Tag Report: ‘Brands’
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This Upfront, Will Digital Video Be Bought Like TV?
I believe this is the year video will begin to close the gap with television in the upfront marketplace. Hear me out.
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The 4 C’s – What’s Keeping Global Marketers Up At Night?
“It takes 20 years to build a reputation and less than five minutes to ruin it. If you think about that, you’ll do things differently. “ (Warren Buffett)
Whether it’s a tweet, a post on your Facebook wall, a video upload, or a simple online transaction, the reality is that your brand is on air 24/7.
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GrapevineStar Tech Trend Alert – Mobile Drives Consumers to Spend More at Retail
It may be the small incentives via mobile that drive consumers to spend more at retail.
There are the big deals, like a half-off-the-price sale, that can drive a consumer to a location and cause a sale.
But there also are small deals that, with a little customer push, can drive shoppers on site to buy more. -
Arbitron Warns Clients Against Social Media Pitfalls
The warning was delivered earlier this week in the form of a memo to clients, which included guidelines for how to avoid running afoul of Arbitron’s rules -
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GrapevineStar Trend Alert – Moms Drive Mobile Commerce
Moms have led the way in consumer and mobile trends, and the recent spike in tablet and smartphone shopping is no different, says a survey examining moms’ consumer behavior.
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@ SXSW Taco Bell Uses Digitas’ Real-Time Marketing Strategy
Taco Bell took one by sponsoring a concert at the South by Southwest (SXSW) annual music conference that became part of the brand’s Feed the Beat program, a project that financially supports emerging artists…
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GrapevineStar Mobile Media Alert – Brands Create Mobile Experiences – Useablenet
It’s no secret that smartphones are overwhelmingly the most popular and fastest growing mobile access point to the Internet today. Just recently we learned that by the end of this year, mobile devices will outnumber the amount of people on earth, and by 2017
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Nielsen’s Expansion of Household Definition.. Sign of Things to Come
Nielsen’s Expansion of the Household Definition Is A Sign of Things to Come by P.J. Bednarski, for MediaPost Nielsen’s announcement last week that it will begin counting “non-traditional” ways of watching television in the 2013-14 season probably won’t radically upset the apple cart; Brian Furhrer, a senior vice president at Nielsen, told MediaPost’s Joe Mandese [...]
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GrapevineStar Media & Brands Salutes – Bradford License India
India’s first complete licensing solution provider formed with the objective to increase awareness and support the growth of licensing in the country. Bradford Licensing LLC and Franchise India Group, we bring the expertise of over 24 years in the licensing industry
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GrapevineStar Media Trend Alert – What Facebook Paid Messages Could Mean for Brands
Facebook Paid messages may make the service more relevant and appealing to social media marketers. In its quest to drum up new sources of revenue, social network giant Facebook is currently testing a paid messages program that will enable users to reach out to those outside their network of friends for a fee …
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GrapevineStar Salutes Digital Divas Worldwide – Roll Out the Red Carpet
With the power to influence and money to spend, Digital Divas are worthy of red carpet treatment. Make it easy for them to engage with you and your brands anywhere, and then listen to – and act on – what these brand advocates say.
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Making Video Truly Social
Facebook, Twitter, Pinterest, Etsy, Instagram — we refer to sites like these as social. Yet YouTube, despite its massive popularity, doesn’t make it into that category very often — presumably because it’s video-based.
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GrapevineStar Media Alert – Five Journalism Tips For Social Media Marketers
The following are five tips gleaned from nearly 20 years of writing for newspapers, magazines, blogs and brands.
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Grapevine Star Event Alert – 2013 Licensing Show
The show is now segmented into 4 categories – entertainment, brands/agents, fashion, art & design – to help attendees find you quickly which also means that we can promote the show more effectively and attract new retailers and licensees for you to do business with.
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GrapevineStar Event Alert – 2012 and 1st Quarter 2013 Global Media & Advertising Conferences
This 2013 global media and advertising conference information is provided for media and entertainment professionals worldwide.
