Justin Bieber, 50 Cent, Tom Hanks, Xzibit, Jay-Z, Snooki and Ryan Seacrest all shared the stage with consumer electronics at the 2012 International Consumer Electronics Show in Las Vegas. This generous showing of celebrities brings a slice of Hollywood to CES.
Pop star, Justin Bieber at CES introducing a robot for Tosy Robotics, a Viet Nam based company. Rapper 50 Cent unveiled his new head phone line. Snooki and Xzibit join Dr. Dre with competing headphone lines. Shawn, Jay-Z, Carter, husband of Beyonce and father of daughter, Blue Ivy is investing in Duracell Powermat and bringing the power of his brand to its marketing efforts. Tom Hanks is promoting a Yahoo show. This net video project, a futuristic animated series called Electric City. Hanks’ production company, Playtone will produce, along with Reliance Entertainment. The 90 minute series is set to be broadcast online in 20 segments. Yahoo decided to announce the new project at CES because it is the ideal launch pad to discuss the combination of technology and content. GrapevineStar Entertainment, a leader in integrating celebrities and today’s new media technologies reports that this trend of celebrities promoting and investing in new media based technology is only going to continue.