Trend Segment: ‘SMAnalysts’ 
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What’s Online – The Web’s Most Gorgeously Designed Websites
Those that update often and experiment bravely with an eye to gorgeous, yet functional design are sure to grab visitors’ attention. These top sites feature striking design elements that help them stand out at the head of the pack.
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GrapevineStar Brand Alert – Google Study Claims Massive M-Shopping Impact
Those who are skeptical about the breadth and depth of mobile migration often dismiss claims about the power of smartphones and the showroom effect at retail. They claim to see only scattered and occasional instances of use…….
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GrapevineStar Intellectual Property (IP) Alert – Righthaven Loses Bid To Revive Lawsuits
Several years ago, attorney Steven Gibson and the publisher of the Las Vegas Review-Journal cooked up a plan to raise money by suing Web users who reposted news articles on their blogs.
To accomplish this, Gibson founded the copyright enforcement outfit Righthaven, with backing from Sherman Frederick, former Review-Journal publisher. The company proceeded to file 300 lawsuits against nonprofits, news outlets and niche bloggers -
GrapevineStar Event Alert – Licensing Expo 2013 – Leveraging Brands
For over 30 years, Licensing Expo has been the meeting place for the biggest names and the hottest properties in the industry. This is where attendees will find new properties and brands, see the latest trends in the industry, a
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GrapevineStar Brands Event Alert – mCommerce Summit – June 16 – 19, 2013 The American Club – Kohler, WI
MediaPost’s mCommerce Summit showcases how the radically new, forward thinking strategies of leading Brands, Retailers and Advertisers are transforming the way they are interacting with consumers via mobile devices
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Generation X, Millennials, and Baby Boomers…The Spoiled Generation
We talk about Generation X, Millennials, and Baby Boomers, but I’m going to invent a new generation: the Spoiled. The Spoiled generation knows no age boundaries; it does not care when you were born.
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Advertisers, Agencies: It’s OK To Pay For Completed T/V Ad Views!
In the history of media buying and selling, Cost-Per-Thousand (CPM) impressions has been a reliable standard for understanding cost/value across traditional media vehicles. Some examples where advertisers have been willing to pay higher CPMs for more valuable inventory are:
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GrapevineStar Media & Brands Web Site Testing Tools
GrapevineStar your media and brand resource presents – Regardless of how talented your digital design team may be, it is always important to leverage testing tools to guarantee that your website is running at peak performance.
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Grapevine Star Media Event – OMMA’s Agency of the Year Awards
OMMA’s Agency of the Year Awards. Join us for a toast to this year’s honorees at The Yale Club, New York City New York
January 29, 2013 -
How to Protect Your Brand and its Online Reputation
Grapevine Star Brands recommends OnlineBrandManager.org, providing you the tools and resources to monitor, manage and protect your brand and/or online reputation.
