (0)

    Every interaction we engage in has an effect on our thinking and emotions. In fact, way back in the 17th century, philosopher Blaise Pascal wrote “the art of persuasion has a necessary relation to the manner in which men are lead to consent to that which is proposed to them.” I interpret this to mean that your buyer personas don’t have to fall for your branded solution, but it’s in your best interest to try. Here are some fascinating and scientifically proven ways to drastically improve the persuasiveness of your content marketing strategy:

  • Media Review – Top Ten Trends for Telcoms, Media, TV & Content

    5/09/13 • (0)

    nforma Telecoms & Media (publisher of IP&TV News) has revealed its Top 10 trends for 2013 for the telecoms and media sectors. Five of the predictions relate directly to telecoms operators and the other five cover the TV, digital media and OTT communications sector.

  • GrapevineStar Alert – 50th Bologna Children’s Content & Book Fair

    3/15/13 • (0)

    Content buyers, licensees, TV and Film producers, advertising agencies take note, one of the most important children’s content and book fairs is almost here. Click here for more info…

  • GrapevineStar Trend Alert – Silicon Valley, Hollywood and New York’s Evolving Roles in Content

    3/12/13 • (0)

    If Hollywood sometimes believes that it’s the center of the world, then Silicon Valley is a firm believer that it’s the center of the universe. That’s why the storyline that is happening in the storytelling business is fascinating to watch, New York, Hollywood and Silicon Valley will all play a role.

  • Grapevine Star Event Alert – BRAND LICENSING INDIA 2012

    10/05/12 • (0)

    BRAND LICENSING INDIA 2012 In its 5th edition, Brand Licensing India 2012 is the country’s largest licensing platform that collates knowledge though the conference, licensing opportunities via exhibition and recognition under one roof. Scheduled on 3rd & 4th November 2012 at Pragati Maidan, New Delhi, being a part of the super big business opportunity platform – Franchise [...]

  • GrapevineStar Media – Content Analysis technology secures $10.6 million from investors

    10/04/12 • (0)

    Three-year-old Gravity has secured $10.6 million in new funding to expand more rapidly and bring its so-cool-it’s-creepy personalization technology to even more publishers.Gravity performs semantic analysis on social updates and trending topics in aggregate to automatically identify a person’s interests. That data is then used in tools that help publishers make content recommendations, customize homepages, display viral stories, or serve ads.

  • GrapevineStar Media Event Outlook 2013 – NAB Show to Debut Connected Media World

    9/22/12 • (0)

    Connected Media World will include companies specializing in “social TV,” application development, connected cloud services, broadband TV and OTT services. The exhibit area will also include a demonstration stage and offer educational programming for NAB Show attendees.

  • Management of Digital Assets Conferences

    7/03/12 • (0)

    GrapevineStar recommends Createasphere Digital Asset Management Conferences, Next up: The Premier Event on the management of digital assets in Europe, detailed information below.

  • GrapevineStar Entertainment Technology Trend Alert – Createasphere

    6/15/12 • (0)

    Createasphere is a global community builder for the entertainment technology industry, advancing technology and careers through our Expos, Conferences, and online offerings.

  • GrapevineStar Media Event Alert – Contentric Content Conference

    6/09/12 • (0)

    Content is King and Queen – All content is being digitized: movies, books, TV, news, music, games. Tablets and a multitude of new platforms will gradually replace paper. Downloads will replace most physical media. The Web, not the local bookstore or movie theater, will be the place where most people get most of their content.

  • GrapevineStar Media – How To Become The (Video Part Of) Huffington Post In Three Steps

    5/30/12 • (0)

    Huffington Post did many things well, in my opinion, and I find their one of their strategies interesting to learn from – its video strategy.
    How to Follow Huff Post’s model, here are three ways to build a meaningful video business from scratch:

  • Grapevine Star Media Alert – NAB to Live Stream Select Sessions

    4/18/12 • (0)

    NAB SHOW, WHERE CONTENT COMES TO LIFE, is going strong in Las Vegas, Do not forget media and entertainment professionals to take advantage of the live streaming of select sessions. “What a Great Show, one of the best ever” says Jacob Miles, CEO of GrapevineStar Media

  • Grapevine Star NATPE Wrap Up – It’s About Content, Deals, Global

    1/31/12 • (0)

    “I’m overjoyed, because most of the people that I’ve talked to are overjoyed,” said Rick Feldman, the president and CEO of NATPE, at an event wrap-up for the press. “For the most part we are very happy, very excited. The weather was great, the traffic was great, the people were great.”

  • GrapevineStar Media Alert – Performance Based Pay for Content – Good For Authors

    1/28/12 • (0)

    The value proposition, however, is deceptively simple and makes sense: Pay writers bonuses based on the audiences they can attract.

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