Tag Report: ‘content’
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GrapevineStar Intellectual Property (IP) Alert – Righthaven Loses Bid To Revive Lawsuits
Several years ago, attorney Steven Gibson and the publisher of the Las Vegas Review-Journal cooked up a plan to raise money by suing Web users who reposted news articles on their blogs.
To accomplish this, Gibson founded the copyright enforcement outfit Righthaven, with backing from Sherman Frederick, former Review-Journal publisher. The company proceeded to file 300 lawsuits against nonprofits, news outlets and niche bloggers -
GrapevineStar Brands Event Alert – mCommerce Summit – June 16 – 19, 2013 The American Club – Kohler, WI
MediaPost’s mCommerce Summit showcases how the radically new, forward thinking strategies of leading Brands, Retailers and Advertisers are transforming the way they are interacting with consumers via mobile devices
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Don’t Miss This 1 Day Meeting of Top Motion Picture Creative Talent & Business Pros
If you are interested in motion pictures this Is The Place To Gain New Insights and Inspiration, See Great Work, Make New Contacts; a Full Day & Evening of Learning, Discussion, Q&A, and Entertainment……Jacob R. Miles III, CEO, Grapevine Star Entertainment Inc.
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GrapevineStar Brands Alert – Increase Market Share in Baby Boomer Market
Robert Rose published an article for the Content Marketing Institute…The classic process is simple. It’s about stating a problem, and then asking the “why” question 5 times to get to the “root cause” of the problem. Rose uses the following example (from Wikipedia):
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GrapevineStar Trend Alert – Getting Video Content Discovered
In fact recent numbers show that digital views beat physical videos by over a billion views. This is a huge number that will only continue to increase with new announcements for original content being developed by Hulu, NETFLIX and soon, Amazon, for first windows on digital platforms.
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GrapevineStar Brand Alert – Video Viewers Say They’ll Look up New Brands in Videos
On the eve of its digital video upfront bonanza at the end of this month, Digitas released new research on the engagement possibilities in online video.
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Licensing Japan – trade show for Characters & Brands
LICENSING JAPAN is a must visit for licensing business professionals, manufacturers, wholesalers, retailers, advertising and marketing agents, and the media industry to find the latest properties and creative content.
Cocurrent Shows – Tokyo Book Fair, ISOT, Promotional Goods Expo, GIFTEX World 2012 -
Consumer Behavior MediaLab Opens In New York
Available to Time Warner businesses and ad clients, lab features biometric monitoring and eye–tracking, a 50–seat screening room, in–home living room simulation, live broadcast capability and a complete 360° media–to–retail experience.
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Content is Still in King in World of Brands & Social Media
Content is still king in the world of social media. No matter where you are on the web, Facebook, YouTube, Twitter, AOL, Google+, LinkedIn, NING, SocialGo and many more, you better have your content plans in place, because as we say in the social media biz, you have to feed the beast.
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Brand Alert – Your Site Is A Theme Park & You Are The Tour Guide
“How do you get audiences to the places that matter most?” For a content publisher, which of the following user visits is most valuable to you?
