GrapevineStar Media Trend Alert – AOL Builds Agency Team (0)

5/14/13 •

AOL Advertising has brought in Anthony Romano and Ed McHugh as global head of its Publicis Groupe team, and global head of its Dentsu Aegis and Havas teams,

People Are People Are People: The Future Of Video (0)

5/14/13 •

The Newfront is a digital content event similar to the TV industry’s upfront. The Newfront also one big soiree, and lots of fun, usually including many celebrities, TV icons, and senior executives.

This Upfront, Will Digital Video Be Bought Like TV? (0)

5/14/13 •

I believe this is the year video will begin to close the gap with television in the upfront marketplace. Hear me out.

Mobile Trend Alert – Hospitality Industry Reduces Print And Increases Mobile (0)

5/10/13 •

for some areas of the hospitality industry, mobile has served a very different purpose. By infusing mobile into daily business practices, hotels and restaurants further their sustainability efforts while improving the overall experience for the consumer.

12 Ways to Improve Your Content Marketing Strategy With Real Science (0)

5/10/13 •

Every interaction we engage in has an effect on our thinking and emotions. In fact, way back in the 17th century, philosopher Blaise Pascal wrote “the art of persuasion has a necessary relation to the manner in which men are lead to consent to that which is proposed to them.” I interpret this to mean that your buyer personas don’t have to fall for your branded solution, but it’s in your best interest to try. Here are some fascinating and scientifically proven ways to drastically improve the persuasiveness of your content marketing strategy:

GrapevineStar Trend Alert – Media Giants Chase Online Ads With Original Shows (0)

5/09/13 •

Digital and traditional media companies, including newspapers and magazines, have for years been building a video presence on the Internet. But until now the offerings have largely been low-budget, single-camera affairs featuring talking heads.

Media Review – Top Ten Trends for Telcoms, Media, TV & Content (0)

5/09/13 •

nforma Telecoms & Media (publisher of IP&TV News) has revealed its Top 10 trends for 2013 for the telecoms and media sectors. Five of the predictions relate directly to telecoms operators and the other five cover the TV, digital media and OTT communications sector.

Consumers! Will You Pay For YouTube Channels? (0)

5/07/13 •

YouTube so far is distancing itself a bit from the story—nothing to announce, they say. But it’s not flat out dismissing it. Grapevine Star asks you the consumer…Will you pay for a YouTube Channel?

Alloy acquired DBG, while Dreamworks acquired Awesomeness TV (0)

5/07/13 •

A Tale Of Two Deals, And How They’ll Affect Online Video
The companies have some similarities, as they all operate in the video space. Both targets (DBG and AwesomenessTV) have a repping business on top of their core:

Media Alert – FTC Rejects Request To Delay New Children’s Privacy Rules (0)

5/07/13 •

The IAB and other groups recently asked the FTC to delay the new rules until early next year. Among other reasons, groups said the new regulations were…

The 4 C’s – What’s Keeping Global Marketers Up At Night? (0)

5/07/13 •

“It takes 20 years to build a reputation and less than five minutes to ruin it. If you think about that, you’ll do things differently. “ (Warren Buffett)

Whether it’s a tweet, a post on your Facebook wall, a video upload, or a simple online transaction, the reality is that your brand is on air 24/7.

GrapevineStar Tech Trend Alert – Mobile Drives Consumers to Spend More at Retail (0)

4/01/13 •

It may be the small incentives via mobile that drive consumers to spend more at retail.
There are the big deals, like a half-off-the-price sale, that can drive a consumer to a location and cause a sale.
But there also are small deals that, with a little customer push, can drive shoppers on site to buy more.

Grapevine Star – Best Media & Entertainment Venture Capital Firms (0)

3/29/13 •

This is a select group of some of the largest and best globally focused media and entertainment focused Venture Capital firms. They fund small growing businesses and up. Through my various ventures I have come to know the majority of these companies and can recommend them highly….Jacob R. Miles III, GrapevineStar

How The U.S. Failed The Middle Class; How It Will Influence Online Advertising (0)

3/28/13 •

Scott Kupor, managing partner at Andreessen Horowitz, explains how “we” are holding back the middle class in America, and points to the U.S. government’s mistake to “systematically cut the middle class out of the most important wealth creation opportunity for the next 50 years.” Jacob R. Miles III, founder of GrapevineStar and serial entrepreneur who has led several private placements and initial public stock offerings joins Scott Kupor’s viewpoint and is working diligently to help more companies launch their ideas into profitable growing public companies.