Tag Report: ‘TV’
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Advertisers, Agencies: It’s OK To Pay For Completed T/V Ad Views!
In the history of media buying and selling, Cost-Per-Thousand (CPM) impressions has been a reliable standard for understanding cost/value across traditional media vehicles. Some examples where advertisers have been willing to pay higher CPMs for more valuable inventory are:
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Tex DunRight Salutes – Muppets Brands matriarch Jane Henson dies at age 78
LOS ANGELES — Jane Nebel Henson, the former wife of Muppets creator Jim Henson who was influential in the creation of the popular U.S. TV puppet program, died on Tuesday following a long bout with cancer, The Jim Henson Company said. She was 78 years old.
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MTV Gets Award for Best Social Media Extensions
MTV will introduce a variety of so-called “second screen” experiences leading up to and running through its annual “MTV Movie Awards” on June 3 that may cause some users, er viewers, to question which screen is their dominant one. Social Media will be at the core of this experience.
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GrapevineStar Brand Alert – Video Viewers Say They’ll Look up New Brands in Videos
On the eve of its digital video upfront bonanza at the end of this month, Digitas released new research on the engagement possibilities in online video.
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Trend Alert – Branding With Big Names
Many companies do not have millions of dollars to shell out annually for celebrity endorsements, however there are still ways to get your products into the hands of celebrities.
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Let’s Get Serious — Branded Video Is About The Information
According to a study by the Association of National Advertisers, nearly two-thirds of client-side advertisers (63%) are planning branded entertainment strategies for 2012. “What is going on here?”
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How To: Market Successfully To The Multicultural Teens Of Today
In a time filled with so much uncertainty, one thing seems to be a definite: America’s ethnic culture is changing. Naturally, this means that America’s teenagers are changing along with it.
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GrapevineStar Brands – Salutes FreemantleMedia Enterprises
GrapevineStar, a distributor and licensor of its own properties and co-developed third party properties, salutes FremantleMedia Enterprises (FME), a true global distributor, licensor of in house properties and third party brands, and agent of major entertainment properties around the world.
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What Kim Kardashian Can Teach Us About Branding…
Marketing, Media and Entertainment Professionals can like, dislike or be neutral about Kiim Kardashian but they can not deny her demonstrated ability to build the Kim Kardashian brand from nothing…….Learn more
