New Media Trend Alert – Online Companies Ignoring Lucrative 50+ Demographic (0)
4/22/12 •
Web companies are ignoring the lucrative 50+ demographic Dylan Tweney for VentureBeat If you found that 60 to 80 percent of your customers belonged to a particular demographic, you’d probably retarget your marketing and product development efforts to focus on that market. Yet many internet companies are failing to do just that. The population in question [...]
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Media Alert – What Should Yahoo Do To Be A Growth Company? (0)
4/20/12 •
. “I would add they should increase their focus on great digital short and long form content that makes us all say Yahoo! Media & Entertainment Professionals worldwide, large and small all understand one thing. Good Content is Still King, and no one dominates that space (original online cause and character rand based content) on the internet yet!
GrapevineStar Brands Event Alert – Digital Kids® 2012, Media & Entertainment Event (0)
4/18/12 •
Digital Kids provides insight into the latest strategies, technologies and techniques. We bring an incredible amount of brain power together under one roof. The show is a ‘must-attend’ event for entertainment and media companies looking to compete in the digital space.
GrapevineStar – Cause, Character and Content Media Solutions at NAB (0)
4/18/12 •
The largest gathering of TV buyers – from small to medium to major networks and international affiliates – all shopping for content solutions to grow audiences and advertising revenue. Find the perfect delivery channel or digital distribution partner.
Grapevine Star Media Alert – NAB to Live Stream Select Sessions (0)
4/18/12 •
NAB SHOW, WHERE CONTENT COMES TO LIFE, is going strong in Las Vegas, Do not forget media and entertainment professionals to take advantage of the live streaming of select sessions. “What a Great Show, one of the best ever” says Jacob Miles, CEO of GrapevineStar Media
Social Media Analysts™is Right for Small Business (0)
4/18/12 •
Social Media Analysts will operate as a separate business within GrapevineStar’s media division. The programs and services are offered through its website, www.socialmediaanalysts.com
GrapevineStar Media Alert – TV Can Drive Social Media Activity (0)
4/17/12 •
Symbols and messages associated with social media are proliferating on TV, and they’re getting through to TV viewers, according to a new survey of 1,000 U.S. adult TV viewers by Accenture, which revealed high levels of recall for social media messaging, as well as high rates of social media activity
How To Make Friends And Influence Facebook Fans (0)
4/12/12 •
Forrester Research created the “Facebook factor” to identify how much more likely Fans are to purchase a brand’s products or services. The method, based on logistic regression modeling, requires brands to ask four questions around the following themes: being a Facebook fan of the brand, likelihood to purchase, amount of money spent in the past 12 months, and probability to recommend.
Why video games are good for you — the cheat sheet (0)
4/11/12 •
Relax, parents. Video games are good for you and your kids. So argues Scott Steinberg, author of The Modern Parent’s Guide series for high-tech parenting.
Pretty in Pinterest: Beauty giant Sephora integrates pin-boards (0)
4/11/12 •
Beauty retailer Sephora has just become one of the first retailers to fully integrate with digital pin-board Pinterest by adding a “Pin It” button to every one of its 14,000 products.
Sephora staffers will also highlight their favorite products on Pinterest pinboards. Following a meteoric rise, Pinterest is now the third most visited social network in the U.S. after Facebook and twitter.
Social Media Alert – Instagram Deal Sharpens Facebook’s Mobile Focus (0)
4/11/12 •
Instagram will continue to operate as an independent business under the same name. Facebook CEO Mark Zuckerberg said in a post that the acquisition would enhance the ability of Facebook users to upload and exchange photos among family and friends.
GrapevineStar Media Events Calendar 2012 (0)
3/24/12 •
Media and Entertainment Professionals here is the current MediaPost Media Events calender for the balance of 2012. GrapevineStar is dedicated to being a leading digital and social media resource for media and entertainment professionals. Do not forget to join our Media and Entertainment Professionals Group on LinkedIn and Facebook
SXSW Interactive 2012 Recap (0)
3/21/12 •
As a first-time South by Southwest Interactive (SXSWi) attendee, I thought it would be helpful to provide a newbie’s perspective on the mad-cap annual conference in Austin. I attended 3 of the 5 days, which gave me a fairly good perspective. Essentially, I distilled my visit into four distinct experiences: networking, sessions, technology and marketing. Based on value received, I’ve tiered the experiences in order, from highest to lowest.
GrapevineStar Media Rumor Alert – Will CNN buy Mashable for $200M? (0)
3/13/12 •
Salmon said that a source told him that CNN will announce the deal on Tuesday. We are checking with Mashable for confirmation but are unable to confirm anything at the moment. If true, it would be the latest marriage of old and new media in a changing landscape of internet news.
With 4 women leading 300 men, Game Insight will triple revenues in 2012 (0)
3/13/12 •
Game Insight has quietly become a big force in mobile. The Moscow-based game publisher owns a majority stake in 15 game studios with more than 300 developers. The company has published dozens of games on Android and iOS. And it is run by five women.
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