Tag Report: ‘Advertising’
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This Upfront, Will Digital Video Be Bought Like TV?
I believe this is the year video will begin to close the gap with television in the upfront marketplace. Hear me out.
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12 Ways to Improve Your Content Marketing Strategy With Real Science
Every interaction we engage in has an effect on our thinking and emotions. In fact, way back in the 17th century, philosopher Blaise Pascal wrote “the art of persuasion has a necessary relation to the manner in which men are lead to consent to that which is proposed to them.” I interpret this to mean that your buyer personas don’t have to fall for your branded solution, but it’s in your best interest to try. Here are some fascinating and scientifically proven ways to drastically improve the persuasiveness of your content marketing strategy:
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GrapevineStar Trend Alert – Media Giants Chase Online Ads With Original Shows
Digital and traditional media companies, including newspapers and magazines, have for years been building a video presence on the Internet. But until now the offerings have largely been low-budget, single-camera affairs featuring talking heads.
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Arbitron Warns Clients Against Social Media Pitfalls
The warning was delivered earlier this week in the form of a memo to clients, which included guidelines for how to avoid running afoul of Arbitron’s rules -
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Grapevine Star Media – comScore 2013 Mobile Future Report
The annual report examines the U.S. mobile and connected device landscape in 2012, highlighting trends that have shaped mobile media consumption and shifted market dynamics across mobile networks, platforms, and OEMs.
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GrapevineStar Mobile Media Alert – Brands Create Mobile Experiences – Useablenet
It’s no secret that smartphones are overwhelmingly the most popular and fastest growing mobile access point to the Internet today. Just recently we learned that by the end of this year, mobile devices will outnumber the amount of people on earth, and by 2017
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Nielsen’s Expansion of Household Definition.. Sign of Things to Come
Nielsen’s Expansion of the Household Definition Is A Sign of Things to Come by P.J. Bednarski, for MediaPost Nielsen’s announcement last week that it will begin counting “non-traditional” ways of watching television in the 2013-14 season probably won’t radically upset the apple cart; Brian Furhrer, a senior vice president at Nielsen, told MediaPost’s Joe Mandese [...]
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GrapevineStar Trend ALert – Just for Fun – 100 Fun Extreme Hairstyles
One sure fire way to get some attention is with one of these extreme hairstyles. For both men and women, your hairstyle is a reflection of how you feel about yourself. The look in men’s hair these days is more towards short styles, but women’s hair is all over the map: just look at some of these extreme hairstyles as proof.
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GrapevineStar Trend Alert – Mobile Apps Offer Restaurants, Food Brands Marketing Opportunity
In fact, half of media-savvy mobile users now have at least one restaurant-specific app on their devices, according to new survey-based research from the Interactive Advertising Bureau in partnership with social TV rewards startup Viggle.
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GrapevineStar Media & Brands Salutes – Bradford License India
India’s first complete licensing solution provider formed with the objective to increase awareness and support the growth of licensing in the country. Bradford Licensing LLC and Franchise India Group, we bring the expertise of over 24 years in the licensing industry
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GrapevineStar Media Trend Alert – What Facebook Paid Messages Could Mean for Brands
Facebook Paid messages may make the service more relevant and appealing to social media marketers. In its quest to drum up new sources of revenue, social network giant Facebook is currently testing a paid messages program that will enable users to reach out to those outside their network of friends for a fee …
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GrapevineStar Salutes Digital Divas Worldwide – Roll Out the Red Carpet
With the power to influence and money to spend, Digital Divas are worthy of red carpet treatment. Make it easy for them to engage with you and your brands anywhere, and then listen to – and act on – what these brand advocates say.
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GrapevineStar Trend Alert -Growth in digital in double digits through 2015
Worldwide, digital ad spending passed the $100-billion mark for the first time last year, according to new eMarketer estimates, and will increase by a further 15.1% in 2013 to $118.4 billion.
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GrapevineStar – CES Grows More Important To Digital Video Ad Community
CES’s attendee base has changed over the past few years. Some agencies are sending more than 30 people to Las Vegas this year to meet with clients and learn how the new technologies can help with their 2013 marketing and media strategies.
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GrapevineStar Digital Agency Alert – 8 Awesome Advertising APIs
Digital Agencies and Web businesses use application programming interfaces (APIs) for all sorts of things, depending on their unique needs and the demands of their customers.
