GrapevineStar Brand Alert – Reuters Reports Facebook App Store on Eve of IPO (0)
5/12/12 •
Facebook Inc unveiled a new hub for consumers to find games and other apps on the social network, including its first storefront for selling paid apps, in the company’s latest effort to expand the ways it makes money from its massive audience.
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Brand Execs Like Social Media, But Can’t Measure It (0)
5/06/12 •
Research, social media, social networks Social media is an effective marketing and advertising channel, according to 329 brand executives surveyed by PulsePoint Group and the Economist Intelligence Unit for eMarketer
GrapevineStar Trend Alert – Getting Video Content Discovered (0)
4/07/12 •
In fact recent numbers show that digital views beat physical videos by over a billion views. This is a huge number that will only continue to increase with new announcements for original content being developed by Hulu, NETFLIX and soon, Amazon, for first windows on digital platforms.
GrapevineStar Brand Alert – Video Viewers Say They’ll Look up New Brands in Videos (0)
4/07/12 •
On the eve of its digital video upfront bonanza at the end of this month, Digitas released new research on the engagement possibilities in online video.
Trend Alert – Branding With Big Names (0)
3/27/12 •
Many companies do not have millions of dollars to shell out annually for celebrity endorsements, however there are still ways to get your products into the hands of celebrities.
Celebrities Use Social Media to Build their Character Brands (0)
3/15/12 •
Famous Faces Like Zooey Deschanel, Lady Gaga Look to Convert Followings Into Media Properties. Consider that the veritable queen of social media, Lady Gaga, who has the most-followed account on Twitter, now also has her own social network.
GrapevineStar Congratulates Stephanie Drenka & i5 web works (0)
3/15/12 •
GrapevineStar Alum, Stephanie Drenka brings combined experience in brand development and online marketing communications to expand i5 web works’ social media service offerings.
Saban, Shout Factory, Beehive Brands, Chris Chun, American Greetings, Monsuno,Warner Bros in the News (0)
3/14/12 •
aNb Media News, Compiled by: Nancy Lombardi
GrapevineStar Trend Alert – Public Opinion Agrees 13 Is Age to Get a Facebook Page (0)
3/14/12 •
Public Opinion Agrees 13 Is an Appropriate Age to Get a Facebook Page [INFOGRAPHIC] by SodaHead Infographics Posted March 12, 2012 Social media, and Facebook in particular, has been booming for years, making it increasingly more difficult to avoid in our everyday lives. For parents, that can be a scary thought. The ease with which [...]
Why marketers should embrace Facebook’s new Timeline for brands (0)
3/07/12 •
As Timeline for brands rolls out, these brands will no longer be able to set their apps as their default landing pages. And while that will very likely generate no small degree of complaints by those accustomed to using Facebook a certain way, here’s why this is a good thing that should be embraced.



























