Insight Research Group is a research and strategy firm that inspires its clients to build innovative and impactful experiences for their consumers.
Insight connects brands to people. They help you to know your brand, your audience, and your offering like you know your best friends. So they dig daily into people’s routines, attitudes, and decisions with the ultimate goal of showing you how you can fit into the framework of your consumers’ lives. They believe you should be inspired by your consumers, empowering you to inspire them in return.

Hers how they help you achieve your goals
People smarts, fueled by countless hours of talking to and observing people, as well as more than our fair share of diplomas in the realms of psychology, sociology, and human development
Research rigor, innovating and customizing methods and techniques to uncover what truly shapes people’s attitudes and Business savvy, with broad experience and a deep understanding of what drives their clients’ business.

Stay hungry. Stay foolish. – Steve Jobs
There’s no guarantee of failure in life like happiness in high school. – David Henry Hwang
I’m not the greatest; I’m the double greatest. Not only do I knock ‘em out, I pick the round. – Mohammad Ali
Lisa, vampires are make-believe, like elves, gremlins, and Eskimos. – Homer Simpson
He who laughs, lasts. – Mary Pettibone Poole
I was 32 when I started cooking; up until then, I just ate. – Julia Child
They offer a full range of research, consulting, and facilitation services to help you grow your business and your brand.

Insight Research Group  Services

Thought leadership studies

We help our clients become the best in the universe at super-serving their targets and seeing the big picture, at the same time raising their public cred. Ask us about: MTV, Crayola, Essence Magazine, Spike, Discovery
Segmentation/targeting strategy

We can help you not only identify your ideal target consumer, but also understand intrinsically who they are, how to spark their interest, and how to reach them. Ask us about: Payless, BBC America, IFC/Sundance

Brand positioning & brand strategy

We can work with you to develop brand strategies that are highly appealing to your targets, accurate to your brand and vision, and positively differentiated in the landscape. Ask us about: Nickelodeon, Crayola, New York & Company, Lonely Planet, AMC, Hasbro

Brand tracking

Our tracking studies stand out because we look toward the future to uncover what will build your brand further, and how to get there. Possibilities. There’s that word again. Ask us about: Nickelodeon, HGTV, MTV, AMC, American Eagle

Concept development/pilot testing

We help turn great ideas into successful products and experiences, using consumer input and our own expertise as inspiration. Ask us about: Spongebob, Nokia camera phones, MTV, Hasbro

Innovation & infusion

We help teams with too many ideas or not enough ideas to come together, brainstorm, prioritize, and mobilize. Think of it as a kick in the pants, with catering. Ask us about: Syfy, PBS Kids Sprout, Kidscreen, Sandbox Summit