Agency Execs Launch Social TV Platform…Spin off of Circ.us (0)
1/26/12 •
Backed with a $400,000 round of seed capital, Swords and Broitman have teamed up with Edward Babbage, former CEO of electronic music company Resonant Vibes, to launch TV Dinner, whose initial application, not surprisingly, has been created for the iPad, but which will be adapted to other consumer electronic interfaces that people use in conjunction with their TV viewing.
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NFL Super Bowl Gets Social Media Command Center (0)
1/26/12 •
Thus the upcoming Super Bowl, scheduled to take place in Indianapolis on February 5, will be outfitted with its own “social media command center,” courtesy of Raidious, an Indianapolis-based digital marketing firm which has been chosen to operate the online nerve center of the big game.
GrapevineStar Alert – 84th Academy Awards Nominees Announced (0)
1/24/12 •
Dedicated to the advancement of the arts and sciences of motion pictures, The Academy announces the 84th Academy Awards Nominees.
Publicis Bolsters Digital in France With Mediagong (0)
1/20/12 •
Publicis Groupe has bolstered its European digital capabilities. The holding company will add France’s Mediagong to its Leo Burnett France unit. The acquisition of the independent agency should assist Publicis in achieving its stated mission to increase its digital revenue to 35 percent by 2014.
Feds Shut Down Megaupload For Copyright Infringement…Swizz Beatz to Lead Future? (0)
1/20/12 •
One day after Internet companies mounted a massive protest against proposed anti-piracy legislation, the federal authorities shut down the cyberlocker Megaupload for alleged copyright infringement. The government also said it had obtained arrest warrants against seven company executives, including founder Kim Dotcom.
Internet Black Out – SOPA Strike Explained (0)
1/18/12 •
As far as Internet is concerned, the issues are transnational. So, it is appropriate that GrapevineStar.com supports the black out for a day and join the WebSites worldwide taking part in the SOPA strike.
GrapevineStar Trend Alert – Moms are Mobile, Moms World is Mobile, Smartphones, Tablets (0)
1/18/12 •
Today’s marketers need to focus on reaching mom on the go – on her smartphone or tablet. As I’ve mentioned before, a recent EMarketer study found that moms are spending significantly more time browsing on their mobile devices than on their PCs
GrapevineStar Recommends – Melodi Collection of Valentines Day Content (0)
1/18/12 •
We’re pleased to recommend this fantastic content collection for Valentine’s Day 2012, including love songs, modern and classic, plus a large selection of images and screensavers, and a great collection of romantic (and sexy!) games and applications.
HFPA Golden Globe Award Nominations and Winners (0)
1/16/12 •
Indicates winner Cecil B. DeMille Award Morgan Freeman Best Motion Picture – Drama The Descendants Ad Hominem Enterprises; Fox Searchlight Pictures The Help DreamWorks Pictures, Participant Media; Touchstone Pictures Hugo Paramount Pictures presents a GK Films Production; Paramount Pictures The Ides Of March Columbia Pictures, Cross Creek Pictures, Exclusive Media Group, Crystal City Entertainment; [...]
Marketing Executives Expect Measurable Campaigns; Few Can Deliver (0)
1/16/12 •
State of Marketing Measurement Survey shows that while 82% of marketers say their executive management expects every campaign to be measured, less than a third can effectively evaluate the ROI of each channel.
Tim Tebow Is a Social-Media God (So to Speak) (0)
1/14/12 •
That’s the internet speaking, not me. Twitter and Facebook and other parts of the social web can’t seem to shut up about Denver Broncos quarterback Tim Tebow — for lots of reasons, including his astonishing performance on the field lately, his ostentatious religiosity
Celebrities Bring Star Status to CES (0)
1/14/12 •
Justin Bieber, 50 Cent, Tom Hanks, Xzibit, Jay-Z, Snooki and Ryan Seacrest all shared the stage with consumer electronics at the 2012 International Consumer Electronics Show in Las Vegas. This generous showing of celebrities brings a slice of Hollywood to CES.
Media & Technology Come Together at 2012 CES (0)
1/13/12 •
The Consumer Electronics Show, held at Las Vegas Convention Center boasts 140,000 registrants. GrapevineStar Media reviews What’s Hot and Different at 2012 CES?
Social Media Analysts Media Trend Alert – Small Business Social Campaigns (0)
1/12/12 •
Small Businesses have yet to embrace social media in a big way, that is changing as leading companies launch social media initiatives targeted at small businesses.Social Media Analysts is one of the companies focused on small businesses. This article features Constant Contact and its launch of social campaigns.
Media Branding Alert – The Case for Renaming ‘Gaming’ (0)
1/11/12 •
From marketing VPs to moms and far too many others, “gaming” has a bad rap. It’s a multi-billion dollar industry capable of influencing business strategies, education and society itself. But could simply giving it a clever new name be all that’s needed to win game theory the business cred it deserves?
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