6 brands that “get” gamers

 By Hal Halpin for iMedia

The highly sought-after demographic that gamers represent is fraught with challenges, but rife with opportunities. As with approaching any new market, upping your brand’s credibility and visibility with the gaming community should be goals that are defined by a great strategy. But with gamers — who view themselves as advertising resistant and brand loyal — you need to go the extra mile and prove that you’re aligned, that your brand’s approach is honest, sincere, and long-term, and that they’re valued.

So, in no particular order, here are six non-endemic brands that get it,