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GrapevineStar Media Event Alert – Contentric Content Conference

Posted by on 6/09/12 • Categorized as Adults,Brazil,Business,Children,China,Comic & Anime,Connect,Demographics: General,Events,Games & Toys,Global,GrapevinePOP,GrapevineStar™,India,Licensing,MEPros,News,Niche,Pop Culture,Reviews,Seniors,SMAnalysts,Social Media,Teens,Urban,Women & Family

  • Contentric 2012 – Agenda and Speakers are listed below:

    • Content is Morphing. Are You Ready to Morph With It?

      All content is being digitized: movies, books, TV, news, music, games. Tablets and a multitude of new platforms will gradually replace paper. Downloads will replace most physical media. The Web, not the local bookstore or movie theater, will be the place where most people get most of their content. Contentric 2012 will rocket you into the near future of content, giving you a 360 degree view of how our lives and our businesses will change. Join us for a day of discovery and networking with the people who will lead the charge.

      Among the topics:

      • How Google,, Apple and other tech companies are forcing a redefinition of intellectual property
      • Technology and content ‘s morph from “markets” to “ecosystems”
      • Television’s race to reinvent itself in a multi-platform world
      • The future of movies — beyond 3D
      • Redefining music “ownership” in a digital world
      • The role of cell phones and tablets in content’s evolution
      • Games and the future of consoles
      • Marketing and the rise of social content

    Contentric is a new technology events company focusing on the future the content. Launched by iHollywood Forum Co-Founder Michael Stroud, its focus in 2012 will be three conferences: The Contentric Summit , concerned with the future of digital content;  Contentric Mobile, the future of mobile content;  and Contentric.tv, the future of content in the digital living room and the home.  Look for some smaller evening or morning events later this year, tentatively called Contentric Live! 

     

     Michael Stroud

    Prior to Contentric, Michael was CEO of iHollywood Forum, which he cofounded with his wife, Zahava Stroud. Since 2000, iHollywood  has produced dozens of seminal conferences and events about the intersection of technology and entertainment, including: The Digital Living Room, Digital Media Summit, Mobile Entertainment Summit, 3D-Next, Music 2.0, iHollywood China and many more.

    He has also worked as a journalist for more than 20 years, serving as Hollywood correspondent for Bloomberg, Los Angeles Bureau Chief for Broadcasting & Cable, a correspondent for Wired News, and a technology reporter at Investor’s Business Daily. His articles have appeared in the New York Times, the Los Angeles Times, the Asian Wall Street Journal, Variety, the Hollywood Reporter and many other outlets. He began his journalistic career as a freelance reporter in Taiwan, and speaks fluent Chinese.

    Agenda

    • 9:30 – 10 am   TV Viewing Trends in a Multi-Platform World
      Scott Brown, SVP, Strategy & Digital Platforms, The Nielsen Company

      10:00 am – 10:40 am      Keynote
      Katherine Oyama, IP Policy Counsel, Google 

      10:40 am – 11:00  am     Networking Break

      11:00 am – 12:00  pm    Reinventing Television. Television is in greater flux than at any time since its invention.  Cable providers want to continue to sell profitable packages encompassing hundreds of channels; programmers want to sell content a la carte, and consumers are increasingly demanding it. Web-connected TVs are exploding traditional distribution models, making Netflix, for example, a programmer to be reckoned with. How will television be reinvented?

      Jim Louderback, CEO, Revision3
      Andrew Goodman, Director of Content and Programming, AT&T
      Martez R. Moore, EVP, Digital Media, BET Networks
      Kesila Childers, Director of Digital Media, Bunim/Murray
      Ross Milstein, VP, Digital Media Services, FremantleMedia Enterprises
      Erik Moreno, SVP, Corporate Development, Fox Networks Group
      Moderator: Michael Stroud, Chair, Contentric   

      12:00 – 12:30 Marketing and the Rise of  Social Content.  As Facebook eats up an ever greater portion of online ad revenue, marketers and brands are rethinking their marketing — moving from static banner ads to original content with a high probability of going viral. A look at the state of the art.

      Eric Korsh, VP and Content Strategist, Digitas
      Jeff Pray, Vice President and Digital Director, Starcom
      Sheralyn Hartwell, Executive Director, Magid Generational Strategies

      12:30 – 1:30  Lunch

      1:30 – 2:30 pm  Music: Rent or Own? In a world where services like Rhapsody and Pandora provide millions of curated tracks of music for a low monthly subscription, owning music never looked less compelling. That’s especially true for a younger generation of users that rarely pays for its songs. A look at how the music business will evolve.

      Matt Shapo, Vice President of Digital Content, All Access Music Group
      Jesse Ervin, Senior Director, Online Marketing, EMI Music North America
      Randy Poe, CEO, Leiber Stoller Songs
      Steve Corn,       CEO and Founder, BFM Digital

      2:30- 3:00 pm Mobilizing Content
      John Fletcher, Senior Analyst, SNL Kagan

      3:00 – 3:30 pm    Is the News Fit for Print? Like it or not, the market for  newspapers and magazines will continue to shrink for the foreseeable future. A range of new digital options and partnerships are emerging. Is it enough to save the business?

      Karen A. Brophy,  VP and Director of Digital Products, Hearst Newspapers
      Jon Healey, Editorial Writer, Los Angeles Times 

      3:30- 4:00 pm Movie Projections. On the surface, the 2011 box office was solid, with receipts slightly above 2010. In reality, higher-priced 3D tickets accounted for most of the improvement, and consumers are showing isigns of 3D fatigue. What does the future hold?

      Barry Sandrew, Founder, Chief Technology Officer and Chief Creative Officer, Legend3D
      Marty Shindler, CEO, The Shindler Perspective
      Rob Hummel, President, Group 47

      4:00 -4:30 pm  Games Outlook

      John Davison, Vice President of Programming, CBS Games Interactive

      4:30 – 5:30 pm   Demos

      5:30 pm – 6:30 pm  Cocktails

      Conference ends.

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