Moms Trust Brand Web Sites More than Facebook Pages (0)
2/12/12 •
according to a new study, “The Shopping Mom’s Mindset,” released this week by The 360PR MomSquad. For one thing, fewer moms get information from social media than other kinds of online sources.
Recent Posts
Is Pepsi the Brand in Trouble? Can Social Media Help? (0)
2/12/12 •
Pepsi isn’t very peppy these days. PepsiCo is trying to overhaul its beverage business, cutting jobs and planning to boost its brand building marketing efforts. How much of a role should social media play in this marketing move?
Activision’s Eric Hirshberg: Turning Games into Brands (0)
2/12/12 •
Under Hirshberg, Activision Publishing has launched some of its most successful games in history, including Call of Duty: Black Ops and Call of Duty: Modern Warfare 3. At the DICE Summit in Las Vegas, Hirshberg talked about the experiment of an advertising creative person rising to the top of one of the world’s biggest video game companies.
Entertainer, Pop Star, Celebrity, Singer, Whitney Houston Dies at 48 (0)
2/12/12 •
Whitney Houston, one of the best voices in music today has died. We salute Whitney, or Nippy as her friends called her. She is a friend of this network. Our prayers are with her immediate and very large extended family. “She had the voice of an angel.
Licensing Japan – trade show for Characters & Brands (0)
2/08/12 •
LICENSING JAPAN is a must visit for licensing business professionals, manufacturers, wholesalers, retailers, advertising and marketing agents, and the media industry to find the latest properties and creative content.
Cocurrent Shows – Tokyo Book Fair, ISOT, Promotional Goods Expo, GIFTEX World 2012
Grapevine Star Global Licensing Update (0)
2/04/12 •
GrapevineStar Brands is proud to present The Total Licensing Report to its viewers, it is by the publishers of The Licensing Book and Total Licensing.
Mattel Adds Hit Entertainment Brands, Barney, Bob the Builder and more.. (0)
2/04/12 •
Mattel, Inc. has completed the acquisition of Hit Entertainment from a consortium of funds led by Apax Partners for $680 million
Cannes Lions Launch Branded Content & Entertainment Category (0)
1/31/12 •
Cannes Lions – will reward creativity in branded content & entertainment, defined as the creation of, or natural integration into, original content by a brand. Avi Savar Of Big Fuel Appointed Inaugural Jury President
Consumer Behavior MediaLab Opens In New York (0)
1/31/12 •
Available to Time Warner businesses and ad clients, lab features biometric monitoring and eye–tracking, a 50–seat screening room, in–home living room simulation, live broadcast capability and a complete 360° media–to–retail experience.
U.K. Toy Fair Names Best Toys…Next Nurenberg & New York (0)
1/30/12 •
More than 200 companies participated in the 59th annual Toy Fair, organized by The British Toy & Hobby Association, at the Olympia Hall in London, with licensed toys taking several awards in the “Best New Toys” for 2012. Major entertainment brands are everywhere.
